Browse > Article
http://dx.doi.org/10.9723/jksiis.2022.27.4.127

Consideration factors in implementing blockchain technology-based DID platform using ANP methodology - From a two-sided market perspective -  

Choi, Seungho (연세대학교 일반대학원 기술경영학협동과정)
Youn, Daemyung (연세대학교 일반대학원 기술경영학협동과정)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.27, no.4, 2022 , pp. 127-136 More about this Journal
Abstract
As technological development continues, platforms with more diverse structures are emerging. Existing research predicts that a new structure based on technology and innovation will affect the two-sided market. This study evaluated the decentralized identifier (DID) platform, a new platform based on blockchain technology, of the importance of this platform from the perspective of the two-sided market. Using the Analytic Network Process, IT, platform, and blockchain experts conducted a dual comparison survey. Data with a consistency ratio value of 0.1 or less were selected and analyzed for 12 data. The research results showed the importance of service quality, policy support, openness, and uncertainty. This study is expected to be used to support the development of strategic decision-making for blockchain and DID platform-based business companies.
Keywords
Platform; Blockchain; Decentralized Identifier(DID); Analytic Network Process(ANP);
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
1 Bae, S. H. and Kim, S. H. (2016). What makes Passenger on the Platform? The Influence of Platform Service Quality Factors on Customers' Retention in Network. Korean Management Review, 45(4), 1243-1278.   DOI
2 Cao, S., Cong, L. W. and Yang, B. (2019). Financial reporting and blockchains: Audit pricing, misstatements, and regulation. Misstatements, and Regulation, http://dx.doi.org/10.2139/ssrn.3248002.   DOI
3 Ahn, K. M. and Kwon S. J. (2019). The Effect of IT Based Dynamic Capability on Organizational Agility of SMEs in Korea: Focusing on The Moderating Role of Uncertainty. Science & Technology Policy, 2(2), 139-170.
4 Chen, W., He, K. and Wang, L. (2021). Blockchain Technology, Macroeconomic Uncertainty And Investment Efficiency. International Journal of Emerging Markets, https://doi.org/10.1108/IJOEM-10-2020-1250.   DOI
5 Hong, J. Yi. and Shin, K. C. (2012). Developing the assessment model for technology selection: Based on the BSC and ANP. J ournal of the Korea Industrial Information Systems Research, 17(6), 83-93. https://doi.org/10.9723/JKSIIS.2012.17.6.083   DOI
6 Jaworski, B. J. and Kohli, A. K. (1993). Market Orientation: Antecedents and Consequences. J ournal of Marketing, 57(3), 53-70.   DOI
7 Jo, J. H., Yoo, S. B., Yoo, S. M. and Son, A. S. (2020). Contract Platform in a Blockchain-based Decentralized Identity Environment. J ournal of Korean Institute of Information Technology, 18(12),131-139.
8 Kwak, K. H. (2020). A Study on the Factors Affecting Usage Intention of Block Chain Based P2P(Peer to Peer) Lending Financial Platform, Ph. D. Thesis, Graduate School of Soongsil University, Seoul, Korea.
9 Jung, D., Kim, B. C., Park, M. and Straub, D. W. (2019). Innovation and policy support for two-sided market platforms: can government policy makers and executives optimize both societal value and profits?. Information Systems Research, 30(3), 1037-1050.   DOI
10 Kim, Y. H. (2019). A Study on The Application of Digital Identification Using Blockchain, Graduate School, Kookmin University, Seoul, Korea.
11 Lee, J. Y. (2017). Blockchain technology trends and implications. Trends and issues, (34), 1-21.
12 Pavlou, P. A. and El Sawy, O. A. (2006). From IT leveraging competence to competitive advantage in turbulent environments: The case of new product development. Information Systems Research, 17(3), 198-227.   DOI
13 Rochet, J. C. and Tirole, J. (2003). Platform Competition In Two-Sided Markets. Journal of The European Economic Association, 1(4), 990-1029.   DOI
14 Rysman, M. (2004). Competition Between Networks: A Study of the Market for Yellow Pages. The Review of Economic Studies, 71(2), 483-512.   DOI
15 Rysman, M. (2009). The Economics of Two-Sided Markets. J ournal of Economic Perspectives, 23(3), 125-43.   DOI
16 Wilbur, K. C. (2008). A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. Marketing Science, 27(3), 356-378.   DOI
17 Lee, Y. B., Seo, H. S. and Yun, D. K. (2005). Design the Customer-oriented Marketing Decision Model using ANP (Analytic Network Process). J ournal of the Korean society for Quality Management, 33(2), 32-39.
18 Youn, D. M. (2020). Priority Factors to Consider when Developing a Block-chain Platform in the Smart Healthcare , Graduate School Yonsei University, Seoul, Korea.
19 Cole, R., Stevenson, M. and Aitken, J. (2019). Blockchain technology: implications for operations and supply chain management. Supply Chain Management: An International Journal, https://doi.org/10.1108/SCM-09-2018-0309.   DOI
20 Jeong, S. K., Bahk, S. H., Lee, B. Y. and Lee, K. H. (2016). Deriving Priorities of the Alternatives for Activation of Prefabricated Wooden Building Manufacturing Using Analytic Network Process (ANP) - Concentrated on Development of Products and Improvement of Product Environment -. Journal of the Regional Association of Architectural Institute of Korea, 18(5), 99-106.
21 Rochet, J. C. and Tirole, J. (2006). Two?Sided Markets: A Progress Report. The Rand J ournal of Economics, 37(3), 645-667.   DOI
22 Jung, S. H. (2016). Legal Issues for the Introduction of Distributed Ledger Based on Blockchain Technology - Focused on the Financial Industry - Korea Financial Law Association, 13(2),107-138.   DOI
23 Lee, D. H. (2021). Analysis of important decision factor for online platform use: an Analytical Hierarchy Process approach. Journal of the Korea Industrial Information Systems Research, 26(6), 81-96.   DOI
24 Lee, J. Y. (2019). Industrial Application Status and Development Direction Of Blockchain. Weekly ICT Trends, Institute of Information & Communications Technology Planning & Evaluation (IITP), 1896, 14-27
25 Ryu, G. J., Baek, B. H. and Kwon, H. I. (2019). Evaluation of Key Elements and Priorities of Initial Coin offering (ICO) for Integrating Blockchain Technology and Digital Content. The Journal of the Korea Contents Association, 19(8), 194-204.   DOI