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Seller Recommendation for Comparison Shopping  

Rho, Sang-Kyu (Graduate School of Business, Seoul National University)
An, Jung-Nam (IT Technology Strategy Research Division, Electronics and Telecommunications Research Institute)
Publication Information
Information Systems Review / v.9, no.2, 2007 , pp. 109-127 More about this Journal
Abstract
In a buyer seller transaction process, "value for money" is one of the most important criteria for a buyer's purchasing decision. The terms "value" and "money" represent a composite measure of what a buyer receives from goods and/or services and a measure of what he/she pays for them, respectively. The purpose of this paper is to help buyers select the best seller in terms of value for money. We suggest DEA models for buyer seller transactions and apply them to the case of an Internet comparison shopping site in Korea. We expect our DEA models to provide valuable information for rational buyers who want to pay the least price for high quality products/services. Moreover, we expect that our models can help sellers be more competitive by showing them how to attract buyers.
Keywords
Comparison Shopping; Price Comparison; Seller Recommendation; Value for Money; Data Envelopment Analysis;
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