• CRM연구
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• v.3 no.2
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• pp.1-20
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• 2010

Due to the nature of teenage students' common tendency of being drawn to consumption conformity engendered by popular trends, and further expanding their unique collectivist culture, this study presumes that middle and high school female students as well have an influential factor that creates their distinctive trait. This study is intended to investigate the students' personal characteristics and effects of social reference groups, and further scrutinize how these influences transcends to deviant make-up behaviors. A total of 297 subjects, middle and high school female students, participated in a survey, using questionnaires focused primarily on the degrees of color makeup and the influences imposed by classmates. The findings of the study are as follows. First, regarding makeup behavior displayed by middle and high school female students, social self-esteem had positive influence on innovation and peer pressure. Second, perceived visibility conversely had negative impacts on innovation and peer pressure. This indicates that if perceived visibility is at a salient level, this already signifies lack of innovation. Third, makeup innovation and peer pressure demonstrated by middle and high school students all showed positive influence on their makeup behaviors. Additionally, peer pressure, in comparison to innovation, had greater influence on makeup behaviors, which indicates that peer pressure play a great role in makeup behavior of middle and high school students. Fourth, makeup behaviors showed strong impacts on makeup satisfaction and rendering deviant behaviors, which indicates that a new direction and perspective regarding middle and high school students' makeup behavior is critical.

• Journal of Fashion Business
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• v.22 no.5
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• pp.52-63
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• 2018

The purpose of this study was to explore and understand why and how elementary school students do their makeup. An interview with 13 sixth grade female students attending an elementary school in Seoul was conducted to identify the reasons, learning routes, and purchasing patterns related to their makeup purchase and use. The results of this qualitative analysis showed that the girls were influenced to start wearing makeup by friends or family members, such as sisters and mothers. The students thought that their faces were ugly before they did makeup. They thought they became more beautiful and they were pleased after makeup. Elementary school students mostly reported that they used sunscreen, sun cushion with a whitening function, and lip tint. Some students also used a concealer to cover their flaws. They learned the methods of makeup by watching YouTube videos and from friends. They showed different purchasing patterns depending on the type of cosmetics they buy. They reported that their parents often bought their basic cosmetics such as lotions, and creams, while they tend to use their own money to purchase cosmetics for makeup.

• Journal of Convergence for Information Technology
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• v.9 no.12
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• pp.279-285
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• 2019

This study was conducted on adolescent high school girls who were most interested in their appearance to examine the makeup and cosmetics use of high school girls and to present their correct pre-made cosmetics use training materials. This survey was conducted after the modification and supplementation of the questionnaire. Most high school girls in adolescence begin to wear makeup out of curiosity at the age of 16-17, when they are in their third year of middle school and first year of high school. In other words, high school girls in adolescence begin to wear makeup as the effects of puberty lead to rapid physical development and physical change, and the desire to get attention from reason and others rapidly increase. It can be seen that high school girls who are interested in makeup actively manage their personal appearance as they explore the Internet, TV and other media outlets, copy female celebrities of their own age who appear in the media, and make them look strange.

• Journal of the Korean Home Economics Association
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• v.39 no.7
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• pp.85-100
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• 2001

A Study on the make-up expression and purchasing behavior of make-up cosmetics based on the lifestyle. The intention of this study is to classily the consumer group based on the lifestyle, to research the characteristics and desire of the each group, and to find out the differences of the make-up expression and purchasing behavior of make-up cosmetics among each group. The result of this study are as follow; 1. We have obtained seven factors out of twenty six lifestyle items by using AIO lifestyle measurement. The seven factors are make-up high involvement factor, brand loyal factor, make-up bases factor, economical and natural beauty oriented factor, impulsive consumption oriented factor, stubborn choice factor, sensitive to others view factor 2. We have formed four groups based on the seven factors. The four groups are impulsive consumption type, professional make-up type, intentional make-up type, basic type. 3. It was examined that women want to express smart, ellegant and intelligent images form the make-up 4. According to the examination of the differences of the purchsing behavior, only the purchase motive, information source and cosmetics purchase amount per month was differentiate among the groups.

• Journal of the Korean Applied Science and Technology
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• v.40 no.4
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• pp.724-732
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• 2023

In this study, we tried to analyze the characteristics of color cosmetics information search and the major information of interest in the color cosmetics market after COVID-19 shown in the text mining analysis results by collecting data on online interest information of consumers in the color cosmetics market after COVID-19. In the empirical analysis, text mining was performed on all documents such as news, blogs, cafes, and web pages, including the word "color cosmetics". As a result of the analysis, online information searches for color cosmetics after COVID-19 were mainly focused on purchase information, information on skin and mask-related makeup methods, and major topics such as interest brands and event information. As a result, post-COVID-19 color cosmetics buyers will become more sensitive to purchase information such as product value, safety, price benefits, and store information through active online information search, so a response strategy is required.

• Korean Journal of Human Ecology
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• v.18 no.1
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• pp.189-200
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• 2009

In the Edo period speaking of hair culture, common women wore decorative pigtail ribbons on the right, and twisted from side to side their tressed hair in such a manner as ungeunmeori and traemeori. Instead of gachae, common women used gogae made of their own hair, ungeunmeori on forehead, or jjokjinmeori at the back of head. During the Edo period, people women naturally exposed their necklines as a way of exposing their faces in the aesthetically ceremonial act of wearing make-up. As for lipsticks, they rouged extracts from red petals of safflowers mainly on their lips, and sometimes on their cheeks by blending this with white powder. Samurai families disliked women who wore thick lip makeup. In the latter period, women painted their necklines or foreheads black, applied a small amount of rouge on their cheeks thinly or thickly, and colored a reddish color into their fingernails by using petals and leaves of balsam flowers. Despite the chronological and spatial proximity of the King Jeongjo period and the Edo period, it was found that there were no similarities between two countries' cosmetic cultures. Moreover, it was discovered that current TV dramas were being produced, even not based on historical evidence in the Jeongjo period.

• Journal of Fashion Business
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• v.2 no.4
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• pp.56-68
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• 1998

The purpose of this study is to examine the relationship between women's make-up behaviors and their motives. Two hundreds and nineteen adult women in Seoul, Suwon and Incheon were selected for this research. The data were analyzed by using Factor analysis, ANOVA. and Cronbach's $\alpha$. The goals of this study are 1) To identify the make-up motives based on the theoretical framework of the concept. 2) To describe the differences of motives of women depending on their age, job, education, and marital statues. 3) To Identify the psychological aspects of behaviors based on the theoretical clothing behaviors of the concept. 4 To describe the differences of behaviors of women depending on their motives. The findings are as follows: 1) The motives are to conformed others, to express oneself, to protect oneself from others, to protect skin from damages, and to express feminity. 2) There are significant differences of make-up motives of women depending on their age, job, marital statues. 3) The psychological make-up behaviors are oriented for fashion trend, ostentation, personality, and conformity. 4) There are significant differences in women's make-up behaviors depending on their motives.

• Science of Emotion and Sensibility
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• v.2 no.2
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• pp.115-121
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• 1999

특정 환경이 제시하는 이미지는 색으로 나타내어진다. 그러면, 특징 사회적 환경에 대해 사람들은 특정한 색채 반응을 만들어내는가\ulcorner 특정 사회적 상황에 대해 사람들이 어떤 색채이미지를 만들어 내며, 이런 색채이미지가 사회적 상황을 일관적으로 나타낼 수 있는지를 파악하고자 하였다. 각 사회적 상황에 맞는 색채 코디네이션과 이미지를 찾고자 할 때, 대표적인 경우가 화장이다. 여성의 화장에서 나타나는 색채 이미지는 사용자의 취향과 같은 성격특성에 따라 달라지지만, 이것은 또한 사회적 상황에 따라 다르게 표현되기도 한다. 본 연구에서는 사회적 상황을 캐주얼, 비즈니스, 지적분위기, 이브닝(섹스어필)의 4가지 조건을 제시하고 이것에 따른 색채 감성이미지가 어떻게 나타나는지를 살펴보았다. 연구결과는 각각의 상황은 일관적인 색채 이미지를 가지고 있을 뿐 아니라, 사람들에게 공통적으로 적용될 수 있는 색채이미지로 표현된다는 것을 밝힐 수 있었다. 특정 환경에 관한 개대는 특징적인 색채 이미지로 반영되며, 이런 결과들은 환경색채의 디자인과 구체적인 상황과 맞는 제품의 색조 디자인 등에 직접 활용될 수 있을 것이다.

• Applied Microscopy
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• v.39 no.1
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• pp.41-48
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• 2009

We investigated the morphological characteristics of the pearlescent pigment by using scanning electron microscope, energy dispersive X-ray spectrometry and thermal analyzer. The result is that the shape of pigment is platy polygonal form through observing the pearlescent pigment by the scanning electron microscope. The size of pigment is various and not formed in standardized size or shape. The pigment flakes were measured about from $30{\mu}m$ to $300{\mu}m$. The tip of the piece of pigment is pointed shape or angled. The result of observing them by the scanning electron microscope in magnifying high power is that the edge and the lateral face of them is an round form and the measurement of thickness is about $9{\mu}m$. As well using the high magnification scanning electron microscope, the surface of the pigment flake observed like rugged as coating with the $TiO_2$ element, the diameter of the coating particle is around 60 nm, then the coating particle consists of granular substance. Analysis of the configuration elements of pearlescent pigment using by the energy dispersive X-ray spectrometry is that O, Si, C, Na, Ca, Ti, Zn detected in the surface of pigment and its lateral face identifies similar components. In thermal analysis, there are no contained quantity differences between them in beginning from $100^{\circ}C$ to $800^{\circ}C$ showing thermal analysis, 1.1% out of contained quantity reduced at $115^{\circ}C$, 1.7% dropped at $416^{\circ}C$, and 1.9% decreased at $797^{\circ}C$.

• Korean Journal of Plant Resources
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• v.25 no.1
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• pp.80-88
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• 2012

This study was conducted to clarify the antimicrobial effects and radical scavenging activities of the cosmetic compositions having the natural plant pigments, and to enhance the natural materials utilization of cosmetics. The antimicrobial activities of the fifteen kinds of cosmetic composition having natural plant pigments were evaluated using the agar diffusion method. Most of the cosmetic composition having the natural pigments showed the clear zone formation of growth inhibition against Bacillus subtilis, Staphylococcus aureus, Listeria monocytogenes, Vibrio parahaemolyticus and Aspergillus flavus. Especially, purple sweet potato, bitter melon, mulberry leaf and gromwell showed the higher antimicrobial activities. All the cosmetic compositions were evaluated for their antioxidant activity using DPPH radical scavenging capacity and nitrite scavenging ability activity. Both of the free radical DPPH and nitrite scavenging ability was the highest in the cosmetic compositions of onion peel, and these antioxidant activity was significant differences according to different plant pigments. In this study, we conjectured that the plant pigment had the potent biological activities, therefore these plant resources having functional components could be a good materials for development into source of natural cosmetics.