• Proceedings of the Korea Multimedia Society Conference
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• 2012.05a
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• pp.221-223
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• 2012

최근, 참여, 공유, 개방의 키워드를 가지고 웹 2.0 시대가 열렸다. 이러한 웹 2.0 시대의 키워드가 익숙해지기도 전에, 우리는 소통, 융합, 개인화라는 키워드를 지닌, 웹 3.0 시대를 맞이하게 되었다. 새로운 개념과 용어들은 이미 우리에게 혁명적 수준으로 주어질 뿐만 아니라, 이 시대를 살아가기 위한 기본 양식으로 자리매김하게 되었다. 본 논문에서는 최근 소셜 네트워크 서비스(SNS)의 대표주자인 트위터 영향력 모델과 소통을 중요시하는 스타벅스 네트워크 영향력 모델을 소개하고, 이와 대비되는 새로운 영향력 표현 모델을 제안하고자 한다.

• Proceedings of the Korean Society for Information Management Conference
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• 2011.08a
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• pp.43-51
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• 2011

사회 전반에 걸쳐 소셜네트워크서비스의 영향력이 높아짐에 따라 국내 대학도서관에서도 소셜네트워크서비스의 도입을 통해 이용자와 소통하려는 노력을 하고 있다. 이에 본 연구에서는 국내 대학도서관의 소셜네트워크서비스의 현황을 파악하고 소셜네트워크서비스의 이용률이 높은 도서관과 낮은 대학도서관을 선정하여 이용 및 비이용 요인을 도출하는 것을 통해 활성화 방안을 제시하였다.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.11
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• pp.717-725
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• 2017

The purposes of this study are to find the difference in information literacy among the elderly home care service users and to identify the impact of information literacy on service quality and satisfaction among service users. To achieve the goals, this study used 466 responses from the elderly home care service recipients in Jeollabukdo providence, and conducted t-tests, ANOVA and a series of regression analyses. The results showed that there were significant differences in information literacy by gender, household type, residence area, education level and subjective health status among service users. The study also found that service users information literacy had a significant impact on service quality and satisfaction, and it confirms the importance of customized service. This study suggests that information literacy inequality exists among the elderly home care service users, therefore, the way to improve information delivery strategy should be developed for the information-poor elderly.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.389-397
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• 2014

Studies on switching intention have been one of the most interesting topics. In this paper we investigate empirically the factors influencing the mobile communication service switching intention. Our research model includes the relationship between 'switching intention' and 'habit', 'alternative attractiveness', 'present service satisfaction'. In addition, we try to find the effects that 'habit' and 'alternative attractiveness' give to 'switching intention' through 'present service satisfaction'. Finally, the moderating effects of 'handset subsidy' are examined. We analyze the model by Multiple Group Structural Equation Model. This proves that 'habit', 'present service satisfaction', and 'alternative attractiveness' give direct effects to 'switching intention'. And 'habit' and 'alternative attractiveness' give the indirect effects to 'switching intention' through 'present service satisfaction'. In addition, 'handset subsidy' has the moderating effects between 'switching intention' and 'habit'.

• Journal of Service Research and Studies
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• v.7 no.4
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• pp.127-137
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• 2017

The first goal of this study is to confirm validity and reliability of service innovation and performance concepts in Chinese service industry and to verify positive relationship between the two concepts empirically. Furthermore, as the second goal of this study, we tried to check if Time Based Strategies and dFlexibility Based Strategies have positive moderate effect on the relationship. Based on the results of survey on 181 Chinese service companies, we verified that service innovation and performance are valid concepts and that the former has positive effect on the latter and, additionally, differentiation strategy, not cost leadership, showed positive moderate effect on that relationship.

• Journal of the Korean Society for information Management
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• v.32 no.4
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• pp.29-53
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• 2015

This study aims to measure the service quality of children's libraries using LibQUAL+ and to analyze the effect of service quality on users' satisfaction. To do that, a survey was conducted with 210 users in three children's libraries located in J city. In three service quality dimensions - 'Affect of Service', 'Information Control', and 'Library as Place' - the users' perceived service level was less than the minimum service level, which implies that the current services should be improved immediately. It was also found that 'Affect of Service' and 'Library as Place' influenced the users' satisfaction. Based on the statistical results and the content analysis of the users' comments about the library services, this study suggests recommendations for improving library services in the children's libraries.

• Korean Journal of Social Welfare Studies
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• v.41 no.4
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• pp.135-160
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• 2010

This study was designed to analyze, by using a hierarchical logistic regression analysis method, how difficulties in business start-ups and personal characteristics independently determine the utilization of micro-enterprise support services. The services were categorized into eight areas: capital, technical service, psychological service, item feasibility and business plan, site selection and interior service, marketing, finance and accounting, employment service. This study found that difficulties in business start-ups were a significant factor in six areas. Personal characteristics were a significant factor in four areas, when difficulties in start-ups were controlled. Among the personal characteristics, higher possibility of service utilization was anticipated in people with start-ups experience than people without experience, and in women than men. This results point out that service strategies should be targeted for people with difficulties in order to improve the accessibility of micro-enterprises support services. The results also indicate that the strategies should be considered for people with no start-ups experience, low academic ability, and female entrepreneurs who are vulnerable.

• Journal of Digital Contents Society
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• v.15 no.2
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• pp.181-189
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• 2014

In this paper, using the demographic information of each member of a family, we figured out which member of a family has more influence on channel selection. We conducted an experiment which subdivide each breadwinners' income into 7 phases, and analysis the influence when they watch TV. The breadwinners' influence on TV channel selection is increased as breadwinners' income is getting higher. In the case of spouses, they have consistent influence on TV channel selection without reference to their breadwinners' income. We conducted another experiment which subdivide the youngest person's age in each family into 4 phases to watch the influence on TV channel selection. As the youngest person grows, they have more influence. With the experiments conducted in this paper, we could draw an interesting result, and this result is expected to provide good services such as content recommendation by considering the context of each family.

• Journal of Digital Convergence
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• v.10 no.6
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• pp.321-329
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• 2012

The purpose of this study is to analyze the factors that satisfy health services of cancer patients in university hospitals. 420 cancer patients who had visited hospitals in the capital and regional area were selected for this study. The data was collected through questionnaire survey along with a face-to-face interview from March. 21 to March. 30, 2011. This major findings of this research are as follows. First, satisfaction of cancer patients regarding health services is determined by the quality, kindness and detailed explanation of medical team. Second, health services satisfaction of cancer patients is strongly related to good convenience facilities and up-to-date medical equipments. Third, satisfaction of cancer patients regarding health services was statistically proved to have no significant relation to easy accessibility of hospital. Therefore, it is very important for university hospitals to improve quality of medical staff such as ability, kindness and detailed explanation of doctor, offer good convenience facilities and the most advanced equipments. It is expected that the outcomes of this study will contribute to the satisfaction improvement for cancer patients in university hospitals.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.506-514
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• 2020

The purpose of this paper is to examine the factors influencing usage intentions of Social Network Services (SNS) in MICE (Meeting, Incentive travel, Convention, and Exhibit and Event) and moderating effects of gender. This model tests various theoretical research hypotheses relating to MICE industry, SNS characteristics, and Technology Acceptance Model (TAM). The target population of this study is SNS users with MICE participation experience. The results of hypothesis testing are as follows. First, information provision, convenience, service quality and SNS usage experience positively influence attitudes toward SNS. Second, attitude positively influences usage intention of SNS. Finally, information provision and service quality to attitudes toward SNS for males are significantly large than those for females. Convenience and SNS usage experience to attitudes toward SNS for females are significantly large than those for males. And attitude to usage intention toward SNS for males are significantly large than those for females. The results of this study will provide various implications to improve usage intentions of SNS in MICE industry.