• The Journal of Society for e-Business Studies
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• v.26 no.2
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• pp.1-17
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• 2021

This paper elucidates the effect of characteristics of service quality on continuance usage intention of digital healthcare service using mediating factors of user expectation and user utility. First, we classified independent factors into three types such as service system characteristics, user characteristics, and healthcare service characteristics from the previous studies, and investigated the effect of three independent factors on continuance usage intention of digital healthcare service. Second, we analyzed the impact of two mediating factors, user expectation and user utility, on the continuance usage intention. We developed a research model that includes three types of independent factors, mediated factors of user expectation and user utility, and a dependent factor of continuance usage intention. We surveyed a total of 357 samples from digital healthcare service users and analyzed the research model. The research results significantly show that Characteristics of Users is essential factor impacting a dependent factor of Continuance Usage Intention. The results indicate the followings: (1) Characteristics of Users including the variables of Innovation impacts User Expectation, and User Expectation affects Users Utility, and Users Utility also affects Continuance Usage Intention. (2) Characteristics of Service Systems including the variables of Functionality, Compatibility, and Convenience and Characteristics of users of Innovation variable impact the mediating factor of User Expectation, and User Expectation also affects the factor of Continuance Usage Intention. (3) Characteristics of Healthcare Services including the variables of Reliability, Ease of Operation, Safety, and Accuracy impact User Utility, and User Utility also affects Continuance Usage Intention.

• Journal of the Korea Convergence Society
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• v.7 no.5
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• pp.181-188
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• 2016

This study investigated consumer convergence preferences for healthcare information service in social media using the multi-attribute utility theory. The multi-attribute utility theory is an approach for compositional modeling attributes wherein researchers compute the overall service utility by aggregating the evaluation results for attribute values. We found that healthcare information service consumers in social media evaluate the service preference through the multi attributes - Update, Cost, Usefulness, Usability, Reliability. And the study shows that individual preference by estimating weight of each attribute in the services influences the service use intention. So we believe that estimating preferences with multi-attribute utility theory will predict business success of the services in a new media, and for a successful business of the social media services marketers should assess the consumer's preference using the multi-attributes.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.533-542
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• 2011

Visualization elements as the technology to offer information to users effectively have become more important. In this study, we evaluate the usefulness of visualization elements in InSciTe which is a technology intelligence service developed by using Semantic Web technologies and text mining technologies for establishing R&D strategy using papers and patents. We propose design which can be preferred by users and applying methods of visualization elements through the quantitative and qualitative evaluation about each types of service. As a result of evaluation, we conclude that the visualization elements in InSciTe are implemented user-friendly to improve user's cognitive intuition.

• Journal of Digital Convergence
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• v.18 no.1
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• pp.103-109
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• 2020

As part of the sharing economy service, the present study is not only about the positive aspects of O2O services, but also about the consumer ethical perceptions of recent conflicts with existing business and labor markets, trust of platform, and service utility on consumer satisfaction and intention to recommend O2O services. To test hypotheses, data were collected and analyzed for 149 samples, focusing on the car sharing service, an example of the sharing economy service, which is becoming an issue. As a result, the ethical self-identity of the consumer, the trust of the platform, and the service utility, all affected the service satisfaction, whereas only the hedonic utility and trust of the platform had a positive effect on the intention to recommendation. This study is meaningful in that it examines the influence of service utility focusing on ethical consciousness and social perspective of consumers, rather than on the point of consumption such as ethical consumption position and trust of platform based on sharing economy service.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.9
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• pp.4270-4284
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• 2013

This study is research of actual proof on verification of the user's utility about mobile convergence products and the types of convergence categorize into four types according to their characteristics. Four types of convergence; (1)Open service via scalable internet, (2)Close service dependent on mobile phones, (3)Broadcast services such as DMB, (4)Individual products such as camera based on digital technology. The purpose of research model is to identify differences in effect value of the types of mobile convergence according to its usage level and level of quality. As the result of this study, Usage level of open service/individual products had a significant effect on the user's utility about mobile convergence products, Also Level of quality of open service had a significant effect.

• Journal of Korean Society of Transportation
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• v.24 no.2 s.88
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• pp.43-51
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• 2006

This Paper investigates how perceived Price, airline service aquality, perceived value. passenger satisfaction, and airline image determine passengers' future behavioural intentions. To test the conceptual framework, Path analysis using a maximum likelihood estimator, was applied to data collected from Korean international air passengers. It was found that all the hypothesized relationships were statistically significant. Perceived price. Perceived value, passenger satisfaction, and airline image were each found to Have a direct effect on Korean international air passengers future behavioural intentions.

• Journal of Service Research and Studies
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• v.12 no.4
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• pp.50-71
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• 2022

After the declaration of the Covid-19 pandemic impacted most of the industries resulting economic fallout. Firms sought for solutions of governments regulations to prevent spread of infectious diseases. This led to demand rise of digital layer and spectrums of virtual reality. Replacing the reality in to virtual and interactions with the digital contents by augmented reality, the consequences were decrement of human-to-human contact. Concerns of Covid-19 and public interests of digital solutions has led to significant amounts of research and developments of Virtual/Augment Reality resulted to driven up new terms of extended reality. However, the uses in industries and the characteristics of the extended reality are currently not defined. In this paper the goal is to define and classify the uses and characteristics of extended reality based on previous researches suggested by research institute. By developing a new classification models of extended realities core technology, uses of industries and utility to analyze trends of extended reality. Two separate classification models of uses of industries and utility will be used as a tool by creating a linkage matrix. The x-axis is divided by utiliy classification model of extended reality. The y-axis are divided into classification model of uses in industries. This matrix will be used as a tool to present a guideline for industry-utility development where extended reality can be served as a service

• Environmental and Resource Economics Review
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• v.27 no.2
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• pp.215-231
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• 2018

It is expected that the korean power retail market will be reorganized someday. Thus, this study analyzes the changes in consumers' utility level when new companies enter the retail market and offer various bundled services. For the analysis, the utility function of the consumers was estimated using the conjoint choice method. The results of the analysis can be summarized in two-folds. First, consumer will still prefer KEPCO in electricity sales. Therefore, difficulties can be expected when new companies enter the power retail market. Second, consumers do not favor bundled services in the electricity market also. Bundled services would not provide as much as utility each service provide separately.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.05a
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• pp.628-632
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• 2003

정보통신산업내의 경쟁이 심화되면서 과거의 독점 혹은 과점시장에서는 별로 중요하게 생각하지 않았던 서비스 요금 즉, 가격이 점차 중요한 기업내 의사결정요인으로 등장하고 있다. 이에 본 연구에서는 현재 통신서비스를 제공함에 있어 중요한 요소로 등장하고 있는 가격에 대하여 가격요인별로 소비자들의 의사결정에 얼마나 많은 영향을 미치는지 분석하고자 한다. 즉, 소비자가 서비스를 선택하는데 있어서 어떤 가격요인이 가장 큰 영향을 미치고, 가격요인 수준이 어떻게 변화하느냐에 따라 소비자가 느끼는 효용의 변화 크기는 어떻게 되느냐를 분석하고자 하는 것이다.

• Industry Promotion Research
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• v.9 no.3
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• pp.147-154
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• 2024

Since the COVID-19 pandemic, art content platforms have evolved into content venues for the holistic experience of art, which is distinct from offline experiences, and possesses unique characteristics that are no longer just auxiliary means of information delivery. The purpose of this study is to explore the direction of platform development for art content in order to revitalize art experiences in the era of the Fourth Industrial Revolution by analyzing functional utility cases of art content platform services both domestically and abroad. To achieve this, factors for analyzing the functional utility of art content platforms were extracted through literature research. Then, the functions and services of domestic and foreign art content platforms were categorized into three groups, and based on the analysis factors of 'interaction', 'reliability', 'convenience', and 'diversity' extracted from the literature, the development direction of art content platforms was examined through a service and function analysis. The significance of this study is that it analyzed the overall user experience online and the development direction of art content platforms through functional utility analysis. Through this, it aims to provide implications by analyzing the various utilization possibilities of art content platforms and the perspective of users who experience art in the media environment.