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http://dx.doi.org/10.14400/JDC.2015.13.11.365

Effect of movie on viewer's political and social recognition  

Park, Dug-Chun (Dept. of media Communication, Dongseo University)
Publication Information
Journal of Digital Convergence / v.13, no.11, 2015 , pp. 365-371 More about this Journal
Abstract
This experimental research explores the effect of the movie that can be classified as non-news media on viewers' political and social attitude on the theoretical basis of priming effect, focused on the movie 'cart' that deals with non-regular workers' labor movement. For this experimental research, one group of subjects composed of university students were exposed to movie 'cart', and the other not to the movie. After watching a movie, each group of subjects responded to questions that are designed to measure the seriousness of non-regular workers' problem, the necessity of labor movement, support of opposition party, support of the current government. This research found that subjects exposed to the movie 'cart' consider non-regular workers' problem more serious and supports opposition party more positively than subjects not exposed to movie 'cart.' However hypotheses that expected the positive support of treated subjects on labor union and less positive support of treated subjects on current government were rejected.
Keywords
Movie; Audience; Priming Effect; Political Recognition; Labor Movement;
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