• Journal of Digital Convergence
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• v.19 no.1
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• pp.355-360
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• 2021

In this study, the factors of confirmation bias that may occur in the initial user experience stage were analyzed using a honeycomb model by deriving user experience factors for each factor. In the initial user experience stage, confirmation bias occurs in the impression stage. At the processing stage of memory, sensory memory, working memory, and long-term memory, which stores and retrieves selective memory, were closely related. Confirmation bias was classified into visibility, correlation, memory, clarity, and universality in the usability part, and satisfaction, joy, and dissatisfaction were derived as emotional factors. As a result of the analysis with the honeycomb model, visuality, clarity, universality in the usability factor, and joy in the emotional factor had little effect on the confirmation bias, and satisfaction and dissatisfaction were analyzed as the main factors of the confirmation bias in the correlation, memory and emotional factors. This study is meaningful in that it can be usefully used as a reference material for companies that customize design patterns for the factor of confirmation bias.

• Science of Emotion and Sensibility
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• v.26 no.2
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• pp.103-116
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• 2023

This study aims to investigate the interaction between inward bias and canonical viewpoint, which are factors known to affect preference for meaningful objects. It also considered the familiarity of each entity in terms of their influence on the existence of a canonical viewpoint and demonstrated whether the relative strength of two preferences varies depending on familiarity. To confirm this, we conducted a behavior experiment using a two-alternative forced-choice task. The experimental stimuli were eight single objects for familiarity level (high/low), whereas the entity's inward bias and canonical viewpoint were observed or violated. Results showed that when inward bias was obeyed, the frequency of being chosen as a preferred option was higher, and the reaction time for preference judgment was shorter. However, the observation of a canonical viewpoint did not affect frequency and reaction time. Moreover, familiarity played an interference role in aesthetic judgment. These results indicate that inward bias is stronger than canonical viewpoint, ultimately implying that a single object's interaction with the visual context is superior to the entity's attribute as regards to preference judgment.

• Proceedings of the ESK Conference
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• 1993.04a
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• pp.27-40
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• 1993

컴퓨터는 다양한 사전 경험과 지식을 지닌 많은 사람들에 의해 사용되고 있다. 이 에 따라 컴퓨터를 좀 더 사용자와 친밀하게 만들고자 하는 많은 노력들이 행해지고 있다. 컴퓨터의 그래픽 처리능력은 User Interface Desinger들의 많은 관심을 모았으며, 아이콘 을 기초한 사용자 Interface는 많은 대중성을 확보해 왔다. 따라서 좀 더 효율적인 Interface를 위해서는, 아이콘의 의미가 사용자에게 정확히 전달될 수 있도록 아이콘의 해석에 영향을 미치는 많은 요인들이 그 설계단계에서 고려되어야만 한다. 컴퓨터는 작업 현장에서 다양한 계층의 작업자에 의해 사용되어지고 있다. 그러므로 아이콘 설계에 있어 어떤 성적편향(Gender bias)을 줄이는 것은 컴퓨터 작업의 효율이라는 측면에서 매우 중요 하다. 이 연구는 아이콘 인식과정에 영향을 미치는 요인들, 특히 성이 미치는 영향에 대 하여 연구한 것이다. 남성과 여성 피설험자에게 똑같은 지시어(Referents)가 제시되었으 며 피실험자는 각지시어에 해당하는 여러 아이콘중 하나를 선택하게 된다. 그러나 각 아이콘에 대해 그들 모드를 선택하거나 혹은 모드를 선택하지 않을 수도 있다. 실험의 결과로는 나이, 경험, 성별등이 결합된 요인일 경우 지각시간(Perception Time)에 미치는 영향이 유의하게 나타났다. 따라서 미래의 아이콘 설계는 이러한 요인들에 의한 편향을 줄일 수 있도록 그것이 실제로 컴퓨터 시스템에 사용되기 이전에 시험되어야만 한다. 아이콘과 지시어들간, 반복적 시도(Trial)와 지각시간간에는 유의한 영향이 나타났지만, 성과 자각시간간에는 관련이 없다는 것을 알 수 있었다. 이 실험의 결론은 여기서 사용된 아이콘에 대해서만 타당한 것으로 이것을 모든 아이콘에 대해 일반화시키기는 어려우나 이후에 행해질 Icon-based User Interface 분야의 많은 연구들의 기초가 될 것이다. 더불어 아이콘과 관련된 많은 요인들(문화적 영향, 아이콘 색깔, 크기, 아이콘의 위치등이 인식에 미치는 영향)에 대해서도 연구가 행해져야 할 것이다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.5
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• pp.185-196
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• 2023

This paper investigates the effects of entrepreneurs' cognitive biases on business opportunity evaluation, given their strong entrepreneurial spirit, which is characterized by innovation, proactivity, and risk-taking. When making decisions related to business activities, entrepreneurs typically make rational judgments based on their knowledge, experience, and the advice of external experts. However, in situations of extreme stress or when quick decisions are required, they often rely on heuristics based on their cognitive biases. In particular, we often see cases where entrepreneurs fail because they make decisions based on heuristics in the process of evaluating and selecting new business opportunities that are planned to guarantee the growth and sustainability of their companies. This study was conducted in response to the need for research to clarify the effects of entrepreneurs' cognitive biases on new business opportunity evaluation, given that the cognitive biases of entrepreneurs, which are formed by repeated successful experiences, can sometimes lead to business failure. Although there have been many studies on the effects of cognitive biases on entrepreneurship and opportunity evaluation among university students and general people who aspire to start a business, there have been few studies that have clarified the relationship between cognitive biases and social networks among entrepreneurs. In contrast to previous studies, this study conducted empirical surveys of entrepreneurs only, and also conducted research on the relationship with social networks. For the study, a survey was conducted using a parallel survey method using online mobile surveys and self-report questionnaires from 150 entrepreneurs of small and medium-sized enterprises. The results of the study showed that 'overconfidence' and 'illusion of control', among the independent variables of entrepreneurs' cognitive biases, had a statistically significant positive(+) effect on business opportunity evaluation. In addition, it was confirmed that the moderating variable, social network, moderates the effect of overconfidence on business opportunity evaluation. This study showed that entrepreneurs' cognitive biases play a role in the process of evaluating and selecting new business opportunities, and that social networks play a role in moderating the structural relationship between entrepreneurs' cognitive biases and business opportunity evaluation. This study is expected to be of great help not only to entrepreneurs, but also to entrepreneur education and policy making, by showing how entrepreneurs can use cognitive biases in a positive way and the influence of social networks.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.10
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• pp.169-178
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• 2019

This study examined the influence and role of college students' career preference type on the decision-making process of career selection, and also analyzed the effect on the confession bias in the process. The data was collected from June 20th to July 9th, 2017. The case analysis method was used for three times over 20 days by interviewing university students in the metropolitan area. The results of the analysis of the data from the study participants show that there are differences in the degree of individuals regardless of the preferred occupation type and career aptitude, but mostly there is a bias toward career and career. Confirmed biased thinking is a phenomenon that is shaped by the psychological and environmental factors of the research participants and that they try to fit themselves into a framework that reflects social awareness. The implication of this study is that the preference type affects the selection of the major, and that confirmation bias is a hindrance to proper employment and a job search. The preference for the individual job type should be properly established. Environment and opportunity should be provided.

• Journal of the Korean School Mathematics Society
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• v.19 no.2
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• pp.123-151
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• 2016

The purpose of this study is to analyze the existing studies about the effect on private tutoring and EBS broadcasting which is considered as the alternative which was presented by education authorities. And this study attempts to measure the degree of the effects of private tutoring and EBS engagement on mathematics achievement using various quantitative methodologies. T-test and OLS multiple regression indicates some selection-bias which has positive direction compared to the PSM method closed to experimental design. So, it will be required to consider the methodology which measures the exact effect of institution or participation when we conduct the observational studies.

• Survey Research
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• v.7 no.2
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• pp.39-52
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• 2006

Most of Korean survey institutions adopt quota sampling for telephone surveys based on region, gender and age-band. In weekdays, it is well blown that there exist substantial differences in day time in-house rate by individual's socio-demographic attributes. So, quota sampling may induce systematic respondent selection bias. To solve the problem, we propose "time-balanced quota sampling" in which interviewer's call time-band is added as an quota variable. Furthermore, we propose "time-balanced quasi-quota sampling" which is derived by partially relaxing evening time quotas in time-balanced quota sampling. We compare the conventional and the newly proposed quota sampling schemes by drawing Monte Carlo samples from the hypothetical population for which the Korea 2004 time use survey data is assumed.

• 한국노년학
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• v.38 no.1
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• pp.83-102
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• 2018

According to socioemotional selectivity theory, if people perceive their time left in life as expanded, they have a future-oriented goal of life, but if perceive as limited the goal of life is changed into the pursuit of present emotional satisfaction. Thus, if we perceive our time left as getting limited as we get older, we pay more attention to the positive stimuli than the negative ones and remember more the positive stimuli in order to maintain the current emotional state as positive. This is known as the positivity effect. This study examined whether the positivity effect is caused by a limited future time perspective. The participants were presented with scenarios for hypothetical situations in which the future time was expanded or limited, and were encouraged to immerse in the virtual situation by talking about what they would like to do and whom they wanted to spend time with. Then the participants were presented with 48 positive, negative, and neutral emotional pictures and were asked to recall after 10 minutes delay. 75 university students and 65 elderly participated in the study. In the control condition where the future time perspective was not manipulated, the elderly showed the positivity effect but the youth showed the bias toward negative pictures. The elderly in the expanded time condition recalled positive pictures less and negative pictures more than the elderly in the control condition. On the other hand, the youth in the limited time condition recalled less the negative pictures than the youth in the control condition. These results demonstrated that the elderly did not show the positive bias when the future time perspective was expanded, and that the youth showed the positive bias when the future time perspective was limited. These results show that the positivity effect is related with the limited future time perspective.

• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.35-42
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• 2017

Behavior Economics, a branch of social sciences, which seeks to find the answers about why man sometimes does absurd economy-related things, came into existence through combining economics and psychology. To the contrary of the traditional economics', behavior economics has developed by explaining how man makes economy-related choices by means of applying their own cognitive principles. Individuals lack the information on the goods and services in the market, and don't know how to make best use of the obtained information, failing to achieve maximum utility. Therefore, man's rationality is meant to be confined to bounded rationality. It is the very Heuristic that does work in the process of this simplified decision making process. Heuristic utilizes established empirical notion and specific information, and that's why there can be cognitive biases sometimes leading to inaccurate judgment. As Oral Literature is basically based on heavy guesswork and perceptual biases of general public, it is imperative to contemplate oral literature in the framework of Heuristic of behavior economics. This thesis deals with thinking types and behavioral patterns of the short-piece proverbs, folklore language-game riddles on the basis of personal or public memory. As a result, it is evident that proverbs point out biases arising from human behaviors, while riddles make full or active use of biases.

• Journal of the Korean Geotechnical Society
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• v.30 no.8
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• pp.25-37
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• 2014

In load and resistance factor design (LRFD) method, resistance factors are typically calibrated using resistance bias factors obtained from either only the data within ${\pm}2{\sigma}$ or the data except the tail values of an assumed probability distribution to increase the reliability of the database. However, the data selection approach has a shortcoming that any low-quality data inadvertently included in the database may not be removed. In this study, a data quality evaluation method, developed based on the quality of static load test results, the engineering characteristics of in-situ soil, and the dimension of aggregate piers, is proposed for use in constructing database. For the evaluation of the method, a total 65 static load test results collected from various literatures, including static load test reports, were analyzed. Depending on the quality of the database, the comparison between bias factors, coefficients of variation, and resistance factors showed that uncertainty in estimating bias factors can be reduced by using the proposed data quality evaluation method when constructing database.