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http://dx.doi.org/10.9708/jksci.2013.18.10.199

A Structural Study on the Factors of Market Failure of New-type Computer : Focusing on the Netbook Unaccepted by Customer  

Kwon, Soon-Hong (Division of Broadcasting, Kookje University)
Lim, Yang-Whan (Division of Business Administration, Cyber Hankook University of Foreign Studies)
Publication Information
Journal of the Korea Society of Computer and Information / v.18, no.10, 2013 , pp. 199-205 More about this Journal
Abstract
This study examined the factors of failure of new-type computer which has a functions of replacing and supplementing of existing product by being unaccepted by market. Placing the reason of market failure in a customer's negative perception of the value of the product, influential relationship was explored by distinguishing the factors that influence value perception between benefit of use of product and the cost of using product. As a result of this empirical research on netbook, a customer's negative perception of the value of new product had an negative influence on intention of use. And a customer's perceptional cost of new-type computer had an significant influence on negative perception of the value of the new product. However, even if a customer perceived benefit of new-type computer negatively, this did not impact on negative influence.
Keywords
computer; market failure; factor; unaccept;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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