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Kim Min Jung, Han Eun Kyung, Effects of consumer expectations on the Interaction of Related Search Words on Brand Attitudes and Purchasing Intent, , No.116, Korea Advertising Association, 2018, pp.224-259
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Jong Ho Lee, Hee Joon Park, Analysis of consumer reaction before and after Smart Watch is released through opinion mining, , Vol.1, No.1, Korea Big Data Association, 2016, pp.1-7
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Se Jong Oh, Chi Ho Kim, Webdrama analysis and recommendation using text mining and opinion mining technique of social media, , No.44, Korean Cartoon Animation Society, 2016, pp.285-306
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Se Jong Oh, Ill Chul Doo, Analysis of relevance of Myth-motif Brand 'Nike' using big data of portal sites, twitter and blogs, AITHS, Vol.18, Iss.5, 2015, pp.1471-1474
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Se Jong Oh, Sung Hun Ahn, JungMin Byun, A big data study on viewers' response and success factors in the D2C Era Focused on tvN's web-real variety 'SinSeoYouGi' and Naver TV cast programming, , Vol.4, No.2, IPACT, 2016, pp.12-17
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SeJong Oh, YoungJae Kim, IllChul Doo, Study of profit model of Web-dramas on portal sites using big data, Focused on the Web-dramas with the K-pop singers as the lead casts 'Exo, Next Door and I Order you', Multimedia tools and applications, Vol.76, No.4, Springer Science + Business Media, 2017, pp.6104-6109
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Se Jong Oh, Jung Min Byun, Study of Viewer Responses and Success Factors through Big Data in Social Media - Focused on 'Unpretty Rapstar 2', Reality Survival of Female Rappers on M-net, , Vol.37, No.2, The korean society of culture and convergence, 2015, p.541
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Young Man Kim, Gap Ha Kwon, Se Jong Oh, , MunConFactory, 2015, pp.154-155
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Se Jong Oh, Mee Hwa Park, Jeong Uijeoung, Ill Chul Doo, A study of fandom crowdsourcing method using big data, Frontier Computing, Lecture Notes in Electrical Engineering, Vol.542, 2019, pp.497-500
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Young Jae Kim, A study on the specialization of marketing curriculum for culture contents, , No.32, Human Contents Society, 2014, p.89
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