• Journal of Distribution Science
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• v.10 no.6
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• pp.17-26
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• 2012

Suncheon is a city comprising a rural and urban area, where there are four types of large stores. Studies have shown that there are too many large stores serving the local population of just 300,000. However, geographically, Suncheon is located at a transportation hub that borders the cities of Gwangyang and Yeosu as well as the local counties of Boseong and Gurae. Residents of these areas can reach these shopping stores within an hour's drive. Thus, the managers of these four stores regard residents in these areas as their valued customers and endeavor to create a differentiated image among them. In this study, 13 different images were used to determine the public's opinions and feelings towards these stores and the differences were analyzed. The store images measured overall store impression, diversity of the product, the quality of products displayed at the store, accessibility, the atmosphere, service to the customers, and so on. These images are evaluated subjectively by each customer and are major factors in them deciding to revisit the stores. The 13 images are classified into five main categories and further classified into 13 sub-categories. Three kinds of factor images were extracted from the store images in the five main categories by factor analysis using SPSS Ver. 19. The first factor image was extracted from the images of convenience, atmosphere, and service in the main categories and is called a sub-service factor for the store in this study. Accessibility to the store was classified as a convenience image in the main category and was extracted as a common factor along with diversity and the price of goods. These differences are expected according to the store location, that is, the difference between stores located in a large city and those in a small local city, and depending on the nature of survey respondents. The result shows that there is a significant difference between the stores' images with regard to accessibility, the price of products, brand image, and lighting/sound image. This study has the following limitations. First, the survey sample was restricted to residents of a small local city that includes rural and urban populations. The differences between the store images regarding traffic and accessibility are factored by store location, whether they are located within a large or a small city as well as the economic situation of these cities. Second, only the customers of large-scale stores were included in the survey as respondents. Relatively large traditional markets are held every five days in local cities and there is competition between large-scale stores and traditional markets with regard to diversity and the price of goods. It could be expected that customers in large-scale stores and customers in traditional markets would hold different store images. In future studies, images of stores in large cities should be compared with the images of stores located in small local cities. In addition, customer behavior when buying goods in large-scale stores should be compared with their behavior when buying goods in traditional markets.

• Journal of Intelligence and Information Systems
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• v.23 no.1
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• pp.69-93
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• 2017

The development of ICT has leaded the diversification and changes of supplies and demands in markets. It also caused the creations of a variety of values which are differentiated from those in the existing market. Therefore, a new-type market is created, which can include multi-value chains which are from ICT-based created markets as well as the existing markets. We defined the platform as the new-type market. In the platform, the multi-value chains can be coexisted with multi-values. In true market, when a new-type value chain entered into an existing market, it is general that it can be conflicted with the existing value chain in the market. The conflicted problem among multi-value chains in a market is caused by the sharing of limited market resources like suppliers, consumers, services or products among the value chains. In other words, if there are multi-value chains in the platform, then it is possible to have conflictions, overlapping, creations or losses of values among the value chains. To solve the problem, we introduce coexistence factors to reduce the conflictions to reach market equilibrium in the platform. In the other hand, it is possible to lead the creations of differentiated values from the existing market and to augment the total market values in the platform. In the early era of ICT development, ICT was introduced for improvement of efficiency and effectiveness of the value chains in the existing market. However, according to the changed role of ICT from the supporter to the promotor of the market, ICT became to lead the variations of the value chains and creations of various values in the markets. For instance, Uber Taxi created a new value chain with ICT-based new-type service or products with new resources like new suppliers and consumers. When Uber and Traditional Taxi services are playing at the same time in Taxi service platform, it is possible to create values or make conflictions among values between the new and old value chains. In this research, like Uber and traditional taxi services, if there are conflictions among the multi-value chains, then it is necessary to minimize the conflictions in the platform for the coexistence of multi-value chains which can create the value-added values in the platform. So, it is important to predict and discuss the possible conflicted problems between new and old value chains. The confliction should be solved to reach market equilibrium with multi-value chains in the platform. That is, we discuss the possibility of the coexistence of multi-value chains in the platform which are comprised of a variety of suppliers and customers. To do this, especially we are focusing on the healthcare markets. Nowadays healthcare markets are popularized in global market as well as domestic. Therefore, there are a lot of and a variety of healthcare services like Traditional-, Tele-, or Intelligent- healthcare services and so on. It shows that there are multi-suppliers, -consumers and -services as components of each different value chain in the same platform. The platform can be shared by different values that are created or overlapped by confliction and loss of values in the value chains. In this research, as was said, we focused on the healthcare services to show if a platform can be shared by different value chains like traditional-, tele-healthcare and intelligent-healthcare services and products. Additionally, we try to show if it is possible to increase the value of each value chain as well as the total value of the platform. As the result, it is possible to increase of each value of each value chain as well as the total value in the platform. Finally, we propose a coexistence model to overcome such problems and showed the possibility of coexistence between the value chains through experimentation.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.4
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• pp.117-122
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• 2018

This paper suggests smart agricultural diffusion strategy through advanced ICT technology. Today, the world is threatened by environmental pollution and traditional warming due to global warming, and the decrease in agricultural workers due to low fertility and aging is expected to bring social problems to future food resources. The convergence of ICT technology and agriculture is not a labor-intensive primary industry, but a new paradigm that includes cultivation, manufacturing and services. It is urgent to spread smart farm technology that can supply stable food with low labor force. In this paper, we review the current state of smart farm technology, analyze the impediments to diffusion, and present the direction of smart agricultural development in the future by upgrading ICT technology.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.12 no.10
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• pp.1723-1730
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• 2008

The national IT outsourcing is actively achieved centering around the manufacturing enterprise and financial institution. The If outsourcing of the public institution is generalized. The IT development and operation management task are the field in which first an outsourcing is introduced due to a factor including the technological change, the efper increase in demand, and etc. Particularly, the core business of the public institution is the public service. Therefore, the core business of the public institution can concentrate on the core business and by drastically outsourcing the etc task ran improve an efficiency. Therefore, as to the IT outsourcing, the innovative method that can enhance the quality of the public service can become. In this paper, We analyze how the Supply Administration introducing the service level agreement (SLA: Service Level Agreement) and the problem that the Samsung SDS is faced with were solved. And the practical affairs guide-line for managing elements which can minimize trial and error and successfully implement the IT outsourcing is presented.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.18 no.3
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• pp.14-33
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• 2019

MaaS, which provides all-in-one service for comfort mobility for customers, has been popularly researched and developed mainly in Europe. Even in Korea, the research on MaaS is also carried out which is fit to the mobility environment and needs of Korea. Korea Land & Housing Corporation(LH) also carries out research on MaaS called 'Integrated Mobility' for the residents living in LH public apartments. This study categorised the around 800 public apartments into 12 groups based on 3 key characteristics, then analysed the preference on shared-transport services by the residents of representing apartments for the each group using C&RT method. The results show that the preference on shared-transport services such as car-sharing and ride-sharing (carpool) were higher in the apartments which are located in medium or small cities or lived by the more handicapped resident groups in mobility such as the elderly. The study suggests the method to analysis the relationship between residents' preference on shared transport services and bounded ertain areas such as apartments or districts and then to introduce shared transport service fit to target areas.

• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.137-144
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• 2017

The purpose of this study is to examine the effectiveness of Customer Relationship Management (CRM) factors in the Supply Chain Management (SCM) context focusing on ashion apparel company. Especially, this study reveals whether a long term relationship is beneficial for all businesses regardless of negotiation power leverage. To this end, the mixed research methods that combined qualitative and quantitative approaches were conducted. The findings of this study are as follows: First, the research model which is CRMs for interactive relationship building were developed. Second, cause-and-effect relationships in the proposed model were partially supported depending on CRMs. The most effective CRMs offered are a guarantee of sales and a special discount. Customized products and quality, convenience, competitive pricing, and development of a product/system/service were effective to ultimately increase a switching cost.

• Current Research on Agriculture and Life Sciences
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• v.33 no.1
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• pp.19-24
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• 2015

Due to various environmental changes, the current location of the Gyeongsangbuk-do Agricultural Research & Extension Services needs to be changed to provide an appropriate environment and ecosystem for agricultural research and the efficient provision of public services. Accordingly, this study proposes a standard for selecting the new location. First, the location theory for the transfer of public facilities is investigated, and candidate filtration methods considered for the location selection. The candidate filtration methods include a component inspection, branch shape analysis, and mixed analysis. This study uses a component inspection, where the component criteria include the economic feasibility and ease of development, accessibility and convenience, agricultural conditions, soil conditions, connectivity, fairness, and human resource-richness of the region.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.207-220
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• 2016

Paradigm for supporting housing for low-middle income class has been changing from public rental housing to Housing Voucher. Housing Voucher started first in Seoul since 2010, and it has been expended to other areas in 2014. Given the dearth of previous research data, this study aims to analyze options determinants that the beneficiaries could consider in choosing their residential area. In this study, the researcher used for the research methods, a quantitative analysis by Geographically Weighted Regression (GWR) and Ordinary Least Square (OLS) has been conducted. As a result, the accessibility to social welfare centers, public transportation and job opportunities emerged main factors to for the Housing Voucher recipients in Seoul to choose their residential area. This is different results from previous research, which has two implications. First, reexamination of Housing Voucher is necessary. Second, Housing Voucher beneficiaries should include not only the housing but also support for family and welfare system access.

• Journal of the Economic Geographical Society of Korea
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• v.12 no.4
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• pp.454-476
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• 2009

The purpose of this paper is to examine relation between trust building level and linkages's spatial characteristics on the logistics & storage industry of Busan. As a result, First, long-term & repeated interaction, information sharing & reciprocity, and interdependence & asset specificity have an important effect upon the micro trust which implies the highest trust. Proximity and uncertainty impact on the meso trust, the trust of middle level. Culture, norm, and formal institution of firms affect the macro trust, the lowest level of trust. Second, the micro, the meso, and the macro trusts mainly form in the local scale where spatial proximity is great. The higher the trust building levels become, the more spatial dimensions by linkage expand to national and international dimension, respectively. Third, these results appear more clearly in the output linkage than input linkage, in the service areas-many firm, in the horizontal linkage than vertical linkage, in the advanced evolution phases of firm connection, and in the supply chain management than outsourcing.

• Journal of Navigation and Port Research
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• v.31 no.8
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• pp.733-739
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• 2007

Demand for Sea & Air intermodal transport has increased between north-China costal cities and Incheon since China's international airline network was not established completely. It will be big opportunity for Incheon to be logistics hub of Sea & Air intermodal transport in the north-east Asia, musing large sea-air cargoes to be transferred at the port of Incheon. Therefore, this study aims to propose competitive strategy on Sea & Air intermodal transport system of Incheon. In this analysis results, this paper shows that sea & air cargoes rather from china to U.S. than from China to Europe is very significant, considering geographically for Incheon and is also devote to not only providing high quality services but also activating RFS(Road Feeder Service) system, enlarging toward Shanghai, Weihai, and Yantai.