1 |
J. A. Czepiel, and L. J. Rosenberg, "Consumer satisfaction: Concept and measurement", Journal of the Academy of Marketing Science, Vol. 5, No. 4, pp.403-411, 1977. DOI: http://dx.doi.org/10.1007/BF02722070
DOI
ScienceOn
|
2 |
H. B. Peter, F. B. Frederic, and, J. A. Todd, "Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement", Journal of Consumer Research, Vol. 29(March), pp.551-565, 2003.
DOI
ScienceOn
|
3 |
S. H. Kim, High-Tech Marketing, Seoul, PakYoungSa, 2004.
|
4 |
A. Dhebar, "Speeding High-Tech Producers, Meet the Balking Consumer", Sloan Management Review, Vol. 37, pp.37-54, 1996.
|
5 |
A. Eagly, and S. Chaiken, "The Psychology of Attitudes", New York, N. Y., Harcourt Brace Jovanovich, 1993.
|
6 |
R. L. Oliver, Satisfaction: A Behavior Perspective on the Consumer, McGraw-Hill, New York, 1997.
|
7 |
P. A. Labarbera, and D. Mazursky, "A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspects of The Cognitive Process", Journal of Marketing Research, Vol. 20(November), pp.393-404, 1983. DOI: http://dx.doi.org/10.2307/3151443
DOI
ScienceOn
|
8 |
D. Halstead, and T. J. Page, "The Effects of Satisfaction and Complaining Behavior on Consumer Repurchase intentions", Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, vol. 5, pp.1-11, 1992.
|
9 |
D. Gefen, and D. Straub, "A Practical Guide to Factorial Validity Using PLS-Graph: Tutorial and Annotated Example," Communications of the Association for Information Systems, Vol. 16, pp.91-10, 2005.
|
10 |
C. Fornell, and D. Larcker, "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error," Journal of Marketing Research, Vol. 18 No. 1, pp.39-50, 1981. DOI: http://dx.doi.org/10.2307/3151312
DOI
ScienceOn
|
11 |
D. Barclay, C. Higgins, and, R. Thomson, "The Partial Least Squares Approach to Causal Modeling, Personal Computer Adoption and Use as an Illustration," Technology studies, Vol. 2 No 2, pp.285-309, 1995.
|
12 |
W. W. Chin, and P. A. Todd, "On the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution", MIS Quarterly, Vol. 19, No. 2, pp.237-246, 1995. DOI: http://dx.doi.org/10.2307/249690
DOI
ScienceOn
|
13 |
KISA(Korea Internet & Security Agency), "Using State Survey of Smart Phone", Korea Internet & Security Agency, 2010
|
14 |
M. S. Suh, J. W. Ahn, E. K. Lee, and, D T. Oh, "Purchasing Avoidance of Digital Convergence Products: Focusing on the Customer's Psychological Factors and the Innovation Resistance", Journal of the Korea Contents Association, Vol. 9, No. 1, pp.270-284, 2007. DOI: http://dx.doi.org/10.5392/JKCA.2009.9.1.270
과학기술학회마을
DOI
ScienceOn
|
15 |
J. H. Na, "Three Paradoxes in the Digital Convergence Era", LG Economic Research Institute, Vol. 497, pp.24-28, 2002.
|
16 |
T. Y. Joen, "The Influence of Converging Patterns on Consumer Acceptance of Convergence Product", Konkuk University, 2007.
|
17 |
N. Negroponte, Being Digital, London: Hodder and Stoughton, 1995.
|
18 |
W. Hanson, Principles of Internet Marketing, South-Western College Publishing, Cincinnati, OH, 1999.
|
19 |
G. M. Choi, C, H. Yeon, H, K, Kim, and, B, D. Heo, "Digital Convergence in IT Converged Services", Information and Communications, pp.8-15, May, 2010.
|
20 |
D. Yoffie, Introduction: Chess and competing in the age of digital convergence - Competing in the Age of Digital Convergence, Boston: Harvard Business School Press, 1997.
|
21 |
European Commission(EU), Green paper on the convergence of the telecommunicaions, Media and information technology sectors, and the implications for regulation, Brussels, 1997.
|
22 |
A. J. Kim, The Trend and Research of Convergence according to Development Actors, The Weekly Trend of Technology, Vol. 1303, pp.17-18, July, 2007.
|
23 |
ITU, World Telecommunication Development Report 1995 - Information Infrastructures, International Telecommunications Union, Geneva, 1995.
|
24 |
J. Meyers-Levy, and A. M. Tybout, "Schema congruity as a basis for product evaluation", Journal of consumer research, 1989. DOI: http://dx.doi.org/10.1086/209192
DOI
ScienceOn
|
25 |
J. Farrell, and C. Shapiro, "Dynamic Competition with Switching Costs", Rand Journal of Economics, Vol. 19(Spring), pp.123-137, 1988. DOI: http://dx.doi.org/10.2307/2555402
DOI
ScienceOn
|
26 |
G. S. Carpenter, R. Glazer, and, K. Nakamoto, "Meaningful Brands from Meaningless Differentiation", Journal of Marketing Research, Vol 31, pp.339-350, August, 1994. DOI: http://dx.doi.org/10.2307/3152221
DOI
ScienceOn
|
27 |
D. Thompson, R. W. Hamilton, and, T. R. Roland, "Feature Fatigue: When Product Capabilities Become Too Much of A Good Thing", Marketing Science Working Paper, Vol. 5, No. 101, pp.27-47, 2005.
|
28 |
K. L. Keller, and R. Stealin, "Effects of Quality and Quantity of Information on Decision Effectiveness", Journal of Consumer Research, Vol. 14(September), pp.200-213, 1987. DOI: http://dx.doi.org/10.1086/209106
DOI
ScienceOn
|
29 |
B. Harlam, A. Krishna, D. R. Lehmann, and, C. Mela, "The Impact of Bundle Type, Price Framing and Familiarity on Evaluation of the Bundle", Journal of Business Research, Vol. 33, No. 1, pp.57-66, 1995. DOI: http://dx.doi.org/10.1016/0148-2963(94)00014-6
DOI
ScienceOn
|
30 |
M. S. Yadav, and K. B. Monroe, "How Buyers Perceive Savings in a Bundle Price : an Examination of a Bundle's Transaction Value", Journal of Marketing Research, pp.350-358, August. 1993. DOI: http://dx.doi.org/10.2307/3172886
DOI
ScienceOn
|
31 |
Y. J. Joo, and M. J. Lee, "Comparison between effects of buying factors on two consumer segments by innovative behavior for digital convergence product", Management Science and Financial Engineering, Vol.25, No. 1, pp.169-191, March, 2008.
|
32 |
Jevons, W. S., "The Theory of Political Economy", London: Macmillan, 1871.
|
33 |
H. Y. Jung and S. H. Kim, "An Empirical Study on Development of IS Evaluation Indices", Korean Management Review, Vol. 28, No. 4, pp.155-189. 2003.
|
34 |
Keller, K. L., "Conceptualizing, Measuring, Managing Customrt-Based Brand Equity", Journal of Marketing, Vol. 57, No. 1, pp.1-22, 1993. DOI: http://dx.doi.org/10.2307/1252054
DOI
ScienceOn
|
35 |
K. J. Ju, "Relationship among User Characteristic, System Characteristic, User Utility and Effectiveness of IS", Keimyung University, 2004.
|
36 |
J. S. Baek, "The study for the utility of communication channel", Korea University, 2010.
|
37 |
Holbrook, M. B. and Hurschman, E. C., "Hedonic Consumption: Emerging Concepts, Method and Propositions", Journal of Marketing, Vol. 46, pp.92-101, 1982. DOI: http://dx.doi.org/10.2307/1251707
DOI
ScienceOn
|
38 |
Baker, M. J. and Gilbert, A. C., "The Impact of Physically Attractive Models on Advertising Evaluation", Journal of Marketing Research, Vol. 14, pp.538-555 1977. DOI: http://dx.doi.org/10.2307/3151194
DOI
ScienceOn
|
39 |
Dodds, W. B., Kent, B. M., and Dhruv, G., "Effects of Price, Brand, and Store Information on Buyers Product Evaluation", Journal of Marketing Research, Vol. 28, pp.307-319, 1991. DOI: http://dx.doi.org/10.2307/3172866
DOI
ScienceOn
|
40 |
D. Tapscott, and A. Caston, Paradigm Shift, McGraw-Hill, pp.6-27, 1993.
|
41 |
H. R. Kim, S. M. Hong, and, M. K. Lee, "Consumer Evaluations of Convergence Products", Korean Marketing Association, Vol. 7, No. 1, pp.1-20, 2005.
|
42 |
D. A. Aaker, and K. L. Keller, "Consumer Evaluation of Brand Extension", Journal of Marketing, Vol. 54, No. 1, pp.27-41, 1990 DOI: http://dx.doi.org/10.2307/1252171
DOI
ScienceOn
|
43 |
P. Dancin, and D. C. Smith, "The Effect of Brand Portfolio Characteristics on Consumer Evaluations", Journal of Marketing Research, Vol 31, pp.229-242, May, 1994. DOI: http://dx.doi.org/10.2307/3152196
DOI
ScienceOn
|
44 |
A. Parasuraman, V. A. Zeithmaml, and, L. L. Berry, "Reassessment of Expectations as a Comperison Standard in Measuring Service Quality: Implication for Future Research", Journal of Marketing, Vol. 58, pp.111-124, 1994. DOI: http://dx.doi.org/10.2307/1252255
DOI
ScienceOn
|
45 |
C. W. Park, S. Milberg, and, R. Lawson, "Evaluation of brand extensions: the role of product feature similarity and brand concept consistency", Journal of consumer research, 1991. DOI: http://dx.doi.org/10.1086/209251
DOI
ScienceOn
|
46 |
D. Smith, and C. W. Park, "The Effects of Brand Extensions on Market Share and Advertising Efficiency", Journal of Marketing Research, Vol. 29(August), pp.296-313, 1992. DOI: http://dx.doi.org/10.2307/3172741
DOI
ScienceOn
|
47 |
S. M. Broniaczyk, and J. W. Alba, "The Importance of the Brand in Brand Extension", Journal of Marketing Research, Vol. 31(may), pp.214-228, 1994. DOI: http://dx.doi.org/10.2307/3152195
DOI
ScienceOn
|
48 |
J. Y. Jung, and J. R. Cho, "A study of developing Customer Satisfaction Index(CSI) used for Structural Equation Model(SEM) and applications of customers' decision - focused on the domestic automobile industry", Korean Institute of Industrial Engineers, Vol. 31, No. 3, pp.85-97, 2003.
과학기술학회마을
|
49 |
E. W. Anderson, C. Fornell, and, D. R. Lehmann, "Customer Satisfaction, Market Share, and Profitability: Finding from Sweden", Journal of Marketing, Vol. 58(July), pp.53-66, 1994. DOI: http://dx.doi.org/10.2307/1252310
DOI
ScienceOn
|
50 |
V. Bruce, P. R. Green, and, M. A. Georgeson, "Visual perception: physiology, psychology, & ecology", Psychology Press, New York, NY, 2003.
|
51 |
M. Holbrook, and R. Zirlin, "Artistic Creation, Artworks, And Esthetic Appreciation: Some Philosophical Contributions to Nonprofit Marketing," In Advances in Nonprofit Marketing, Vol 1, pp.1-54, 1985.
|