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http://dx.doi.org/10.7838/jsebs.2013.18.3.177

The Study on development of e-Learning Market through Analysis of the Type of Learning Motives : Focused on the Case of Credu  

Kim, Namkuk (Dong-A Business Review)
Lee, Zoonki (Graduate School of Information, Yonsei University)
Jung, Changuk (Republic of Korea Air Force Academy)
Kim, Jonghyuk (Graduate School of Information, Yonsei University)
Publication Information
The Journal of Society for e-Business Studies / v.18, no.3, 2013 , pp. 177-193 More about this Journal
Abstract
The study investigated how did Credu pioneer Korean e-Learning market and reinforce their core competencies and how did they promote business diversification analyzing type of learning motives and examining Credu real cases. Under the fierce competition in the current e-Learning market, Credu has maintained their core competencies and strengthened an active communication channels with customers with focusing on investment to core businesses. Credu has introduced more adventurous and challenging products and services with creating a new model for the types of learning motives. This study could introduce the new perspective about the type of learning motives in e-Learning area. Also, the case study of successful e-Learning company, Credu, could contribute to make more spread e-Learning market techniques in this field in practice.
Keywords
Credu; e-Learning; Analysis of Type of Learning Motives; Core Competency; Diversification; Competition Strategy;
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