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http://dx.doi.org/10.14400/JDC.2021.19.1.355

A Study on Confirmation Bias in Early User Experience Stage  

Lee, Young-Ju (Dept of Multimedia, Chungwoon University)
Publication Information
Journal of Digital Convergence / v.19, no.1, 2021 , pp. 355-360 More about this Journal
Abstract
In this study, the factors of confirmation bias that may occur in the initial user experience stage were analyzed using a honeycomb model by deriving user experience factors for each factor. In the initial user experience stage, confirmation bias occurs in the impression stage. At the processing stage of memory, sensory memory, working memory, and long-term memory, which stores and retrieves selective memory, were closely related. Confirmation bias was classified into visibility, correlation, memory, clarity, and universality in the usability part, and satisfaction, joy, and dissatisfaction were derived as emotional factors. As a result of the analysis with the honeycomb model, visuality, clarity, universality in the usability factor, and joy in the emotional factor had little effect on the confirmation bias, and satisfaction and dissatisfaction were analyzed as the main factors of the confirmation bias in the correlation, memory and emotional factors. This study is meaningful in that it can be usefully used as a reference material for companies that customize design patterns for the factor of confirmation bias.
Keywords
First User Experience Stage; User experience; Memory processing; Confirmation bias; Usability; Emotional factor;
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Times Cited By KSCI : 2  (Citation Analysis)
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