• Title/Summary/Keyword: 서비스광고

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Technical Trends of Multivision Service (멀티비전 서비스 기술 동향)

  • Kim, K.Y.;Yoon, J.W.;Lyu, W.
    • Electronics and Telecommunications Trends
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    • v.27 no.5
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    • pp.126-133
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    • 2012
  • 멀티비전이라 함은 하나의 영상을 확대시키거나 축소할 수 있고 이것을 다수대의 영상표시기기 등 영상출력수단을 연결 디스플레이하는 시스템을 말한다. 이와 같은 멀티비전 시스템은 최근 각광받는 디지털 사이니지용 스크린을 이용한 광고, 전시 홍보에 널리 사용되며 N-스크린 서비스와 같이 다양한 스크린 단말에서의 연동 서비스로서 활용될 수 있다. 본고에서는 디지털 사이니지의 멀티비전 서비스나 감시 보안용 멀티비전으로 사용되는 서비스 시스템에 대해 유형별로 조사해보고 장 단점을 비교해 보고 이와 같은 멀티비전을 활용하는 국내외 서비스 동향에 대해 살펴본 뒤 보다 개선된 멀티비전 시스템의 나아갈 방향을 제시하고자 한다.

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Targeting Data Service for Web-Based Media Contents (웹 기반 미디어 콘텐츠를 위한 맞춤형 데이터 서비스)

  • Park, Sung-Joo;Chung, Kwang-Sue
    • Journal of KIISE:Computing Practices and Letters
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    • v.16 no.12
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    • pp.1154-1164
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    • 2010
  • As an useful application in broadcasting services, the targeting service has been mainly studied to improve the service satisfaction and user usage in various media service environments based on user profile, preferences, and usage history. Targeting service is expanding its domain from broadcasting contents to interstitial contents and from fixed TV devices to mobile devices. Service data also include advertisement data, coupon, and information about media contents as well as simple broadcasting data. In this paper, the targeting data service is designed and implemented on articles, advertisement and broadcasting information on the basis of the user information. To adapt this to web-based media contents, information on user profile, preferences, and usage history is newly defined on the basis of the user metadata developed in TV-Anytime Forum and the user information defined in OpenSocial. The targeting data service is implemented to generate user preferences information and usage history pattern based on the similarity among user preference, contents information, and usage history. Based on performance evaluation, we prove that the proposed targeting data service is effectively applicable to web-based media contents as well as broadcasting service.

Xibo4u: Digital Signage for Personalized Advertisement (Xibo4u: 개인맞춤형 광고를 지원하는 디지털 사이니지)

  • Lee, Wookun;Kim, Nam-il;Yoon, Eunmin;Jin, Jae-Hwan;Lee, Myung-Joon
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.6
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    • pp.1359-1367
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    • 2015
  • Digital Signage is a service which displays a variety of information or advertizement on digital display connected with communication network in commercial or public places. In this paper, We present a digital signage software solution named Xibo4u providing personalized advertisement. Xibo4u is composed of a server managing category and contents of advertisement, digital displays showing advertisement based on the categories specific to customers, and a smartphone application which enables customers to designate their favorite categories of advertisement. Xibo4u is developed by extending the Xibo open source software.

Performance Analysis of User Clustering Algorithms against User Density and Maximum Number of Relays for D2D Advertisement Dissemination (최대 전송횟수 제한 및 사용자 밀집도 변화에 따른 사용자 클러스터링 알고리즘 별 D2D 광고 확산 성능 분석)

  • Han, Seho;Kim, Junseon;Lee, Howon
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.4
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    • pp.721-727
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    • 2016
  • In this paper, in order to resolve the problem of reduction for D2D (device to device) advertisement dissemination efficiency of conventional dissemination algorithms, we here propose several clustering algorithms (modified single linkage algorithm (MSL), K-means algorithm, and expectation maximization algorithm with Gaussian mixture model (EM)) based advertisement dissemination algorithms to improve advertisement dissemination efficiency in D2D communication networks. Target areas are clustered in several target groups by the proposed clustering algorithms. Then, D2D advertisements are consecutively distributed by using a routing algorithm based on the geographical distribution of the target areas and a relay selection algorithm based on the distance between D2D sender and D2D receiver. Via intensive MATLAB simulations, we analyze the performance excellency of the proposed algorithms with respect to maximum number of relay transmissions and D2D user density ratio in a target area and a non-target area.

Internet Service Paradigm Shift Driven by Emergence of Open Social Networking Service: Focusing on Facebook (개방형 소셜 네트워킹 서비스 플랫폼 출현에 따른 인터넷 서비스 시장의 패러다임 변화 : Facebook을 중심으로)

  • Yoon, Young-Seog;Choi, Mun-Kee;Kim, Sang-Kwon;Lee, Hyun-Jin;Cho, Kee-Sung
    • Journal of Service Research and Studies
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    • v.1 no.1
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    • pp.29-48
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    • 2011
  • Recently not only industry but also academy have shown an intense interest in social networking service. However, reckless imitation will not guarantee the successful eco-system of social networking service without rich understanding of growth driver and business model. Hence, this study aims at analyzing open platform strategy and business model conducted by a representative social networking service provider in order to provide platform operator, network operator, and portal provider with meaningful implications. Advertisers may pay great attention to social networking service because it has strong ability to provide users with spontaneous motivation to manage and update their profile, and these valuable information can be utilized for providing personalized advertisement on social networking service. As a result, one side of consumers in two side market, advertisers, tend to pay more expenditure to place advertisements. In addition, the open platform adopted by social networking service providers causes pro-sumers to participate in the eco-system, and thereby the explosive quantitative growth is realized. The fact of that this open social networking service can invade other web service area via an unified platform indicates that it may expand its service scope into a wide variety of web service areas. Hence, domestic portal services providers and network providers should consider social networking service not as one of new web services but as an disruptive service platform. Corresponding to the emergence of social networking service, especially if their business area is related to display advertising market, they should seek a way to provide social networking service access users's newly updated information and develop innovative media technologies to enter context awareness ads market.

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Adaptive Advertisement for Resource Monitoring in Ad Hoc Pervasive Environment (애드 혹 퍼베이시브 환경에서 자원 모니터링을 위한 환경에 적응적인 광고 기법)

  • Kwak, Kyung-Man;Huerta-Canepa, Gonzalo;Lee, Dong-Man
    • Proceedings of the Korean Information Science Society Conference
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    • 2008.06d
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    • pp.449-454
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    • 2008
  • 최근의 개인 휴대 장치들의 급속한 발전에 힘입어 pervasive computing 환경은 인프라 시스템의 제약에서 벗어나 개인 장치들의 협력에 의해서 상황에 맞는 서비스를 제공 받을 수 있도록 변하고 있다. 하지만 이러한 ad hoc pervasive 환경은 기존의 스마트 스페이스에서 보다 동적인 변화가 더욱 많은 환경이기 때문에 pervasive computing을 위한 기능들 중에서도 자원 관리가 가장 중요한 역할을 해야 한다. Pervasive computing 환경에서 자원 관리는 자원 모니터링(Resource Monitoring), 자원 발견(Resource Discovery), 자원 할당(Resource Allocation), 자원 적응(Resource Adaptation)의 4가지의 주요 기능으로 구분 될 수 있고, 동적인 변화가 많은 환경에서는 무엇보다도 자원 모니터링이 가장 중요시 되어야 한다. 자원 모니터링에서 정보의 수집은 pull이나 push 방식으로 이루어질 수 있는데, pull 방식은 사용자 요구에 맞춰 요구 했을 때의 가장 최신의 정보를 모아 줄 수 있다. 따라서 이는 자원 발견에 가장 적합하지만 언제 정보 수집을 요청할지는 정보 소비자의 입장에서는 알 수 없기 때문에 push 방식이 다른 여러 기능들을 지원하기 위해서 보다 적절하다. 하지만 대부분의 push 방식은 주기적으로 자신의 정보를 광고하는 방식으로 이루어 진다. 하지만 상황 적응(adaptation)입장에서 봤을 때 특정 수준의 민첩성을 요구하기 위해서는 광고주기를 조절 해야 하고, 이때 필요 이상으로 네트워크의 사용량을 늘릴 수 있다. 뿐만 아니라 변화가 많은지 적은지 등의 각 단말의 상황은 무시된 채 모든 단말들이 동일한 주기로 정보를 광고한다. 이러한 문제점을 해결 하기 위해서 본 논문은 자원 정보 제공자의 상황을 고려한 자원 정보 광고 기법을 제안한다.

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U-AD using Mobile RFID (모바일 RFID를 이용한 U-AD)

  • Lee, Hye-Rim;Han, Sang-Hwan;Lee, Jong-Seo;Lee, Chan-Mi;Moon, Il-Young
    • Journal of Advanced Navigation Technology
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    • v.12 no.6
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    • pp.583-590
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    • 2008
  • U-AD using Mobile RFID is service of new concept. It will be able to provide a service to the user by reading Tag information which is attach in the CDs, the books and medical supply etc. with cellular phone equipped with RFID device which is available for reading RFID tags. Applies like this service and when reacting Tag with RFID Readers of the cellular phone, the advertisement contents which is not the possibility of seeing fragmentarily in the outside develops the service which is the possibility with the cellular phone of seeing at real-time with aim. U-AD using Mobile RAD detail shows product information by cell phone, user exactly knows desire product and looks forward purchasing efficiently. Also advertiser benefit from U-AD using Mobile RFID since advertises effects of product sufficiently are increased. And then it expands demand on product.

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Changes in Platform and Advertising Market in terms of the advent of 3D TV (3DTV 도입에 따른 플랫폼 시장 및 광고시장의 변화)

  • Cha, Young-Ran;Kim, Hee-Kyung
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.119-132
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    • 2012
  • This study is to consider the major policy issues related to 3DTV in terms of the platform projects, not the terminal and equipment manufacture. It reviews what problems the 3D policy in terms of the platform projects has posed so far, and discusses the issues that may appear when the 3D TV is commercialized in the broadcasting market. The major issues dealt in the study include the frequency policy of the terrestrial platform, the additional services activation of the pay platform players, the retransmission policy of terrestrial broadcasting, and the advertising market policy.