• Journal of Korean Society of Transportation
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• v.26 no.6
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• pp.61-70
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• 2008

The study proposed a new type of bus information, Real-time Bus Crowdedness (RBC) information, to meet various demands of users and improve the convenience level of using public transportation, while existing bus information provided by bus information systems(BIS) were limited to bus operating information such as predicted bus arrival time. To analyze the impacts of providing the proposed RBC information, stated preference(SP) survey was performed and a methodology of disaggregate analysis (e.g., binary logit) was applied to develop passenger choice models. Additionally, passenger choice models incorporating the heterogeneity of different user groups(i.e., by age or trip purposes) were developed to evaluate the different responses on RBC information. The results showed that providing RBC information was significantly related to users' bus choices and the responses of user groups were significantly different, especially the age group of more then 60 was most affected by the RBC information on their bus choices. Also trip purposes were significantly related to users' bus choices, for instance the impacts of providing RBC information was bigger for non-business trips(leisure/meet friend/personal business, shopping, hospital) compared to business trip.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.1 no.1
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• pp.52-57
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• 2002

A simulation tool for an optimal ATIS design and drivers' dynamic route choice behavior analysis is developed, which is applicable to urban networks. Due to the difficulty to make drivers feel the time pressure according to traffic conditions, current SP questionnaire survey type surveys have a limitation to capture correct driver reactions to real-time traffic Information provision. The simulator Is a web-based upgraded version, named WATiSim (Web-based ATIS Simulator), to quickly perform a wide population survey with a minimal cost using INTERNET Furthermore, the time pressure issue is lessened by its interface and simulation modules. After WATiSim mimicked a VMS based ATIS in a partial network of Seoul Metropolitan, reactions of drivers to various traffic conditions were surveyed through INTERNET and analyzed using a logit model. Drivers under the ATIS environment clearly understood the provided traffic information, and their reactions were closely related to traffic conditions, scheduled delay, trip purposes as well as toll charge if any.

• Journal of the Economic Geographical Society of Korea
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• v.12 no.1
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• pp.56-66
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• 2009

As the amount of information is rapidly growing, and the ubiquitous urban environments are emerging, the question which information type to provide and which communication media to support is a major challenge for commercial and public travel-information service providers. The current research reports the first findings of analyses of recent data, collected in metropolitan Seoul, about the acquisition of travel information and the communication media used. The study is based on the assumption that information acquisition and choice of communication medium is strongly context-driven. The study applies CHAID analysis to find homogeneous segments in information acquisition and use of communication media. Findings indicate that transport mode and activity are important determinant of information acquisition and choice of media. The type of travel information acquired co-varies strongly with transport mode and activity. In addition, we found evidence of time of day effects. Similarly, the choice of communication medium depends on the type of travel information searched for, transport mode and activity. The results suggest important implications of managerial and policy measures, in particular the dynamic, contextual market segmentation.

• Journal of Korean Society of Transportation
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• v.18 no.3
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• pp.87-100
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• 2000

각 지역특성에 맞는 ATIS사업이 실현되기 위해서는 각 지역 통행자들의 노선선택 및 전환행태를 정확히 파악하는 것이 필요하다. 이에 본 연구에서는 경상대를 연구대상으로 하여 대학출근운전자들의 노선선택 및 전환 행태를 정확히 파악하고 이들을 모형화하였다. 본 연구 대상지의 경우, 2개의 주 출근노선이 있으며 하나는 시내통행노선(노선 1)이고 다른 하나는 시외곽 통행노선(노선 2)이다. 노선1은 노선2에 비해 연장은 짧은 반면에 통행시간은 길며 신호교차로수. 우회전수도 많다. 먼저, 운전자의 노선선택행태모형을 통해 해석된 결과를 보면 시내노선에 대한 외곽노선의 상대적 효용이 아주 높으며, 전체적으로 출근운전자들은 짧은 통행시간을 선호하는 것으로 나타났다. 또한, 출근소요시간이 길고 라디오정보의 이용빈도가 높을수록 시내노선을 이용할 확률이 크며, 반면에 남성과 교직원인 운전자는 외곽노선을 이용할 확률이 큰 것으로 나타났다. 다음으로 행태조사에 기초한 노선전환행태모형을 통해 해석된 결과를 보면 연령, 출근시간, 라디오정보의 이용빈도들이 전환성향에 유의한 영향을 가져오는 것으로 분석되었다. 가상의 교통정보제공시의 운전자의 노선전환을 모형화한 노선전환의사모형에서는 대개의 정보에 대해 운전자가 노선전환을 하는 것으로 나타났다. 이 모형에서 지체길이에 따른 전환경향을 보면 지체의 길이가 길수록 전환경향이 높아 30분정도의 지체길이에서는 반드시 변경하는 것으로 나타났다. 본 연구대상 운전자의 경우 전반적으로 기술적인 유고(Incident)정보보다는 정량적인 지체정보에 더 민감한 것으로 나타났다.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.4 no.1 s.6
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• pp.81-88
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• 2005

Cooperation among network users would be possible in a near future, as real time communication between them can be available by telematics. This implies that non-cooperative assumption like Wardrop's principle, which has been widely used so far in network modelling may not be appropriate for route choice problem. So a new principle requires for describing such cooperative case. This paper presents a criterion, which represents cooperative route choice behaviour among network users. With some examples, we compare the non-cooperative principle and the cooperative one presented in this paper. Numerical results from the examples show that the new principle would be better than the existing one.

• International Journal of Highway Engineering
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• v.13 no.3
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• pp.83-91
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• 2011

The objective of VMS(Variable Message Sign) is to provide the traffic information downstream to drivers upstream so that they can choose their routes or expect the travel time to arrive the destination. Because there is not enough time and space to show the message, VMS message should be selected carefully. However, the message of VMS has been simply selected among the pre-designed message sets based on the priority rule of events. If the traffic demand between origin and destination is identified along the freeway, message can be selected to provide the information of a route that more drivers will use. In this study, a time sliced OD(Origin/Destination) estimation method will be developed using the detector information of the on-ramp, exit ramp, and the main lanes. And the strategy of a priority rule of message was planned.

• International Journal of Highway Engineering
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• v.9 no.3
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• pp.63-74
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• 2007

Traffic information provision plays an important role in increasing the efficiency of network operation and in providing convenience for roadway users. As a typical device for disseminating real-time traffic information for collective general public, VMS is a prevalent device nowadays and it is being expanded. However, the actual monetary value of traffic information is not quantified up to now. The previous studies regarding VMS traffic information are mainly focused on the behavioral aspects of road users such as departure time and route choices under traffic information provision conditions. This paper tried to estimate the monetary value of VMS traffic information using discrete choice theory and logit model through the stated preference study(SP). The methodological framework adopted in this paper can also be used in evaluating the monetary value of other traffic information providers including PDA, CNS, and mobile phone.

• Journal of Korean Society of Transportation
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• v.28 no.3
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• pp.109-117
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• 2010

The purpose of advanced traffic information system(ATIS) is to help drivers save time and energy in getting to their destinations by providing traffic information through variable message sign(VMS), internet, traffic broadcasting and mobile phones. ATIS does not just provide drivers with benefits in terms of time and energy, but it provides them with psychological benefit as well, i.e., the drivers can relieve their anxiety by getting provided with traffic information. In this study, the efficiency of traffic information system is evaluated and degree of satisfaction of drivers with the system is analyzed by building satisfaction models of various media of traffic information. Each medium has different factors for satisfaction and each factor has different degree of influence, but in general, the efficiency of traffic information in helping drivers choose routes and in providing drivers with peace of mind is considered to have the highest influence on satisfaction of drivers with the system.

• Journal of Korean Society of Transportation
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• v.29 no.1
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• pp.95-102
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• 2011

This paper presents a Driving Risk Model (DRM) based on driving speed choices using an Ordered Response Probit (ORP) model. The DRM is conceptualized based on the relation between speed deviation and the occurrence of crashes found by Solomon. The impacts of various driving risk factors are revealed by applying the DRM to evaluate the effectiveness of In-Vehicle Traffic Warning Information (IVTWI) in expressway driving. Regarding driving risk, the results show that: (1) the risk is lower among male drivers, those with more driving experience and those with less accident history, (2) the risk is higher when driving takes place on wet road surface, in the afternoon, and under conditions of low traffic volume, and (3) the risk is also higher on both downgraded and long curve sections. Additionally, the results provide evidence that provision of IVTWI can decrease the driving risk. The proposed DRM provides a solution for assessing the traffic safety impacts of countermeasures on roadways when there is a shortage of traffic accidents data.

• Journal of Korean Society of Transportation
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• v.20 no.5
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• pp.33-43
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• 2002

Travel choice behavior is affected by real-time traffic information. Recently, in urban area, real-time traffic information is provided by several instruments such as transportation broadcasting, internet PC network and variable message sign, etc. Furthermore, it has been increasing for urban travelers to use real-time traffic information provided by several instruments. The purpose of this study is to analyze the effects of advanced traveler information on urban worker's travel choice behavior. Among several Advanced Traveler Information System(ATIS) employed in urban area. This study focuses on examining the effects of transportation broadcasting on urban worker's travel choice behavior. This study attempts to examine traveler's mode change behavior in the pre-trip stage and traveler's route change behavior in the on-route stage. For this study, the survey data collected from Daegu City in 2000 is used. For empirical analysis, several nested logit models are estimated, and among them, the best models are reported in this paper. Furthermore, based on the empirical models estimated for this research, important findings and their policy implications are discussed.