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http://dx.doi.org/10.18807/jsrs.2017.7.4.127

Moderate Effect of Time Based Strategies and Flexibility Based Strategies on Relationship betweeen Service Innovation and Performance  

Jang, Yong-Woon (Department of Global Trade and Management, Shinhan University)
Publication Information
Journal of Service Research and Studies / v.7, no.4, 2017 , pp. 127-137 More about this Journal
Abstract
The first goal of this study is to confirm validity and reliability of service innovation and performance concepts in Chinese service industry and to verify positive relationship between the two concepts empirically. Furthermore, as the second goal of this study, we tried to check if Time Based Strategies and dFlexibility Based Strategies have positive moderate effect on the relationship. Based on the results of survey on 181 Chinese service companies, we verified that service innovation and performance are valid concepts and that the former has positive effect on the latter and, additionally, differentiation strategy, not cost leadership, showed positive moderate effect on that relationship.
Keywords
service innovation; time based strategy; flexibility based strategy; moderate regression; regulation effect;
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