• Journal of Digital Convergence
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• v.15 no.7
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• pp.147-157
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• 2017

Recently, ICT Retail Convergence(IRC) has been rapidly increasing to improve consumer satisfaction and consumer experience. In this paper, we aim to diagnose IRC from consumers' point of view by reviewing the present status and value of IRC according to consumer purchase decision making process. Based on the previous studies in retail industry, we classified IRC into 4 types: Experience-specific tech(Virtual Reality and Augmented Reality); Information-specific tech(Artificial Intelligence and Big Data); Location-based tech(Radio Frequency Identification and Beacon); Payment-related tech(Fin-tech and Biometrics). Next, we found that there is a difference in value provided to consumers according to the type of technology, analysing the value by consumer purchase decision making process. This study can be useful to introduce IRC for improving consumer satisfaction as well as ICT and Retail. Also, it can be basic data for future technology studies with a consumer perspective.

• Culinary science and hospitality research
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• v.19 no.1
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• pp.103-120
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• 2013

This study aims to examine consumers' trust and purchase intention in environment-friendly agricultural products and factors influencing purchase intention degree of environment-friendly agricultural products. In addition, it aims to help seek national health promotion methods through purchase of consumers' environment-friendly agricultural products by providing the government, businesses, consumer organizations, etc. with basic data on them. The survey was performed for 2 months from August 1, 2012 to September 30, 2012, and a total of 350 questionnaires were distributed and 321(91.7%) copies out of them were used as final analysis data. The results of the study are as follows. First, the analysis of the effects of environment-friendly consumption value on trust in environment-friendly agricultural products showed that all the independent variables including environmental conservation value and economic value had a significant influence on trust in environment-friendly agricultural products, and economic value among them was the most influential item. Second, the analysis of the effects of environment-friendly consumption value on purchase intention for environment-friendly agricultural products showed that all the independent variables including environmental conservation value and economic value had a significant influence on purchase intention for environment-friendly agricultural products, and economic value was the most influential item. Third, the analysis of the effects of trust in environment-friendly agricultural products on purchase intention for environment-friendly agricultural products showed that as trust in environment-friendly agricultural products gets higher, consumers' purchase intention for them increased.

• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.31-36
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• 2020

Corporate Culture Marketing is a marketing tool that enhances a company's cultural image or conveys its image through culture. Culture Consumer value analysis is important predictive data in identifying the value and pursuit of life in individual consumption behavior, explaining the choice behavior of culture consumers, and serves as the basis for decision making. The research method was linked to the text mining and opinion mining techniques of big data, and extracted positive, negative and neutral words. The analysis targets culture consumers participating in concerts at Hyundai Card's 'Super Concert', which is subject to domestic consumers, and CJ ENM's 'KCON', which is subject to foreign consumers. The culture consumer value elements of corporate culture marketing are the basic conditions, and they were derived as 'Consensus Communication (Expression of Sensibility)', 'Participation Sharing(VIP Belonging)', 'Social Change Issue', 'Differentiating Services', 'Price Discount Benefit' and 'Location Quality'. In the future, we will need to foster 'Culture Technology Marketers' and apply them in areas such as arts management planning, cultural investment, cultural distribution, cultural space, Corporate Culture, CSR and K-pop marketing to enhance corporate interests and brand value and enhance brand value.

• Information Systems Review
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• v.9 no.2
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• pp.109-127
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• 2007

In a buyer seller transaction process, "value for money" is one of the most important criteria for a buyer's purchasing decision. The terms "value" and "money" represent a composite measure of what a buyer receives from goods and/or services and a measure of what he/she pays for them, respectively. The purpose of this paper is to help buyers select the best seller in terms of value for money. We suggest DEA models for buyer seller transactions and apply them to the case of an Internet comparison shopping site in Korea. We expect our DEA models to provide valuable information for rational buyers who want to pay the least price for high quality products/services. Moreover, we expect that our models can help sellers be more competitive by showing them how to attract buyers.

• Journal of the Korea Society of Computer and Information
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• v.18 no.10
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• pp.199-205
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• 2013

This study examined the factors of failure of new-type computer which has a functions of replacing and supplementing of existing product by being unaccepted by market. Placing the reason of market failure in a customer's negative perception of the value of the product, influential relationship was explored by distinguishing the factors that influence value perception between benefit of use of product and the cost of using product. As a result of this empirical research on netbook, a customer's negative perception of the value of new product had an negative influence on intention of use. And a customer's perceptional cost of new-type computer had an significant influence on negative perception of the value of the new product. However, even if a customer perceived benefit of new-type computer negatively, this did not impact on negative influence.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.255-260
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• 2021

The collaboration that seeks to complement each other by judging and sharing the comparative advantages between companies is currently being actively progressed as a new and unusual collaboration that is not routine among not only the same industry but also different industries. This trend is increasing consumer interest based on enjoyment and fun. However, these collaborations cannot consistently lead to positive effects, and rather, if all companies collaborate, it could have an adverse effect. The current study explored the consumer's response to the attitude toward product and purchase intention of collaboration through consumption value and brand trust based on the consumer's understanding, assuming that the consumer's response cannot always be positive. As a result, brand trust played a mediating role in the intention to purchase and attitude toward product. This study examines the relationship between consumption value and collaboration products between brands, and from the perspective of a company, it can provide practical implications for establishing brand management and strategy through a unique collaboration strategy based on the understanding of consumers.

• Information Systems Review
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• v.11 no.3
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• pp.83-106
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• 2009

Trust is becoming one of the critical forces that drive consumers into purchases in e-marketplaces, as consumers face uncertainty associated with buying online from unknown sellers. In this paper we propose a consumer trust model specifically designed for an online marketplace. It aims at examining how intermediary and site characteristics of an e-marketplace affect factors of trustworthiness, and understanding the relationship between trustworthiness factors and trust in intermediary. Findings from an empirical analysis indicate that both intermediary and site characteristics are positively associated with factors of trustworthiness - namely, competence, integrity, and benevolence. In addition, all the three factors of trustworthiness were found to have positive relationship with overall trust in intermediary; in particular, integrity had higher association with trust than the other two factors. The paper concludes with suggestions for building consumer trust for the owners of online marketplaces.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.211-219
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• 2018

This study explored the relationships among perceived values of environment friendly-cars and shared cars, product attitudes, subjective norms, and usage intentions. The study also examined the difference between the consumer attitudes toward environment friendly-cars and shared-cars. 357 survey responses of Chinese consumers were analyzed with structural equation modeling. The results indicate that the perceived values of environment friendly-cars had positive effects on the product attitude, while the environmental as well as economic value of shared-cars had positive effects on the product attitude. The product attitude, subjective norm and anticipated guilt had positive effects on the usage intention. The results are expected to provide useful marketing strategies related to both environment friendly-car and shared car industries.

• Environmental and Resource Economics Review
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• v.24 no.2
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• pp.283-309
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• 2015

Nagoya Protocol came into effect October of 2014. For Korean companies to follow Nagoya Protocol with ease, this research conducts the survey to figure out consumers' additional willingness to pay for bio-diversity. The hypothesis that the bio-diversity label will make an impact on willingness to pay through emotional value, conditional value, and epistemic value is based on consumption value theory. The survey is conducted for two product categories; first one is utilitarian product (milk) and the other one is hedonic product (cosmetics). The analysis result shows the bio-diversity label on both product categories incur additional willingness to pay. Especially, expectation on effectiveness of bio-diversity label increases the additional willingness to pay on biodiversity label. This implies for easy following on Nagoya Protocol, the education and promotion of bio-diversity is need to increase consumers' additional willingness to pay, which can be the attraction for companies to obey the Nagoya Protocol.

• Proceedings of the Korean DIstribution Association Conference
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• 2006.05a
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• pp.165-192
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• 2006

본 연구의 목적은 소비자의 하이테크 제품 선택에 있어 브랜드와 제품 성능의 상대적 중요성을 결정하는데 영향을 미치는 요인들을 도출하는데 있다. 영향 요인들은 크게 제품 요인과 소비자 요인으로 분류하였는데, 제품 변수로는 제품의 평가 용이성과 제품의 혁신성을 고려하였고, 소비자 요인으로는 소비자 관여도, 소비자 지식, 소비자 혁신성을 고려하였다. 또한 제품의 쾌락성/이성성 정도와 제품의 노출 정도에 의해 4가지 제품군으로 분류하여, 제품의 유형이 변수들의 영향력에 미치는 조절적 역할을 연구하였다. 연구에 대한 주된 결론은 다음과 같다. 첫째, 하이테크 제품 전반적으로 소비자 혁신성, 소비자 지식, 제품 평가의 용이성, 제품의 혁신성이 제품 선택에 있어서 브랜드의 중요성을 결정하는데 영향을 미치는 변수로 나타났다. 즉, 소비자들은 지식수준이 낮을수록, 소비자 혁신성이 낮을수록, 제품의 평가 용이성이 낮을수록, 제품의 혁신성이 낮을수록 브랜드 위주의 제품을 선택하는 것으로 나타났다. 둘째, 제품의 쾌락성 정도에 따라서 브랜드의 상대적 중요도에 영향을 미치는 변수들이 달라지는데, 쾌락재의 경우에는 소비자 혁신성을 제외한 모든 변수가 브랜드의 상대적 중요도에 영향을 미치나, 실용재의 경우에는 제품 평가의 용이성과 제품 혁신성, 그리고 소비자 혁신성이 영향을 미치는 변수로 나타났다. 셋째, 제품의 노출 정도에 따라서 공공재의 경우에는 소비자 혁신성, 제품 평가 용이성, 제품 혁신성이 유의한 변수로 나타났고, 개인재의 경우에는 소비자 지식과 제품 평가 용이성이 영향을 미치는 변수로 나타났다.가치가 유의한 영향을 미치는 것으로 확인되었다. 그러나 소비자의 금전효용가치는 PB제품의 선호도와는 직접적인 관계가 없는 것으로 나타났으며, PB제품구매의 지각적 가치가 PB제품 선호도에 가장 큰 영향을 미치는 것으로 나타났다. 이와 같은 연구결과는 경제성을 추구하는 소비자라 하더라도 PB제품의 지각적 품질수준 여하에 따라 PB제품의 판매가치가 크다고 지각될 때에만 PB제품을 선호하는 것으로 풀이할 수 있다. 본 연구는 최근에 큰 관심의 대상이 되고 있는 PH의 연구자와 유통업계 실무자들에게 유익한 전략적 시사점을 제공할 수 있을 것으로 기대된다. 지자체가 대형유통점에 대한 규제를 강화하는 것이다. 먼저, 대형유통점의 불공정거래행위에 대한 감시감독과 처벌을 강화하는 것은 당연한 것이다. 그러나 정부가 아닌 지자체가 이를 주도하기는 사실 어려움이 있다. 그리고 대형유통점이 영업행위를 영업시간제한에서부터 출점제한에 이르기까지 규제하는 건은 심사숙고하여야 한다. 대형유통점이 국가경제 및 지역사회에 미치는 영향이 부정적인가 긍정적인가에 대해 국내외 학계와 업계에서 여전히 많은 논란이 있기 때문이다. 정부와 지자체에 의한 시장개입은 반드시 필요한 경우에 한해 합당한 방법에 의해 이루어져야 한다. 대형유통점에 대한 규제는 지역사회에 미치는 영향을 다면적으로 평가한 결과에 근거하여 이루어져야 할 것이다. 대부분의 지자체는 체계적인 평가시스템과 객관적인 통계 자료를 갖고 있지 못한 실정이다. 향후 가장 시급한 과제는 시장개방 이후 지난 10년간 대형유통점이 지역사회에 미친 영향에 관한 광범위한 통계자료를 수