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http://dx.doi.org/10.14578/jkfs.2015.104.1.169

Consumer Consumption Behavior and Preference of Salted Wild Vegetable: A conjoint analysis with Allium victorialis  

Kim, Ki Dong (Forestry Economic Research Institute, National Forestry Cooperatives Federation)
Publication Information
Journal of Korean Society of Forest Science / v.104, no.1, 2015 , pp. 169-178 More about this Journal
Abstract
The purpose of this study is to obtain the basic information for developing new product and marketing strategies of salted wild vegetable. This study analyzes consumer's consumption behavior and preference on salted Allium victorialis using the conjoint analysis. The result shows that 'Container' is the most important factor among various attributes of salted Allium victorialis, followed by 'Origin of Salting Sauce Soy', 'Price', 'Traditional Food Quality Certification', and 'Area of production'.
Keywords
conjoint analysis; cluster analysis; potential market share; allium victorialis;
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Times Cited By KSCI : 5  (Citation Analysis)
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