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http://dx.doi.org/10.5762/KAIS.2013.14.9.4270

A Study on the Influencing Factors of Convergence Products' Utility  

Ko, Mi-Hyun (Division of Policy Research Korea Institute of Science and Technology Information)
Kwon, Sun-Dong (Division of Management Information System, Chungbuk University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.14, no.9, 2013 , pp. 4270-4284 More about this Journal
Abstract
This study is research of actual proof on verification of the user's utility about mobile convergence products and the types of convergence categorize into four types according to their characteristics. Four types of convergence; (1)Open service via scalable internet, (2)Close service dependent on mobile phones, (3)Broadcast services such as DMB, (4)Individual products such as camera based on digital technology. The purpose of research model is to identify differences in effect value of the types of mobile convergence according to its usage level and level of quality. As the result of this study, Usage level of open service/individual products had a significant effect on the user's utility about mobile convergence products, Also Level of quality of open service had a significant effect.
Keywords
Convergence product; Convergence pattern; Convergence products' utility;
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