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http://dx.doi.org/10.14400/JDC.2021.19.10.133

The Effects of Willingness to use Technology, Digital Alienation and Assistant Experiences on the Life Satisfaction of Elderly Consumers  

Jang, Eun-Gyo (Dept. of Consumer Science, Chungnam National University)
Lee, Jin-Myong (Dept. of Consumer Science, Chungnam National University)
Publication Information
Journal of Digital Convergence / v.19, no.10, 2021 , pp. 133-141 More about this Journal
Abstract
Recently, the elderly who actively use the Internet and digital devices are increasing. This study aims to investigate the effect of the willingness to use technology, digital alienation and experience of assistant who help technology use on life satisfactions of elderly consumers who are considered to be the vulnerable in the use of information technology. A total of 311 elderly consumers over 60 who can utilize information technology were selected as a research sample and data were collected through an online survey. As a result, it was found that elderly consumers have a strong will to utilize information technology independently, perceive a low sense of digital alienation, and receive help from others when using technology. In addition, the lower the perceived digital alienation, the greater the experience of help from others in the use of technology, the higher the elderly consumers' life satisfaction significantly increased. This study is valuable in that it reveals the factors affecting the improvement of life satisfaction of elderly consumers in the high-tech environment and suggests political and practical implications.
Keywords
Elderly Consumers; Information Technology; Digital Alienation; Assistant Experience; Life Satisfaction;
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