Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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An Exploratory Study on Makeup of Elementary School Students

초등학생의 색조화장에 대한 탐색적 연구

  • Kim, Ye-In (Suyu Elementary School) ;
  • Jin, Hyun-Jeong (Dept. of Science and Technology Education for Life, Seoul National University of Education)
  • 김예인 (서울 수유초등학교) ;
  • 진현정 (서울교육대학교 생활과학교육과)
  • Received : 2018.08.27
  • Accepted : 2018.11.20
  • Published : 2018.11.30
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Abstract

The purpose of this study was to explore and understand why and how elementary school students do their makeup. An interview with 13 sixth grade female students attending an elementary school in Seoul was conducted to identify the reasons, learning routes, and purchasing patterns related to their makeup purchase and use. The results of this qualitative analysis showed that the girls were influenced to start wearing makeup by friends or family members, such as sisters and mothers. The students thought that their faces were ugly before they did makeup. They thought they became more beautiful and they were pleased after makeup. Elementary school students mostly reported that they used sunscreen, sun cushion with a whitening function, and lip tint. Some students also used a concealer to cover their flaws. They learned the methods of makeup by watching YouTube videos and from friends. They showed different purchasing patterns depending on the type of cosmetics they buy. They reported that their parents often bought their basic cosmetics such as lotions, and creams, while they tend to use their own money to purchase cosmetics for makeup.

Keywords

Table 1. Groups and Class of Interviewee

HGPSBI_2018_v22n5_52_t0001.png 이미지

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