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http://dx.doi.org/10.14400/JDC.2018.16.11.211

A Comparison of Influencing Factors on Usage Intention between Shared Cars and Environment-friendly Cars -Focusing on Chinese Consumers  

Chen, Qian Qian (Dept. of International Business, Chungbuk National University)
Park, Hyun Jung (Dept. of International Business, Chungbuk National University)
Publication Information
Journal of Digital Convergence / v.16, no.11, 2018 , pp. 211-219 More about this Journal
Abstract
This study explored the relationships among perceived values of environment friendly-cars and shared cars, product attitudes, subjective norms, and usage intentions. The study also examined the difference between the consumer attitudes toward environment friendly-cars and shared-cars. 357 survey responses of Chinese consumers were analyzed with structural equation modeling. The results indicate that the perceived values of environment friendly-cars had positive effects on the product attitude, while the environmental as well as economic value of shared-cars had positive effects on the product attitude. The product attitude, subjective norm and anticipated guilt had positive effects on the usage intention. The results are expected to provide useful marketing strategies related to both environment friendly-car and shared car industries.
Keywords
Environment friendly-car; Shared car; Perceived value; Subjective norm; Anticipated guilt;
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Times Cited By KSCI : 3  (Citation Analysis)
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