• Journal of Digital Convergence
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• v.12 no.12
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• pp.61-76
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• 2014

The purpose of this study was to investigate the relationship among the consumption value and hospital satisfaction and patient caregiver's psychological well-being(PWB) in geriatric hospitals. Data from 355 subjects were collected and analyzed. The findings are as follows. Functional value and emotional value influenced hospital satisfaction positively, while rarity value influenced negatively. Hospital satisfaction influenced patient caregiver's "PWB" positively. And family's support, which had a positive effect on patient 'caregiver's "PWB", played a role in moderating variable between functional value and hospital satisfaction. From this study, the implications of the findings were discussed and hospital management research project that geriatric hospitals should improve hospital satisfaction and "PWB" of patient caregiver was proposed.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.125-126
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• 2014

본 연구는 뮤지컬 반복관람자들의 소비가치가 반복관람 후 만족도에 미치는 영향과 혜택이 소비가치와 만족간 관계에 미치는 조절효과에 관한 분석을 실시하였다. 연구결과 자신의 예술적 취향이나 기호를 충족하기 위해 관람하는 사람들은 혜택에 상관없이 반복관람에 만족하고 타인의 권유나 사회적 욕구를 위해 반복적인 관람을 한 사람들을 만족시키기 위해서는 혜택을 제공해야 한다는 것을 알 수 있다. 이러한 결과를 토대로 고객에게 제공하는 혜택을 통해 반복적으로 관람하는 고객을 만족시킬 수 있는 전략방향을 모색할 수 있을 것이다.

• CRM연구
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• v.4 no.2
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• pp.1-17
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• 2011

In the study of transaction coupling and consumer behavior it is argued that the satisfaction after consumption and consumer self-confidence would affect the degree of transaction coupling. Based on Kivetz(1999), this study expand transaction coupling which is a mental accounting process. Satisfaction after consumption and consumer self-confidence have been frequently cited as a key construct for predicting various consumer-related behaviors. The purpose of this research is to examine the effect of satisfaction after consumption and consumer self-confidence for hedonic products on transaction coupling. In order to explain the impact of consumer self-confidence clearly, the authors used a five-factor(i.e., information acquisition, consideration-set formation, personal and social outcomes, persuasion knowledge and marketplace interfaces). Using the scenario about baseball game, the authors manipulated the consumer satisfaction after consumption (satisfaction vs. dissatisfaction) between-subjects design. And consumer self-confidence was measured based on Bearden et al.(2001). The results of experimental study showed that the main effects of satisfaction after consumption is significant. The larger consumer satisfaction after consumption reflected a higher degree of transaction coupling. The 2-way interaction between satisfaction after consumption and consumer self-confidence is also significant. Specifically, the transaction coupling differentiation from satisfaction after consumption tends to be larger at high consumer-self confidence than at low one.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.666-674
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• 2016

This study examines the effect of consumption level on the life satisfaction of baby-boom generation and further examines the mediating effect of subjective expectation(standard of living and government policy). This research uses the panel survey to explore ageing society in 2012 made by Korean Labor Institute, which studied 1,756(born in 1955~1961). SPSS 21.0 Package was applied to analyze the date and multi-regression analysis was conducted. As a result, first, the findings show that as the consumption level increases, the life satisfaction of the baby-boom generation goes up. Second, the findings reveal that subjective expectation partially mediates the influences of consumption level on the life satisfaction of baby-boom generation. This study further discusses the theoretical and political implication of the direction properties on baby-boomer based upon the results of the study.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.01a
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• pp.293-294
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• 2020

생활수준이 높아지면서 단순히 먹고 사는 수준을 넘어서 삶의 만족도에 대한 관심이 높아지고 있다. 통계 정보를 살펴보더라도 근로여건 만족도, 녹지환경 만족도, 의료서비스 만족도, 소득만족도, 소비생활 만족도, 여가활동 만족도, 학생의 학교생활만족도 등 다양한 만족도 지표를 발견할 수 있다. 본 연구는 지방자치단체 통합데이터베이스 및 e지방지표를 이용하여 지방자치단체에 속한 구성원들의 다양한 만족도 지표의 연관성을 분석하고자 한다.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.239-246
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• 2010

This research sees that even interactivities have differences by the types of internet shopping malls and compared and analyzed the interactivities by classifying them into open market and special malls. The research survey was conducted aiming at those who purchased products in Internet shopping malls within the latest 6 months, and, then, a statistical analysis was carried out. The analysis result showed the interactivity in internet shopping malls was deduced as 2 perspectives while it was confirmed that there are differences according to shopping mall types. For open markets, interactivities of both 'between company and customers' and 'between customers and customers' have significant influences on the satisfaction degree. Especially, the interactivity of 'between company and customers' have higher influences on the satisfaction degree. However, for the specialty malls, it was shown that only the interactivity of 'between company and customers' have significant influences on the customer satisfaction degree. Additionally, it was confirmed that the satisfaction degree toward a shopping mall has positive influence even on future recommendation intentions. Such research results confirmed that distinctive strategies which consider the patterns of shopping malls should be applied in order for a company to effectively utilize the interactivity in internet shopping mall markets.

• Proceedings of KHEA Conference
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• 2004.04a
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• pp.173-173
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• 2004

• Proceedings of the KHMA Conference
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• 2010.05a
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• pp.355-355
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• 2010

• Journal of Digital Convergence
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• v.19 no.10
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• pp.133-141
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• 2021

Recently, the elderly who actively use the Internet and digital devices are increasing. This study aims to investigate the effect of the willingness to use technology, digital alienation and experience of assistant who help technology use on life satisfactions of elderly consumers who are considered to be the vulnerable in the use of information technology. A total of 311 elderly consumers over 60 who can utilize information technology were selected as a research sample and data were collected through an online survey. As a result, it was found that elderly consumers have a strong will to utilize information technology independently, perceive a low sense of digital alienation, and receive help from others when using technology. In addition, the lower the perceived digital alienation, the greater the experience of help from others in the use of technology, the higher the elderly consumers' life satisfaction significantly increased. This study is valuable in that it reveals the factors affecting the improvement of life satisfaction of elderly consumers in the high-tech environment and suggests political and practical implications.

• Journal of the Korea Society of Computer and Information
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• v.26 no.1
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• pp.217-222
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• 2021

Recently, trust in online transactions and corporate trust are most important at the corporate level as social overhead capital in commercial transactions using digital devices such as online, mobile, and SNS platforms. Therefore, this study used data from the Korea Consumer Agency's consumer policy indicators to identify the impact of digital consumption trust and corporate responsibility trust on the satisfaction of information and communication products and services. According to the analysis, trust in digital consumption conditions and responsibility of companies have a positive impact on satisfaction of information and communication devices and satisfaction of information and communication services. In addition, it was found that trust in corporate responsibility has a greater impact on satisfaction of information and communication devices and satisfaction of information and communication services than trust in digital consumption conditions. Theoretical and practical implications for these findings and suggestions for future research were presented.