• Journal of Digital Convergence
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• v.17 no.10
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• pp.177-186
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• 2019

The purpose of this study is to enhance the understanding of consumer experience and behavior of Internet of Things (IoT) services and to provide practical implications through investigating the impact of benefits-cost factors and network externalities on consumers' adoption intention of IoT services. An online survey was conducted on general consumers in their 20s to 60s who were aware of the IoT services and 328 data were collected. Using SPSS 24.0, frequency analysis, correlation analysis, factor analysis, and hierarchical regression analysis were conducted. As a result, the level of consumers' IoT service experience in various contexts was examined, and entertainment, informativeness, loss of humanity, compatibility, and complementarity were found to have a significant effect on consumers' adoption intention of IoT services. This study suggests that strengthening network externality effects by increasing compatibility and complementarity is important in promoting consumers' adoption of IoT services. In future studies, it is necessary to adopt specific Internet of Things services to verify the validity of the models developed in this study.

• Korea Trade Review
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• v.42 no.4
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• pp.115-138
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• 2017

To prove the effectiveness of global brand strategy, this paper tries to analyze the effects of brand globalness on brand attitude and behaviors. In addition, the moderating effect of consumers' cultural intelligence is assessed in the influence of brand globalness on brand attitude and behaviors. Based on the analysis of two hundred seven consumers, it is founded that the brand globalness has a strong influence on brand credibility and benevolence which exerts brand royalty as expected. In this process, however, the moderating effect of consumers' cultural intelligence is shown to be statistically ineffective. This implies that the global brand strategy is useful regardless of individual consumers' cultural intelligence.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.245-248
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• 2009

The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3788-3796
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• 2009

The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.88-106
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• 2022

This study examined the social discourse on consumer boycott and explored consumer experience using text mining of mass media and social media data and the in-depth interview. The result showed that the topics of online news related to the boycott included the causes of the boycott, the responses of each actor in the process of the boycott, and the effects of the boycott. In the result of the in-depth interviews, it was found that the boycott has been decentralized and the participants had the experience of exploring and verifying information on their own. In the boycott process, there were mixed experiences due to the absence of substitutes and the marketing influence, and positive experiences of expressing one's thoughts and strengthening beliefs through the boycott.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.11
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• pp.474-482
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• 2016

This paper presents an empirical analysis on the relationship between consumer sentiment and macro-economic indices by consumer's characteristics such as age, income and employment type. According to the empirical analysis based on the Consumer Sentiment Index(CSI) of the Bank of Korea and other macro-economic indices, the following study findings are presented. First, individual consumer sentiment depends not only on GDP growth, but also on other macro-economic conditions such as wage, employment, consumer and asset price, and debt burden. Second, the degree of importance of the macro-economic indices on determining individual consumer sentiment varies strongly according to consumers' characteristics. These findings reveal that the gap between consumer sentiment and GDP growth can largely be explained by considering the other macro-economic indices and consumer's characteristics.

• Journal of Families and Better Life
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• v.13 no.1
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• pp.58-68
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• 1995

본 연구는 경제적 자원의 결핍과 열악한 시장환경으로인해 소비의 효율성 발휘에 제약을 받고 있는 빈곤농가 주부의 소비자기능을 평가하고, 관련 변수를 규명하려는 목적으로 수행되었다. 농촌지도 실무자들로부터 상대적으로 낙후된 지역을 추천받아 농가주부를 대상으로 설문조사를 수행하였으며, 총 444부를 분석에 사용하였다. 빈도분포, 교차분석, 일원분산분석 및 최소유의차검증, 중분류분석 등의 결과 빈곤농가 주부의 소비자기능은 비빈곤농가 주부에 비해 낮았으며, 소비자기능은 주부의 학력과 연령, 가계관리자 유형, 주관적 관 리능력에 따라 차이가 나타났다. 소비자기능의 하위영역별로 볼 때, 빈곤농가 주부는 지출비목별 예산수립, 정기적인 저축, 구매품목의 사전결정, 가격.상표.제조년월일의 확인, 사용방법.주의사항.보증내용의 확인, 영수증 확인 및 보관, 가계부기록.확인, 아프터서비스 요청 항목에서 모든 비빈곤농가 주부 보다 낮은 기능점수를 보였고, 인적정보 활용, 충분한 상점탐색 항목에서는 부분적으로 낮은 기능점수를 보였다.

• Asia Marketing Journal
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• v.1 no.3
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• pp.120-140
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• 1999

Q 방법은 인간의 태도와 행동을 연구하기 위해 철학적, 심리학적, 통계적, 그리고 심리측정과 관련된 개념을 통합한 방법론으로서 인간의 주관성을 정량적으로 분석할 수 있는 특수한 통계기법이다. 소비자의 인식, 가치, 태도, 신념과 같은 개념을 객관적으로 연구할 수 있는 방법으로서 가설 생성을 위한 탐색적 연구와 이론의 검증과 같은 확인적 연구에서도 적용될 수 있다. 많은 수의 표본을 대상으로 한 횡단적 R 방법에 비하여 개인이나 소집단에 대한 깊이 있는 탐구가 가능하다는 점에서 소비자 행동 연구에 유용성이 매우 높다. 개인의 주관성을 바탕으로 한 소비자 개인의 특성과 차별성을 이해하는 것이 마케팅 분야의 핵심을 이루고 있음에도 불구하고 그 동안 소비자의 주관성에 대한 깊이 있는 접근이 이루어지지 못하였다. 1935년에 심리학 분야에서 개발된 Q방법은 이를 분석할 수 있는 컴퓨터 패키지의 보급과 더불어 사회과학 전반에 걸쳐 그 활용이 확산되어 가고 있다. 이에 Q 방법의 과학철학적 특성과, 현재 널리 이용되고 있는 변수 중심의 R 방법과의 차이, 그리고 컴퓨터 분석을 포함한 구체적인 Q 분석방법 및 관리적 활용상의 문제점에 대해 논의하였다

• Journal of Korean Society of Forest Science
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• v.104 no.1
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• pp.169-178
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• 2015

The purpose of this study is to obtain the basic information for developing new product and marketing strategies of salted wild vegetable. This study analyzes consumer's consumption behavior and preference on salted Allium victorialis using the conjoint analysis. The result shows that 'Container' is the most important factor among various attributes of salted Allium victorialis, followed by 'Origin of Salting Sauce Soy', 'Price', 'Traditional Food Quality Certification', and 'Area of production'.

• Journal of Korean Home Economics Education Association
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• v.24 no.2
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• pp.63-85
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• 2012

The purpose of this study was to investigate consumer education paradigm perceived by home economics teachers and its related factors, and to find out relationships among them. 205 questionnaires were used for analysis. Major findings were as follows. First, home economics teachers perceived that the critical consumer education perspective is more important, but in practice, they mostly used the traditional consumer education perspective. Second, according to their perception on the consumer education teaching method, the critical perspective was considered more significant and was more frequently used than the traditional perspective. However, the home economics teachers held an ambivalent perspective on the areas of purpose of consumer education, consumer education knowledge, consumer, and consumer society. Accordingly, they used both perspectives in practice for those areas. Finally, the teachers' degree in home economics education and the perspective on the home economics curriculum were found to be the two important factors that determine the teachers' consumer education paradigm.