• Asia Marketing Journal
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• v.1 no.4
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• pp.76-104
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• 1999

본 연구에서는 서비스에 대한 평가의 모호성의 정도, 즉 서비스 모호성은 소비자 만족의 형성과정에서 만족에 영향을 미치는 선행변수들의 효과에 어떤 영향을 미칠 수 있을 것인지를 불일치 패러다임하에서 검토해보았다. 본 연구의 수행 결과 서비스 모호성이 높으면 기대나 성과는 만족에 직접효과를 가지지 못하고 불일치를 통한 간접효과를 가진 반면, 서비스 모호성이 낮으면 성과가 불일치를 통해 간접효과를 가질 뿐만 아니라 만족에 직접효과를 가지고 있음이 밝혀졌다. 불일치는 두 경우 모두에서 매개변수로서의 역할을 수행하고 있었다. 조사결과의 시사점을 이론적 측면과 전략적 측면에서 논의하고 연구의 한계 및 미래의 연구방향을 제시하였다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.05a
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• pp.761-764
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• 2012

본 연구의 목적은 기존의 미디어 패러다임을 급격히 변화시키고 있는 IPTV 서비스를 대상으로 도입 3년 시점에서의 경제적 성과를 분석하는 한편, 향후 3년간 IPTV 서비스 도입에 따른 경제적 파급효과와 비교 분석하는 것이다. 비교대상이 되는 경제적 성과는 생산유발효과, 소득유발효과, 고용 유발효과를 포함한다. 우리는 이 분석을 통하여 IPTV 서비스가 과거 3년동안 어떤 산업에 어느 정도의 영향을 미쳤으며, 향후 어떤 산업에 큰 영향을 미칠지 전망할 수 있다.

• Korean Journal of Social Welfare Studies
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• v.47 no.3
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• pp.187-221
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• 2016

This study examines determining factors of effectiveness and satisfaction of Veteran Medical Service Delivery System. Especially, the association between the relevant variables of the effectiveness of the Veteran Medical Service Delivery System and the variables of the satisfaction from the perspective of beneficiaries was studied. Multi-level analysis was utilized to separate results of the evaluation of effectiveness in organizational-level and the evaluation of satisfaction in individual-level. This study tests key posited hypothesis by using survey data collected from 5 medical center of country(Seoul, Busan, Daejeon, Daegu, Gwangju). In terms of the result of the hypothesis testing on the effectiveness variable, integrity(${\beta}=.156$), accountability(${\beta}=.376$, financial sufficiency(${\beta}=.109$), and adequacy (${\beta}=.367$) are the determinants among various factors in evaluating veteran medical service delivery system, statistically reflecting the perception of directors of the veteran medical service delivery facilities on effectiveness. In other word, professionalism variable(${\beta}=0.99$) and effectiveness variable(${\beta}=-1.09$) are statistically reflecting the perception of directors of the beneficiaries satisfaction with employee. The findings suggests that the theoretical and practical implications will improve Effectiveness and Satisfaction of Veteran Medical Service Delivery System.

• Journal of Service Research and Studies
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• v.7 no.4
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• pp.127-137
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• 2017

The first goal of this study is to confirm validity and reliability of service innovation and performance concepts in Chinese service industry and to verify positive relationship between the two concepts empirically. Furthermore, as the second goal of this study, we tried to check if Time Based Strategies and dFlexibility Based Strategies have positive moderate effect on the relationship. Based on the results of survey on 181 Chinese service companies, we verified that service innovation and performance are valid concepts and that the former has positive effect on the latter and, additionally, differentiation strategy, not cost leadership, showed positive moderate effect on that relationship.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.123-135
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• 2020

This study examined how the quality of Netflix service affects user satisfaction and continuance intention. This study classified the quality of Netflix service as content diversity, rate system appropriateness, recommendation system, N-screen service, binge viewing, and service quality, and examined the effect of each dimension on user satisfaction and continuous intention. We conduced an online survey on 202 Netflix users and analyzed the data with the SEM. Results are as follows. First, content diversity, recommendation system, binge-viewing and service quality are positively associated with user satisfaction. Second, the N-Screen service has neither direct nor indirect effects on continuance intention. However, rate system has a direct effect on continuance intention. On the other hand, content diversity, recommendation systems, binge-viewing, and quality of service affect continuance intention positively through user satisfaction. Finally, it is shown that user satisfaction and continuance intention have a significant static correlation as predicted.

• Korean Journal of Social Welfare
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• v.54
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• pp.273-294
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• 2003

The outcome of study has shown that team approach in case management in the community welfare center has shown a fair amount of effectiveness in increasing the quality of life for the elderly. 30 elderly people who had complex difficulties in life were selected and given case management for a 6 month period. The student volunteers supervised by a case manager visited the clients once a week and arranged a series of community resources following assessment of the clients' needs. A group of professionals active in the community was invited for supervision. Compared to the clients in the comparison group, those clients who case management showed the increase in the quality of life and life satisfaction scale. The results of the study suggest that face-to-face service for the elderly is one important factor for successful case management intervention. Also, a team approach in case management utilizing professionals and volunteers can be useful for the case manager in the community welfare center who is overwhelmed with too many case loads.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.11a
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• pp.970-973
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• 2008

본 논문은 대체 서비스 디스커버리를 위한 효과 기반 명세 모델과 매칭 방식을 제안한다. 효과기반이라 함은 시맨틱 웹의 IOPE 모델에서 효과(effect)를 재 정의 하여 서비스 및 디바이스를 명세하는데 사용한다는 말이다. 여기서 효과는 인간이 인지할 수 있는 오감을 사용하며, 오감의 인지는 센서를 통하여 한다. 오감을 이용하여 서비스를 탐색 함으로써, 우리는 서비스의 가용성을 높일 수 있다. 매칭은 서비스를 세 가지의 타입으로 나눈 후 각 타입에 해당하는 항목별로 유사도를 계산하고 각 항목들의 합으로 최종 유사도를 도출해 낸다. 본 연구에서 제안한 효과 기반 서비스 디스커버리는 기존의 시맨틱 서비스 디스커버리보다 서비스의 가용성을 높여 줄 것으로 기대한다.

• Journal of Service Research and Studies
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• v.7 no.2
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• pp.43-51
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• 2017

The first goal of this study is to confirm validity and reliability of service innovation and service performance concepts in Chinese service industry and to verify positive relationship between the two concepts empirically. Furthermore, as the second goal of this study, we tried to check if cost leadership strategy and differentiation strategy have positive moderate effect on the relationship. Based on the results of survey on 203 Chinese service companies, we verified that service innovation and service performance are valid concepts and that the former has positive effect on the latter and, additionally, differentiation strategy, not cost leadership, showed positive moderate effect on that relationship.

• Korean Journal of Social Welfare
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• v.67 no.3
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• pp.253-280
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• 2015

This study reconsiders the concept of publicness by raising a question about the problems which the recent marketization of social services in South Korea. The existing perspective on publicness, however, is insufficient to account for the entire Long-term care market because only public organizations have publicness. Accordingly, this study presents 'integrated publicness', particularly 'dimensional publicness' and 'normative publicness'. A disproportional stratified sampling procedure was used to consider ownership. A merged dataset combining surveys from 248 Long-term Care facilities and on-line resources was used and analyzed by multiple regression, negative binomial regression and multiple imputation analysis. The analysis results suggest as follows. First, ownership publicness appeared more effective in the overall. Second, the regulations on the government funding did not show effective, and the regulation on evaluation system showed the effect. Third, professionalization of normative publicness showed a negative effect on service structure and showed a positive effect on service process. Lastly, user of free services whose public accountability was identified to be effective on service structure and outcome. These findings suggest that not only existing ownership but also dimensional publicness and normative publicness showed an effect on service quality. In this respect, this is important as the performance produced by empirical models of integrated publicness, in this situation that the outcome of marketization is insignificant.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.01a
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• pp.169-172
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• 2014

본 연구에서는 사회서비스 이용자를 대상으로 사회서비스의 재구매의도 수준을 분석하고, 사회서비스의 만족요인과 효과성이 재구매의도에 얼마나 영향을 미치는지를 규명하고자 한다. 분석결과 사회서비스 재구매의도 수준은 평균 3.62(5점만점)으로 비교적 높게 나타났다. 사회서비스 재구매의도에 서비스만족도 요인중 본인부담액(B=.2111, p<.001), 서비스접근성(B=.144, p<.005)과 서비스효과요인중 일상생활 적응성(B=.164, p<.005)은 유의미한 영향을 나타냈다.