• Title/Summary/Keyword: 서비스공급요인

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Effects of Strategic Factors of Outsourcing on Marketing Performance (아웃소싱 전략요인이 마케팅 성과에 미치는 영향에 관한 연구)

  • Kim, Yong-Man;Kang, Seok-Jeong;Park, Man-Kyo
    • Journal of Global Scholars of Marketing Science
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    • v.12
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    • pp.1-27
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    • 2003
  • The purpose of this study is to verify what kind of influence do strategic factors (clarification of outsourcing goals, clarification of outsourcing scope, co-sourcing, management of supply businesses, and human resource participation) have on marketing performance factors (improvement of service quality, customer satisfaction, and improvement of employees' ability). Another purpose is to examine whether the influence of strategic factors of outsourcing on marketing performance differ depending on the outsourcing motives and the degree of human resources outsourcing. Hypothesis of influences of strategic factors of outsourcing on marketing performance is verified. The study shoes that co-sourcing has a significant influence on improvement of service quality, participation of human resources on improvement of service quality and employees' ability, and management of supply businesses on customer satisfaction and improvement of employees' ability. However, the study indicates that clarification of outsourcing goals and outsourcing scope do not affect variables in marketing performance.

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A Study on the activate transport goods by the railroad through the analysis of Users selection of factors (철도화물 이용요인 분석을 통한 철도물류 활성화 방안에 관한 연구)

  • Cho, Sam-Hyun
    • Journal of Korea Port Economic Association
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    • v.25 no.2
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    • pp.247-258
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    • 2009
  • Rail transportation system are needed to develop proper corresponds to satisfy various demands in freight transportation since there are many problems in rail transportation infrastructure and operation. This paper analyzes characteristics of rail transportation consumers and develops policy for vitality of rail transportation by survey of rail transportation consumers and AHP methodology. This paper is organized as follows. Section 1 presents the description of the objective and the methods for this study. Section 2 presents the description of the methods for analysis of characteristics of consumers of rail freight transportation. Section 3 presents the characteristics of rail transportation consumers by analysis the survey results of rail transportation consumers. Section 4 summarizes our conclusions and discusses further research topics.

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Sucurity Framework on the Information Superhighwauy (초고속정보통신기반하에서 시큐리티 프레임워크)

  • 박정현
    • Review of KIISC
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    • v.6 no.3
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    • pp.37-48
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    • 1996
  • 초고속정보통신기반이 구축되면 보다 다양한 출현이 예상되고 이에 따른 위험 및 취약요인도 증대하게 될 것이다. 따라서 보다 안전한 응용서비스 공급과 이용자 보호 및 올바른 초고속정보통신기반의 발전을 위해서는 초고속정보통신기반하에서 요구되는 종합적인 시큐리티 대책의 수립이 필요하다. 본 논문에서는 초고속정보통신기반의 시큐리티 위협요인과 필요한 시큐리티 서비스를 살펴보고 초고속정보통신기반 요구되는 시큐리티 요구사항과 시큐리티 기본원칙을 제시한 후 시큐리티 프레임워크와 시큐리티 대책 방향을 제안하였다.

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The Effects of Innovation and Relationship Factors of ASP Service on Customer Performance - Focused on the Regulatory Impact of Supplier Trust (ASP 서비스의 혁신특성과 관계특성이 고객성과에 미치는 효과 - 공급사 신뢰의 조절효과 중심으로)

  • Choi, Dong-Suong;Yi, Seon-Gyu
    • Journal of Digital Convergence
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    • v.16 no.2
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    • pp.169-178
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    • 2018
  • The purpose of this study is to analyze the effect of innovation factors and relationship factors ASP service on customer performance for small firms using ASP service and Supplier trust analyzed the regulatory impact of the innovation factors and relationships factors on customer performance. Sample data was collected using questionnaire techniques, and statistical analysis used regression analysis. As a result of analysis, it is analyzed that the relative advantage of innovation factors and the influence of other companies have a positive effect on customer performance. In the relationship factors, the degree of information sharing was analyzed as a variable that positively influenced customer performance. However, the Flexibility of participants was analyzed as a variable that did not positively affect customer performance. As a result of analyzing the regulatory role of supplier trust, supplier trust is analyzed as a variable that plays a moderating role in customer performance along with innovation factors and relationship factors. Therefore, in the case of small enterprises using ASP service, it was found that innovation factors and information sharing factors are important factor to maximize customer performance. And that the trust of ASP vendors is a very important variable for customers.

A Study on the Health Services Provision of Community Health Practitioners (보건진료원의 보건의료서비스 공급에 관한 관련요인분석)

  • 김영임
    • Journal of Korean Academy of Nursing
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    • v.18 no.2
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    • pp.153-161
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    • 1988
  • The purpose of this study was to analyze the level of the services provision of community health practitioners (CHP) and to find out the influence factors on the services provision of CHP. In this study the dependent variables were the level of community health services(CHS), maternal and child health services(MCH), family planning services(FPS), primary care services(PCS) and the ratios of preventive health services(PHS). And independent variables were predisposing, community demographic and task factors. For this analysis, atepwise regression was used. Data collected for the study on reorganization of health centers organization in 1985 was partly used. The findings of this study can be summarized as follows : First, total variance of independent variables for CHS, MCH, FPS, PCS and PHS are shown 62.5 percent, 58.3 percent, 41.8 percent, 17 percent and 61.9 percent respectively. Second, the most important variables which explain CHS, MCH, FPS, PCS and PHS was ratios of household contacted ($R^2$=0.289), marital status ($R^2$=0.177), marital status($R^2$=0.167), ratios of household contacted($R^2$=0.119) and management of preventive health services($R^2$==0.203) respectively. The independent varivbles used in this analysis presented that the explnining for the provision of preventive health service are more influenced than primary care services. In summary this analysis suggests that the level of preventive health services provision of CHP is low and the provision of primary care services compared with preventive health services are occurred independentely. In the future, the strategies for active preventive services by CHP must to be strengthened.

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Activating Public Service Delivery Platforms: A Case of Social Service e-Voucher (공공서비스 전달 플랫폼의 활성화 요건: 사회서비스 전자바우처 사례연구)

  • Eo, Gwangsu;Nam, Taewoo
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.21-29
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    • 2020
  • This study aims to explore the characteristics of platform for social service delivery and the electronic voucher system as an instrument for the delivery. The paper discusses the concept and characteristics of platform and reviews the factors by which firms migrate to platform. Social service e-vouchers are an example of a government platform that pays e-vouchers to consumers and gives them the choice of services. Then it analyzes the case of platform establishment to deliver social services. The demand on welfare services has changed with demographic structure. The change in demand requires innovation in the social service delivery system and adoption of strategies to move to the platform. Factors that enabled the social service delivery platform to build both demand and supply sides include access to employment policies, industrial connection, workforce training, and requirements for social service eligibilities.

A Study on the Success Factors of the Health Care Service Platform (건강관리서비스 플랫폼 성공요인 연구)

  • YeonKyeong Lee;Minjung Lee
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2024.01a
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    • pp.139-140
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    • 2024
  • 최근 중대재해처벌법 등 근로자의 안전 및 건강관리를 위한 인식이 확산되며, 기업들의 근로자 건강관리 솔루션으로 디지털헬스케어의 건강관리서비스 플랫폼이 주목받고 있다. 그러나 국내 디지털헬스케어 시장에서 건강관리서비스 플랫폼은 사업화 단계에서 어려움을 겪고 있다. 본 논문에서는 개인건강기록에 기반한 맞춤형 건강관리서비스 플랫폼의 성공요인의 우선순위를 도출하여 효과적인 운영을 위한 실질적 전략의 시사점을 제시하였다. AHP 방법론을 통한 플랫폼 공급자와 수요자 측면 전문가 집단 연구 결과 법/제도, 데이터 분석 및 플랫폼 설계, 시스템 보안성, 시스템 안정성순으로 나타났다, 본 연구의 우선순위 결과를 통해 건강관리서비스 플랫폼, 나아가 국내 디지털헬스케어의 활성화 및 경쟁력 제고에 기여할 수 있기를 기대한다.

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Different Perceptions of Motivational Factors between Sharing Economy Service Types (공유경제 서비스 유형별 동기요인 분석)

  • Shim, Su-Jin
    • Journal of Convergence for Information Technology
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    • v.9 no.8
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    • pp.110-122
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    • 2019
  • IT innovation, cultural revolution based on smart and social networks diversified sharing economy services. Due to the rising of business utilizing the sharing economy concept, it is important to better understand the motivational factors that drive and deterrent sharing economy services in the marketplace. Based on responses from 809 adult users, 3 drivers and 2 deterrents affecting intention to use of sharing economy services were identified. Then this study categorized sharing economy services as three types of segments based on consumer perceptions and subjectivity, and analyzed differencies of perceptions on motivational factors between groups. As a result, redistribution market group has shown meaningful different average scores on economic benefit, sustainability and social risk with other groups. Based on the empirical evidence, this study suggests several propositions for future studies and implications for sharing economy businesses on how to formulate optical strategies and manage users.

An Empirical Study on the Key Faction for Quality Management affecting the Service Performance -Primarily on the Shipping Company- (품질경영 핵심요인이 내부고객만족과 서비스성과에 미치는 영향 -해운기업을 중심으로-)

  • Ko, Lyoon;Shin, Han-Won;Lee, Sang-Pyeong
    • Journal of Korea Port Economic Association
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    • v.25 no.3
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    • pp.339-360
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    • 2009
  • In recent years, the quality and safety requirements in the shipping industries have been more stringent than the previous requirements. It is essential to effective quality management system which can cope with a change in shipping business environment and improve shipping service performance to get competitiveness in the international shipping market. This study on the focus of the Korean shipping company which provides shipping transportation service examined following issues. First, how each of the key factors of ISO 9001 quality management affects service performance, internal customer satisfaction and customer orientation. Second, how the internal customer satisfaction affects service performance and customer orientation. Third, customer orientation affects service performance.

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A Study on Critical Success Factors in GIS Business Models (GIS Business Model의 성공요인 도출에 관한 연구)

  • Hwang, Yong-Ho;Jeon, Nam-Joo;Kim, Min-Hyung;Leem, Choon-Seong
    • 한국IT서비스학회:학술대회논문집
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    • 2006.11a
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    • pp.491-497
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    • 2006
  • 최근 유비쿼터스를 비롯한 정보기술의 급격한 발전에 따라 GIS를 통하여 누구나 일상 속에서 직접 지리정보를 활용할 수 있게 되면서 공공분야 및 연관 산업분야에 큰 파급효과를 가져오고 있다. 특히, 지리정보의 유통 방식이 기존의 공급자가 제공하는 지리정보에 대해 조회 위주에서 벗어나 현장에서 실시간으로 지리정보를 가공하고 직접 갱신할 수 있는 양방향 서비스로 진화하면서, GIS는 u-City 구현에 필수적인 위치기반 공공서비스 인프라 구현을 통해 민간의 내비게이션, 텔레매틱스 등 관련분야 시장규모가 해마다 급속히 성장하고 있다. 하지만 이러한 상승세에도 불구하고 여전히 기관마다 서로 유사한 서비스를 제공하는 경우가 빈번하고, 민간의 대다수 유관업체들 역시 아직 지속적인 수익모델을 찾지 못해 단말기 제조 등 특정 분야에만 머무르고 있는 실정이다. 따라서 업종특성에 맞는 보다 구체적이고 유망한 신규 사업모델의 개발이 시급하다. 본 연구는 GIS 특성에 근거하여 사업모델 개발에 필요한 성공요인을 도출하고 그 타당성을 분석함으로서, 이를 통해 다양한 성공적인 지리정보 활용 비즈니스 모델의 구현과 평가에 기여하고자 한다.

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