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http://dx.doi.org/10.18807/jsrs.2017.7.2.043

Moderate Effect of Cost Leadership and Differentiation Strategies on Relationship betweeen Service Innovation and Service Performance  

Kim, Yeonggil (Department of Global Trade and Management, Shinhan University)
Park, Jeong Soo (College of Business Administration, Inha University)
Kim, Youn Sung (College of Business Administration, Inha University)
Publication Information
Journal of Service Research and Studies / v.7, no.2, 2017 , pp. 43-51 More about this Journal
Abstract
The first goal of this study is to confirm validity and reliability of service innovation and service performance concepts in Chinese service industry and to verify positive relationship between the two concepts empirically. Furthermore, as the second goal of this study, we tried to check if cost leadership strategy and differentiation strategy have positive moderate effect on the relationship. Based on the results of survey on 203 Chinese service companies, we verified that service innovation and service performance are valid concepts and that the former has positive effect on the latter and, additionally, differentiation strategy, not cost leadership, showed positive moderate effect on that relationship.
Keywords
service innovation; cost leadership strategy; differentiation strategy; moderate regression; service performance;
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