• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.645-650
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• 2007

게임 개발 방향은 주로 많은 비중을 차지하는 10대 및 20대의 남성을 대상으로 이루어져왔다. 그러나 최근 여성게이머의 증가와 여성을 대상으로 하는 게임의 등장 등 게임소비자의 구성이 다변화되어가고 있다. 이러한 상황에 비해, 게임이용자에 대한 연구나 실태조사는 성별간의 차이를 감안하여 분석한 사례가 매우 드물고, 이와 함께 새로이 유입되어 증가 추세에 있는 여성 게이머들이 선호하는 게임 개발은 여전히 활성화되지 못하고 있다. 본 연구는 게임장르별 게임이용 방식 및 선호에 대한 견해를 남성과 여성으로 구분하여 살펴보고, 더 나아가 남성과 여성 각각의 주요 게임장르별 이용방식 및 견해의 차이를 분석함으로써, 게임콘텐츠의 개발 방향이 타겟이 되는 소비자의 성별에 차별적인 요인을 감안하는 것이 필요함을 보여주고자 하였다. 특히 각 장르별로 선호하는 게임 요소에도 차이를 보이고 있어 보다 세분화된 콘텐츠 구성방식에 대한 고민이 요구된다.

• Journal of Korea Game Society
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• v.16 no.1
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• pp.7-22
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• 2016

While the period of 40 million smart phone users begins, mobile game has spread and evolved as quick as popularization of smart phone. Therefore, this study is written to help the improvement of a graphic image on a development of a game for a qualitative growth of a game market, and is to suggest a guideline of tone by genres, by measuring image or feeling of game genre targeting game users. As a result of study, more than 50% of adjectives game users wrote by genres corresponded. It means that tone game users prefer is relatively clear. Therefore, the researcher confirmed that it is possible to attempt the standardization of tome about genre, and suggested 3 kinds of tone and brightness of color by genres. The researcher hopes that this result of the study will help smooth color plan on a development of smart phone game, and that more diverse studies will be proceeded for a qualitative growth of a game market arriving at puberty.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.1
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• pp.71-76
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• 2020

A battle royale game is a multiplayer video game genre that blends the survival and exploration with last-man-standing gameplay. The genre has been hot in recent years and the 'Player Unknown's Battleground' produced by Korean enterprise PUBG had been the hottest during 2017 and the first half of 2018. However, a similar battle royale game 'Fortnite' became the game of the year in 2018 and the Player Unknown's Battleground sustains the predominance only in Korea and China. In this paper, we investigate the game structure of those two games on combat, survival, farming and charging elements, We also conduct a user survey on what might be the weak point of the Player Unknown's Battleground and why they choose Fornite among users played both but currently play Fortnite. The result shows that the Player Unknown's Battleground sustains the advantage on battle elements but creative charging policy and the efficient survival elements are the reasons of choosing Fortnite between the two.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.75-83
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• 2015

The viewpoint of a digital game is a prime factor that determines user immersion, and first-person viewpoint is known to produce greatest immersion. However, most games adopt third-person viewpoint rather than first-person viewpoint. This study analyzed the reason for the preference of third-person viewpoint. First, six viewpoints were defined by combining three viewpoints (first-, third-person, omniscient viewpoints) and two distances (proximal, distal) between camera and game character. Then 100 games which received high ratings during the past 10 years were sampled, and the frequencies of viewpoint choices and genres were analyzed. Overall, the results showed that games have strong preference for third-person viewpoint. However, preferred viewpoints differed depending on genres, for example, most shooting games used first-person, proximal viewpoint. This result could have arisen because both characteristics of a game and field of view have influenced choice of viewpoint. That is, many games adopt third-person viewpoint because developers consider not only user immersion but also scene visibility.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.353-361
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• 2013

In this study, to analyze the factors affecting the purchase of smart device applications, research model based on AHP(Analytic Hierarchy Process) model was employed and derived consumers' priorities of smart device game applications in the framework of contents characteristic factors. Survey was conducted with 10 experts who are involved in the smart game industry. The empirical result showed that the most important purchasing factor was story(0.217). And fame(0.171), graphics(0.134), operability(0.111), information(0.093), difficulty(0.085), speed(0.068), characters(0.053), price(0.042), genre(0.028) are presented in order in terms of the importance. The order of consumers' preferences to smart device game application was RPG, Tycoon, action, simulation, sports/leisure, quiz/puzzle/board, etc. gamble. It suggested that under the environment of smart devices consumers could enjoy not only simple puzzle and board game but also complicated and difficult games such as RPG and tycoon game due to the development of smart devices.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.665-680
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• 2020

This study analyzed changes in Korean online-game market from RPG to MOBA and FPS/TPS genre, based on Azuma Hiroki's database consumption theory. After selecting the representative game for each genre: World of Warcraft, League of Legends, and Overwatch, we analyzed the games' story, characters, progress, and simulacre produced by game users. The results of this study confirmed that changes in popular genre in the domestic online-game market proceed from consumers' verging toward database consumption. We also found that Korean game users prefer smaller stories and characters based on database, and that consumers have produced more rigorous simulacre than those in other cultural areas and re-databased it for next consumption. This study is the first to analyze changes in the domestic online-game market and adds a contribution to the literature in terms of incorporating Azuma Hiroki's consumption theory into the domestic game market.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.925-928
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• 2014

Currently, smart phone game's advances are going to more similar to the development of a computer games. there are many similar portions between an affinity for the genre of the game and the kind of developed game, which smart-phone technology is going to reach the computer's ability. In this paper, According to the pc online games and mobile game's graphics technology and the development of the network, there are analysis about An preference of the game by the user by the chronological situation, and about factors of results of preferred direction by the user.

• Proceedings of the Korean Society of Computer Information Conference
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• 2016.07a
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• pp.311-314
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• 2016

본 논문에서는 특정한 모바일 게임 장르인 RPG를 선호하는 유저들의 성향과 매력적인 게임 UI는 무엇인지에 관해 다양한 방법 및 분석한 결과를 제시한다. 모바일 RPG게임에 진입함에 있어 사용자들이 거치는 프로세스를 알아보고, 매력적인 게임 UI는 어떻게 정의하는 가에 대한 것도 제시한다. 게임 UI의 외형이나 기능 등의 요소가 게임을 선택하는 데에 있어 어떠한 영향을 끼치는가에 대해서 알 수 있다. UI와 플레이의 연관성을 분석을 통해 요인을 알아보고, UI가 게임을 진입하는데 있어 사용자에게는 어떤 의미를 가지는가에 대한 것을 알 수 있다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.23 no.3
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• pp.305-310
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• 2019

Survival horror games aim to seek cathartic psychological escapism from the framed fear or hostile environment. However, if the goal of the game playing is only "survival" against hostile environment, the motivation of such environment adaptive games may not be based on the framed fear. We may call such games as "environment adaptive survival games". In this paper, we analyze the contents of six such survival games that have large user groups in Steam platform based on the pilot survey. We extract 13 almost common fun elements that induce the fun of such games. An online user survey was conducted through multiple survival game cafe to investigate who play such games. There was no gender differences in playing time but females prefer constructing tools as a fun element and play puzzle and simulation games more than males. We found that survival games could be welcomed by female users under 30 years old if 'horror' element was minimized.

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.131-139
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• 2020

Gamers switch their games to a new when get bored or encounter more attractive ones. Switching cost varies by gamers and depends on how they are satisfied with their current game. This study evaluates the satisfaction with current games as the miltiple basic psychological need in the self-determination theory and suggests 'needs-costs' causality research model that explain the variety of gamer's switching behavior. As the empirical test to domestic mobile gamers, the autonomy fulfillment to current game affect reversely with those of autonomy and relatedness. Those relationships between need satisfaction and perceptual switching cost vary according to their age and game genre preference. The results would be applied to understand gamers' switching behavior.