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Analysis of the Effects of Radio Traffic Information on Urban Worker's Travel Choice Behavior  

윤대식 (영남대학교 지역개발학과)
Publication Information
Journal of Korean Society of Transportation / v.20, no.5, 2002 , pp. 33-43 More about this Journal
Abstract
Travel choice behavior is affected by real-time traffic information. Recently, in urban area, real-time traffic information is provided by several instruments such as transportation broadcasting, internet PC network and variable message sign, etc. Furthermore, it has been increasing for urban travelers to use real-time traffic information provided by several instruments. The purpose of this study is to analyze the effects of advanced traveler information on urban worker's travel choice behavior. Among several Advanced Traveler Information System(ATIS) employed in urban area. This study focuses on examining the effects of transportation broadcasting on urban worker's travel choice behavior. This study attempts to examine traveler's mode change behavior in the pre-trip stage and traveler's route change behavior in the on-route stage. For this study, the survey data collected from Daegu City in 2000 is used. For empirical analysis, several nested logit models are estimated, and among them, the best models are reported in this paper. Furthermore, based on the empirical models estimated for this research, important findings and their policy implications are discussed.
Keywords
교통정보;교통방송;통행행태;네스티드 로짓모형;교통수단 변경;노선 전환;
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Times Cited By KSCI : 1  (Citation Analysis)
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