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http://dx.doi.org/10.7583/JKGS.2016.16.1.7

A Study on the Preference of Color by Genres of Smartphone Game  

Park, Ji-Hye (Dept. of Game Consulting, Dong-Pusan College)
Hong, Soo-bong (Dept. of Game Consulting, Dong-Pusan College)
Jung, Chool-gon (Dept. of Game Consulting, Dong-Pusan College)
Publication Information
Journal of Korea Game Society / v.16, no.1, 2016 , pp. 7-22 More about this Journal
Abstract
While the period of 40 million smart phone users begins, mobile game has spread and evolved as quick as popularization of smart phone. Therefore, this study is written to help the improvement of a graphic image on a development of a game for a qualitative growth of a game market, and is to suggest a guideline of tone by genres, by measuring image or feeling of game genre targeting game users. As a result of study, more than 50% of adjectives game users wrote by genres corresponded. It means that tone game users prefer is relatively clear. Therefore, the researcher confirmed that it is possible to attempt the standardization of tome about genre, and suggested 3 kinds of tone and brightness of color by genres. The researcher hopes that this result of the study will help smooth color plan on a development of smart phone game, and that more diverse studies will be proceeded for a qualitative growth of a game market arriving at puberty.
Keywords
Smartphone; Game User Interface; Color;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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