• Title/Summary/Keyword: 성공사업모델

Search Result 276, Processing Time 0.027 seconds

Analysis of Success Cases of InsurTech and Digital Insurance Platform Based on Artificial Intelligence Technologies: Focused on Ping An Insurance Group Ltd. in China (인공지능 기술 기반 인슈어테크와 디지털보험플랫폼 성공사례 분석: 중국 평안보험그룹을 중심으로)

  • Lee, JaeWon;Oh, SangJin
    • Journal of Intelligence and Information Systems
    • /
    • v.26 no.3
    • /
    • pp.71-90
    • /
    • 2020
  • Recently, the global insurance industry is rapidly developing digital transformation through the use of artificial intelligence technologies such as machine learning, natural language processing, and deep learning. As a result, more and more foreign insurers have achieved the success of artificial intelligence technology-based InsurTech and platform business, and Ping An Insurance Group Ltd., China's largest private company, is leading China's global fourth industrial revolution with remarkable achievements in InsurTech and Digital Platform as a result of its constant innovation, using 'finance and technology' and 'finance and ecosystem' as keywords for companies. In response, this study analyzed the InsurTech and platform business activities of Ping An Insurance Group Ltd. through the ser-M analysis model to provide strategic implications for revitalizing AI technology-based businesses of domestic insurers. The ser-M analysis model has been studied so that the vision and leadership of the CEO, the historical environment of the enterprise, the utilization of various resources, and the unique mechanism relationships can be interpreted in an integrated manner as a frame that can be interpreted in terms of the subject, environment, resource and mechanism. As a result of the case analysis, Ping An Insurance Group Ltd. has achieved cost reduction and customer service development by digitally innovating its entire business area such as sales, underwriting, claims, and loan service by utilizing core artificial intelligence technologies such as facial, voice, and facial expression recognition. In addition, "online data in China" and "the vast offline data and insights accumulated by the company" were combined with new technologies such as artificial intelligence and big data analysis to build a digital platform that integrates financial services and digital service businesses. Ping An Insurance Group Ltd. challenged constant innovation, and as of 2019, sales reached $155 billion, ranking seventh among all companies in the Global 2000 rankings selected by Forbes Magazine. Analyzing the background of the success of Ping An Insurance Group Ltd. from the perspective of ser-M, founder Mammingz quickly captured the development of digital technology, market competition and changes in population structure in the era of the fourth industrial revolution, and established a new vision and displayed an agile leadership of digital technology-focused. Based on the strong leadership led by the founder in response to environmental changes, the company has successfully led InsurTech and Platform Business through innovation of internal resources such as investment in artificial intelligence technology, securing excellent professionals, and strengthening big data capabilities, combining external absorption capabilities, and strategic alliances among various industries. Through this success story analysis of Ping An Insurance Group Ltd., the following implications can be given to domestic insurance companies that are preparing for digital transformation. First, CEOs of domestic companies also need to recognize the paradigm shift in industry due to the change in digital technology and quickly arm themselves with digital technology-oriented leadership to spearhead the digital transformation of enterprises. Second, the Korean government should urgently overhaul related laws and systems to further promote the use of data between different industries and provide drastic support such as deregulation, tax benefits and platform provision to help the domestic insurance industry secure global competitiveness. Third, Korean companies also need to make bolder investments in the development of artificial intelligence technology so that systematic securing of internal and external data, training of technical personnel, and patent applications can be expanded, and digital platforms should be quickly established so that diverse customer experiences can be integrated through learned artificial intelligence technology. Finally, since there may be limitations to generalization through a single case of an overseas insurance company, I hope that in the future, more extensive research will be conducted on various management strategies related to artificial intelligence technology by analyzing cases of multiple industries or multiple companies or conducting empirical research.

A Study on the UIC(University & Industry Collaboration) Model for Global New Business (글로벌 사업 진출을 위한 산학협력 협업촉진모델: 경남 G대학 GTEP 사업 실험사례연구)

  • Baek, Jong-ok;Park, Sang-hyeok;Seol, Byung-moon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.10 no.6
    • /
    • pp.69-80
    • /
    • 2015
  • This can be promoted collaboration environment for the system and the system is very important for competitiveness, it is equipped. If so, could work in collaboration with members of the organization to promote collaboration what factors? Organizational collaboration and cooperation of many people working, or worth pursuing common goals by sharing information and processes to improve labor productivity, defined as collaboration. Factors that promote collaboration are shared visions, the organization's principles and rules that reflect the visions, on-line system developments, and communication methods. First, it embodies the vision shared by the more sympathetic members are active and voluntary participation in the activities of the organization can be achieved. Second, the members are aware of all the rules and principles of a united whole is accepted and leads to good performance. In addition, the ability to share sensitive business activities for self-development and also lead to work to make this a regular activity to create a team that can collaborate to help the environment and the atmosphere. Third, a systematic construction of the online collaboration system is made efficient and rapid task. According to Student team and A corporation we knew that Cloud services and social media, low-cost, high-efficiency services could achieve. The introduction of the latest information technology changes, the members of the organization's systems and active participation can take advantage of continuing education must be made. Fourth, the company to inform people both inside and outside of the organization to communicate actively to change the image of the company activities, the creation of corporate performance is very important to figure. Reflects the latest trend to actively use social media to communicate the effort is needed. For development of systematic collaboration promoting model steps to meet the organizational role. First, the Chief Executive Officer to make a firm and clear vision of the organization members to propagate the faith, empathy gives a sense of belonging should be able to have. Second, middle managers, CEO's vision is to systematically propagate the organizers rules and principles to establish a system would create. Third, general operatives internalize the vision of the company stating that the role of outside companies must adhere. The purpose of this study was well done in collaboration organizations promoting factors for strategic alignment model based on the golden circle and collaboration to understand and reflect the latest trends in information technology tools to take advantage of smart work and business know how student teams through case analysis will derive the success factors. This is the foundation for future empirical studies are expected to be present.

  • PDF

The Politics and Governance of 'Maeul' Community Archives in South Korea (마을공동체 아카이브의 거버넌스 모델 연구)

  • Lee, Kyong Rae
    • The Korean Journal of Archival Studies
    • /
    • no.45
    • /
    • pp.51-82
    • /
    • 2015
  • Maeul-making, which is to restore inherent characteristics of maeul as a living community has been proceeded by local communities themselves since the 1990s when political democracy and local government in Korean society has been progressed in full-scale. Although New Maeul Movement has been done in the 1970s before and after, it is different from maeul-making because it was focused mainly on improving physical environments of rural communities and initiated by government. The development of maeul community archives in Korea has been related closely to such a maeul-making since the 1990s. Maeul-based community archives, maeul community archives had been begun to build as part of maeul-making and grass-root movement by the 2000s. Initiated by self-motivated communities, maeul community archives were carried out through cooperations between civic activists and residents in maeul communities and voluntary professional archivists from outside. Although records about the maeul community has been collected by mainstream cultural institutions such as public archives, museum, local historical association, and local cultural center, it was at this time to collect records of the maeul community by self-motivated local residents. This tendency of 'independent' maeul community archives, however, is currently entering upon a new phase with the city of Seoul's project (2012) to support making a maeul community, that is, the governance phase based on private-government partnership. At this point of time, it is important for maeul community archives to be built on privately-led governance model that guarantees their autonomy and at the same time bring government's knowhow and supports into them, as opposed to the way captured or driven unilaterally by government. This article explores the growth of maeul community archives and collections in Korean society through a range of self-motivated bodies; the interaction with government; and as a result of those interactions, the creation of maeul community archives based on governance. To introduce and explicate the motivations behind maeul archiving endeavors, this article will first sketch something of the historical, social, and political context in which 'maeul' communities have arisen, collapsed, and restored. It will then examine in more detail some specific examples of maeul community archives as grass-root movement of maeul community. The third section will attempt to identify the governance model of maeul community archives under the auspices of the city of Seoul and its limitations. Finally through these activities, it will suggest the ways in which maeul community archives commit themselves to their duty of grass-root movement of community and at the same time, secure sustainability, that is, concrete ways of privately initiated governance model.

Detecting Adversarial Example Using Ensemble Method on Deep Neural Network (딥뉴럴네트워크에서의 적대적 샘플에 관한 앙상블 방어 연구)

  • Kwon, Hyun;Yoon, Joonhyeok;Kim, Junseob;Park, Sangjun;Kim, Yongchul
    • Convergence Security Journal
    • /
    • v.21 no.2
    • /
    • pp.57-66
    • /
    • 2021
  • Deep neural networks (DNNs) provide excellent performance for image, speech, and pattern recognition. However, DNNs sometimes misrecognize certain adversarial examples. An adversarial example is a sample that adds optimized noise to the original data, which makes the DNN erroneously misclassified, although there is nothing wrong with the human eye. Therefore studies on defense against adversarial example attacks are required. In this paper, we have experimentally analyzed the success rate of detection for adversarial examples by adjusting various parameters. The performance of the ensemble defense method was analyzed using fast gradient sign method, DeepFool method, Carlini & Wanger method, which are adversarial example attack methods. Moreover, we used MNIST as experimental data and Tensorflow as a machine learning library. As an experimental method, we carried out performance analysis based on three adversarial example attack methods, threshold, number of models, and random noise. As a result, when there were 7 models and a threshold of 1, the detection rate for adversarial example is 98.3%, and the accuracy of 99.2% of the original sample is maintained.

A Study of Perceived Value and Intention to Use for Car Sharing Service : Based on User Experiences Serviced by Seoul Car Sharing (차량공유 서비스에 대한 지각된 가치와 이용의향에 관한 연구 : 서울시 나눔카 서비스 이용자를 중심으로)

  • Park, Keon Chul;Song, In-Kuk
    • Journal of Internet Computing and Services
    • /
    • v.20 no.2
    • /
    • pp.109-118
    • /
    • 2019
  • The purpose of this study is to deliver both market-practical and civil-centric political implication for sharing economy by investigating the nature of consumer-adoption for car-sharing service. With the global interest and market proliferation of the sharing economy, various service models for sharing idle resources have also been released in Korea. Particularly, in case of car sharing service, public - private partnership projects are spreading rapidly in various local governments including Seoul, along with the growing demand for alternative transportation system centering on the urban area. This study conducted an empirical study on the process of accepting the car sharing service by analyzing the data collected from users of the car sharing service "Sharing Car(Nanum Car)" of Seoul Metropolitan Government. A survey was conducted on 281 users in their twenties who are in the age of main use among the experienced users of the "Sharing Car(NaNum)" residing in Seoul. The result of analysis on the relationship between these users' perceived value and intention to use the vehicle sharing service would provide implications for establishing consumer(citizen)-centeric policies as well as market implications.

The Study on development of e-Learning Market through Analysis of the Type of Learning Motives : Focused on the Case of Credu (학습동기유형 분석을 통한 e러닝 시장의 개척과 확산 방안에 관한 연구 : 크레듀 사례를 중심으로)

  • Kim, Namkuk;Lee, Zoonki;Jung, Changuk;Kim, Jonghyuk
    • The Journal of Society for e-Business Studies
    • /
    • v.18 no.3
    • /
    • pp.177-193
    • /
    • 2013
  • The study investigated how did Credu pioneer Korean e-Learning market and reinforce their core competencies and how did they promote business diversification analyzing type of learning motives and examining Credu real cases. Under the fierce competition in the current e-Learning market, Credu has maintained their core competencies and strengthened an active communication channels with customers with focusing on investment to core businesses. Credu has introduced more adventurous and challenging products and services with creating a new model for the types of learning motives. This study could introduce the new perspective about the type of learning motives in e-Learning area. Also, the case study of successful e-Learning company, Credu, could contribute to make more spread e-Learning market techniques in this field in practice.

A Study on the Mid-term Man Power Demand Forecasting for the Telematics Industry in Korea (텔레매틱스 중기 인력 수요 예측 연구)

  • Yang, Young-Kyu;WhangBo, Tae-Kn;Kim, Dong-Sun
    • Journal of Korea Spatial Information System Society
    • /
    • v.7 no.1 s.13
    • /
    • pp.3-11
    • /
    • 2005
  • This paper proposes the method for the man power forecasting and performs mid-term(1994-1998) forecasting of telematics man power demands in Korea. Telematics technology has been selected as '839 New IT Growth Engine' by Ministry of Information and Communication (MIC) of Korean Government to boost Korean IT industry for the next 10 years. In order to meet the man power requirement in this telematics industry, accurate forecasting of the man power demand is necessary. The procedures for the forecasting includes study of man power forecasting models, deriving market size of the telematics industry, perform labor productivity analysis, derive the man power structure by the types of the work forces by the types of telematics industry, and finally derive annual man power demands by the worker types and the telematics industry types.

  • PDF

Research on Personalization for Social Network Service in IPTV (IPTV 소셜네트워크서비스를 위한 개인화에 관한 연구)

  • Kim, Hyun-Suk;Kim, So-Hyun
    • 한국HCI학회:학술대회논문집
    • /
    • 2009.02a
    • /
    • pp.884-887
    • /
    • 2009
  • Social Network Service has been extremely popular these days and providing diverse features and functions to users. Social networking and interest sharing in between users are key factors of SNS and this circles back to draw more users to the service. Web is the first media to provide SNS and mobile is the next. The service based on mobile environmental uniqueness such as Location-based-service(LBS) is the key success factors to convert users to web SNS to mobile SNS. TV has also been a possible SSN market to draw users to share interests and participation. However TV has been always community electronics in family members and personalization to provide SNS has been barrier to overcome. In this study, we explorer ideas of key factors of personalization in TV environment and conducted a field study to define characteristics of TV personalization in terms of depth, method, style and structure. Research finds out that there are significant differences in these categories.

  • PDF

Geomechanical Stability Analysis of Potential Site for Domestic Pilot CCS Project (국내 이산화탄소 지중격리저장 실증실험 후보부지의 역학적 안정성 평가 기초해석)

  • Kim, A-Ram;Kim, Hyung-Mok;Kim, Hyun-Woo;Shinn, Young-Jae
    • Tunnel and Underground Space
    • /
    • v.27 no.2
    • /
    • pp.89-99
    • /
    • 2017
  • For a successful performance of Carbon Capture Sequestration (CCS) projects, appropriate injection conditions should be designed to be optimized for site specific geological conditions. In this study, we built a simple 2-dimensional analysis model, based on the geology of Jang-gi basin which is one of the potential sites of domestic CCS projects. We evaluated the impact of initial stress conditions and injection rate through coupled TOUGH-FLAC simulator. From the preliminary analysis, we constructed risk scenarios with the higher potential of shear slip and performed scenario analysis. Our analysis showed that normal stress regime produced the highest potential of shear slip and stepwise increasing injection rate scenario resulted in much larger pore pressure build up and consequent higher potential of the shear slip, which was evaluated using a mobilized friction coefficient.

Estimation of Production and Operation Cost of KSLV-II using TRANSCOST (TRANSCOST를 이용한 한국형발사체의 생산 및 운용 비용 추정)

  • Yoo, Dong-Seo;Kim, Hong-Rae;Choi, Jong-Kwon;Chang, Young-Keun
    • Journal of the Korean Society for Aeronautical & Space Sciences
    • /
    • v.39 no.6
    • /
    • pp.567-575
    • /
    • 2011
  • The development of space launch vehicle is an important step to advance to developed countries in the space area. It is also so risky due to necessity of huge costs and longer development period. The accuracy of cost estimation is important to develop a space launch vehicle successfully and efficiently. It is also necessary to estimate production and operation cost in order to develop commercial space launch vehicle possessing competitiveness. In this paper, Korean factors to be able to reflect the current state of workforce, average working hours and technology readiness level in Korea were analyzed to estimate production and operation cost of space launch vehicles that are developed in Korea. Korean factors have been applied to production and operation cost estimation of KSLV-II based on TRANSCOST. We evaluated the competitiveness level of KSLV-II as the commercial launch vehicle in the commercial launch services market by comparing with cost per flight of foreign launch vehicles.