• The Journal of the Korea Contents Association
• /
• v.22 no.7
• /
• pp.562-582
• /
• 2022

Although personal media have become a giant industry, there is a lack of understanding of personal media creators. Therefore, this study aims to clarify factors influencing personal media creators' choice of platform. According to the analysis, there is a significant difference between the factors considered by YouTube, AfreecaTV, and Twitch creators. Moreover, the moderating effect of creators' main genre and broadcasting type were also found to be partially significant. It was found that both creators who share the motive of vividness and communication as their main genre and creators who focus on recording and broadcasting with career development motivation prefer YouTube.

• Journal of the Korean Society of Food Culture
• /
• v.37 no.5
• /
• pp.429-437
• /
• 2022

This study evaluated the quality of school milk programs and analyzed the relative importance of school milk program selection attributes using conjoint analysis. The survey was conducted on students from middle and high schools in metropolitan cities that provide school milk programs. Responses were received from 414 students and the data was subjected to frequency analysis, t-test, and conjoint analysis using the SPSS Statistics Package. While evaluating white milk in the school milk program, middle school students rated 'packaging condition' (4.23) the highest, high school students rated 'nutrition' (4.64) the highest, and their evaluation of all the quality attributes was significantly different from that of middle school students (p<0.001). Overall satisfaction scores too, showed a significant difference between high school (4.46) and middle school students (4.01) (p<0.001). Processed milk & dairy products had the highest satisfaction score in the attribute of 'serving time' (4.57). The relative importance of the choice attributes of the school milk program was in the order of 'number per item' (62.260%), 'temperature' (25.708%), and 'serving method' (12.032%) for all students. The school milk program most preferred by all students and middle school students was to provide milk at a refrigerated temperature, select white milk three times a week, processed milk, fermented milk, and cheese twice a week, and provide it at the desired time.

• Asia-Pacific Journal of Business
• /
• v.13 no.3
• /
• pp.433-448
• /
• 2022

Purpose - The purpose of this study is to empirically analyze users' continuous use intentions using the characteristics of live commerce in China. Design/methodology/approach - Social presence, influence of information source (Wang Hong), convenience, marketability, reliability, personal innovativeness, and social influence were selected as elements that affect the perceived value of users, and an assumption that perceived value would affect continuous use intention was set. 515 samples were obtained from Chinese consumers through a Chinese online questionaire survey. IBM SPSS 26 and AMOS was used for statistical testing. Findings - First, social presence, Wang Hong, convenience, marketability, and reliability, which are the quality characteristics of live commerce services, affect the perceived value of users and user's continuous use intention. Second, the perceived value of users plays a mediating role between the quality characteristics of live commerce service and the continuous use intention. Third, personal innovativeness plays a moderating role in the effect of live commerce service quality on the perceived value of e-commerce users. Fourth, among the relative effects of the service quality characteristic variables, the relative effect of reliability is the greatest followed by that of convenience, marketability, and Wang Hong, in order of precedence, and the effect of social presence is the smallest. Research implications or Originality - South Korean government's plan to support for advancing into live commerce in China were presented as strategic implications for exporting South Korean products to China through online services including live commerce.

• The Journal of the Korea Contents Association
• /
• v.21 no.11
• /
• pp.1-10
• /
• 2021

This study analyzes the use and meaning of consumer personality implication words in the review text of the Used Transaction Application . From of May 2021, the data were collected for the past six months by our Web crawler in Seoul and Gyeonggi Province, and a total of 1368 cases were collected first by random sampling, and finally 570 cases were preprocessed. The results are as follows. First, 48.2% of review texts were related to the personality of consumers even though it was a commercial platform of products. Second, the review text is mainly positive, which formed a text network structure based on the keyword 'gratitude'. Third, the review text, which implies consumer character, was divided into two groups: 'extrovert personality' and 'introvert personality' of consumers. And the individuality of the two groups worked together on the platform. In conclusion, we would like to suggest that consumer personality plays an important role in the platform transaction process, that consumer personality will play a role in the services of the platform in the future, and that consumer personality should be studied from various perspectives.

• Journal of the Korea Society of Computer and Information
• /
• v.28 no.2
• /
• pp.131-142
• /
• 2023

In this paper, we propose a new station selection algorithm to solve the illegal parking problem of shared electric scooters and improve the service quality. Recently, as a solution to the urban transportation problem, shared electric scooters are attracting attention as the first and last mile means between public transportation and final destinations. As a result, the shared electric scooter market grew rapidly, problems caused by electric scooters are becoming serious. Therefore, in this study, text data are collected to understand the nature of the problem, and the problems related to shared scooters are viewed from the perspective of pedestrians and users in 'LDA Topic Modeling', and a station extension algorithm is based on this. Some parking lots have already been installed, but the existing parking lot location is different from the actual area of tow. Therefore, in this study, we propose an algorithm that can install stations at high actual tow density using mixed clustering technology using K-means after primary clustering by DBSCAN, reflecting the 'current state of electric scooter tow in Seoul'.

• Journal of the Korea Society of Computer and Information
• /
• v.27 no.9
• /
• pp.59-68
• /
• 2022

A recommender system covers users, searches the items or services which users will like, and let users purchase them. Because recommendations from a recommender system are predictions of users' preferences for the items which they do not purchase yet, it is rarely possible to be drawn a perfect answer. An evaluation has been conducted to determine whether a prediction is right or not. However, it can be lower user's satisfaction if a recommender system focuses on only the preferences, that is caused by a 'filter bubble effect'. The filter bubble effect is an algorithmic bias that skews or limits the information an individual user sees on the recommended list. It is the reason why multiple metrics are required to evaluate recommender systems, and a diversity metrics is mainly used for it. In this paper, we compare three different methods for enhancing diversity for personalized recommendation - bin packing, weighted random choice, greedy re-ranking - with a practical e-commerce data acquired from a fashion shopping mall. Besides, we present the difference between experimental results and F1 scores.

• Journal of Korea Society of Industrial Information Systems
• /
• v.27 no.4
• /
• pp.127-136
• /
• 2022

As technological development continues, platforms with more diverse structures are emerging. Existing research predicts that a new structure based on technology and innovation will affect the two-sided market. This study evaluated the decentralized identifier (DID) platform, a new platform based on blockchain technology, of the importance of this platform from the perspective of the two-sided market. Using the Analytic Network Process, IT, platform, and blockchain experts conducted a dual comparison survey. Data with a consistency ratio value of 0.1 or less were selected and analyzed for 12 data. The research results showed the importance of service quality, policy support, openness, and uncertainty. This study is expected to be used to support the development of strategic decision-making for blockchain and DID platform-based business companies.

• Journal of Broadcast Engineering
• /
• v.28 no.2
• /
• pp.185-193
• /
• 2023

As many different over-the-top (OTT) services become ubiquitous, demands for high-quality content are increasing. However, high dynamic range (HDR) contents, which can provide more realistic scenes, are still insufficient. In this regard, we propose a new HDR video reconstruction technique using multi-exposure low dynamic range (LDR) videos. First, we align a reference and its neighboring frames to compensate for motions between them. In the alignment stage, we perform content-based alignment to improve accuracy, and we also present a high-resolution (HR) module to enhance details. Then, we merge the aligned features to generate a final HDR frame. Experimental results demonstrate that our method outperforms existing methods.

• Korean Journal of Organic Agriculture
• /
• v.31 no.2
• /
• pp.135-155
• /
• 2023

The purpose of this study is to investigate the relationship between the service quality of WPL (Work Place Learning) and the revisit intention through customer satisfaction, targeting users who use the WPL. Data to achieve the purpose of this study were conducted for trainees who had received on-the-job training at 4 selected WPL in Jeollabuk-do. Out of the 210 copies of questionnaires, 170 were picked up, and all of them were used for analysis. As a result of the analysis, First, as a result of analyzing the relationship between service quality and customer satisfaction in WPL, it was discovered that among the service quality components, Responsiveness, Assurance, and Empathy had a substantial influence on customer satisfaction, while Tangibles and Reliability of service quality did not appear to have any significant effect. Second, it was discovered that customer contentment had a considerable influence on revisit intention after evaluating the link between customer satisfaction and revisit intention. It can be shown that the higher the level of client happiness, the greater the likelihood of returning. Third, as a result of analyzing the relationship between service quality and revisit intention of WPL, among service quality factors, Reliability, Responsiveness, and Empathy were found to have a significant effect on revisit intention. As a result of verifying the mediating effect of service quality at WPL on revisit intention through customer satisfaction, responsiveness, assurance, and empathy of service quality were found to be significant in their relationship with revisit intention.

• Land and Housing Review
• /
• v.14 no.2
• /
• pp.97-107
• /
• 2023

This study examined how to better provide quality temporary housing for people in the event of natural and social disasters. Design for Manufacture and Assembly (DfMA) is suitable for creating an efficient planning model for the mass production and transport of a modular house. The proposed DfMA model has the following three characteristics. First is the division of the modular house into service modules and functional modules and to create diversity by developing standard parts and multi-functional parts. Second is a flexible layout suitable for various site conditions. Such flexible layouts would allow identical homes to be mass produced and deployed to a variety of locations, both nationally and internationally. Third is to simplify and minimize the automation process with dry construction to increase production efficiency. Application of this DfMA design method can lead to reduced construction time and cost and improve housing quality.