• Proceedings of the Korean DIstribution Association Conference
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• 1999.11a
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• pp.327-338
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• 1999

본 연구는 카탈로그와 케이블 TV, 인터넷 홈쇼핑 정보전달 매체별로 의류제품에 대한 소비자의 인식 및 기대 수준을 비교 분석하여 홈쇼핑의 정보전달 매체 개발에 기초적인 자료를 구축하기 위하여 설문조사를 실시하였다. 설문조사 대상자는 20세 이상의 카탈로그 홈쇼핑사 회원 219명, 케이블 TV 홈쇼핑사 회원 213명, 네티즌 972명이었다. 매체별 이용자의 분포는 카탈로그와 케이블 TV 홈쇼핑의 경우 여성과 기혼자가 많았고 직업은 주부와 사무직이 많았다. 반면 인터넷 이용자는 남성과 미혼자가 많았고 직업은 사무직이 많았다. 학력은 세 매체 모두 응답자의 절반 이상이 대졸 이상으로 교육수준이 높았다. 설문조사 결과 의류 홈쇼핑에 대한 매체별 소비자의 인식은 다음과 같았다. 1. 케이블 TV 홈쇼핑 이용자들은 케이블 TV를 통해 판매되는 의류제품이 디자인, 색상이 다양하며, 제품의 소재나 품질, 치수에 대한 정보도 충분하다고 느끼며 의류의 품질 신뢰도와 구매의사도 높은 것으로 나타났다. 2. 통신판매를 이용해서 의류를 구매해 본 경험이 있는 집단은 구매를 경험하지 못한 집단보다 구매의사도 높으며 통신판매에 대한 신뢰성도 높은 것으로 나타났다. 특히 케이블 TV 홈쇼핑을 통해 의류제품을 구매해 본 경험이 있는 집단이 의류제품 정보의 다양성에 대한 만족감과 품질 신뢰성이 가장 높았다. 3. 매체와 성별의 차이를 살펴본 결과 케이블 TV를 이용하는 여성은 의류제품의 다양성, 충분한 제품정보, 품질의 신뢰성, 구매의사에 가장 긍정적인 인식을 가지고 있는 것으로 나타났다. 4. 케이블 TV를 이용하는 기혼자와 고소득자가 다른 집단보다 의류제품의 다양성, 제품정보와 품질 신뢰성, 구매의사에서 가장 긍정적인 인식을 가진 집단이었다. 본 연구의 결과는 케이블 TV 홈쇼핑은 카탈로그와 인터넷에 비해 소비자의 욕구를 충족시키는 제품과 소개방식으로 의류를 판매하고 있으며, 특히 의류제품 구매 경험이 있고 고소득층이며 기혼인 여성들을 만족시킬만한 다양한 상품을 구비하고 자세한 제품정보를 제공하며 품질에 대한 신뢰를 심어 주어 긍정적인 구매의사를 갖도록 유도하고 있는 것으로 해석된다.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.12
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• pp.1956-1964
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• 2009

Understanding ethical fashion consumers in Korea is essential for the expansion of the ethical fashion market. This study analyzed ethical consumers in Korea in an examination of the factors that influence ethical purchase behavior and attitudes. The differences between ethical fashion consumers and non-ethical fashion consumers were investigated using eight variables (perceived consumer effectiveness (PCE), self-direction, benevolence, universalism, social responsibility, perceived behavioral control, face saving, and group conformity). Data were collected by means of a questionnaire through both on-line and off-line surveys from April 20 to June 7, 2009. Only the respondents knowledgeable of ethical products or ethical consumption were asked to complete the questionnaire. A total of 494 samples were used for analyses. Using independent samples t-test, the differences in each variable between two groups were examined. There were significant differences between ethical fashion consumers and non-ethical fashion consumers in attitudes toward ethical consumption behavior, behavioral intention, PCE, self-direction, universalism, social responsibility, and face saving variables. The factors influencing attitude and behavior intention were investigated by step-wise regression analyses. For ethical fashion consumers, the attitudes to ethical consumption behavior were largely influenced by PCE and benevolence. Social responsibility was the most predictable variable in guiding behavioral intention. Behavioral intention was also influenced by benevolence and attitude. Group conformity was found to be negatively correlated with behavioral intention. The findings of this study provide significant guidance for marketers of ethical fashion products. This study is the start of ethical fashion consumer research in Korea and can develop into variable subfields in the future.

• Journal of Internet Computing and Services
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• v.22 no.1
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• pp.31-39
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• 2021

Obtaining delivery addresses from calls is one of the most important processes in TV home shopping business. By automating this process, the operational efficiency of TV home shopping can be increased. In this paper, a method of recognizing and validating road name address, which is the address system of South Korea, from speech oriented text is proposed. The speech oriented text has three challenges. The first is that the numbers are represented in the form of pronunciation. The second is that the recorded address has noises that are made from repeated pronunciation of the same address, or unordered address. The third is that the readability of the resulted address. For resolving these problems, the proposed method enhances the existing address databases provided by the Korea Post and Ministry of the Interior and Safety. Various types of pronouncing address are added, and heuristic rules for dividing ambiguous pronunciations are employed. And the processed address is validated by checking the existence in the official address database. Even though, this proposed method is for the STT result of the address pronunciation, this also can be used for any 3^rd party services that need to validate road name address. The proposed method works robustly on noises such as positions change or omission of elements.

• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.139-152
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• 2008

Most marketing practitioners prospect that the beauty industry, which consists of various services and product related to the beauty, will be one of major industries in future. Thus they have been paying more attention to dramatic changes of the beauty industry. Furthermore they have been trying to differentiate their services and products from existing ones because of the tough competition in the market. For scientific marketing of the beauty services and beauty products, the beauty should be able to be measured. However marketing practitioners have no actual method to measure the beauty. In this study, we tried to find the beauty dimensions which are necessary to measure the beauty, based on Langmeyer and Shank(1994)'s study. We collected a total 258 samples as data through survey on university students, and explored the beauty dimension related to human attractiveness, and derived the implications for measuring the beauty. Based on the quantitative analysis, we derived the 4 beauty dimensions related to human attractiveness. The two of them were the inner beauty dimensions(energetic personality and thoughtful personality) whereas the others were the outer beauty dimensions(appearance and style). Additionally we analyzed if the variables, which are gender, perceived social value of beauty, and appearance satisfaction, affect on respondents' beauty perception. The empirical results showed that the beauty perception in the derived beauty dimensions is affected by the perceived social value of beauty and the appearance satisfaction: 1)The both of the inner beauty and the outer beauty are evaluated more positively when the appearance satisfaction is higher, 2)The outer beauty is evaluated more positively than the inner beauty when the perceived social value of beauty is higher.

• Journal of the Korea Convergence Society
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• v.8 no.4
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• pp.231-237
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• 2017

This study investigated differences in perception by 240 males in their teens, 20s, 30s, and 40s residing in Seoul, Incheon, and Gwangju about seven items for male makeup, and analyzed makeup items preferred by men, perception about male makeup users, and relationship between success and appearance, thereby providing basic materials to activate the beauty market for males and developing goods for male users. The result was that most males thought the influence of their appearance on their social success was great and in particular, 23.3% of respondents thought that their appearance affected their success by 50% or higher percentage. The items most preferred by the respondents were concealers, color lotions, and BB creams; 60.8% considered them positive. This showed that basic color cosmetics had already been established as one of the essential goods for men. In contrast, the respondents had slightly negative perception about items like mascaras, eyeliners, and eyeshadows. Overall, those who were young, unmarried, and city dwellers had positive perception about such cosmetics by and large. The above data will be able to be used to develop various makeup goods for male consumers oriented toward success and implement diverse marketing strategies, thereby activating the beauty market for males.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.77-87
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• 2020

This study aims to suggest basic data for developing forest product in Jeongeup City by surveying and analyzing consumer awareness and purchasing behavior. A survey was conducted focusing on local tourist attractions in Jeongeup City, and the analysis was conducted on 234 people. Among the local specialty processed products that the survey participants had experience in purchasing, food was mainly tea, concentrate solution, liquor, snacks and fruit syrup/enzyme. The therapy was shown in order of soap, aroma oil, and lotion. It was found that the purchase cost was more than 10,000 won and less than 30,000 won. Major purchase uses were for direct use and gifts, and 56.8% of the customers were satisfied with the satisfaction of the products, which were found to be purchased because of their good quality, good gift, and good health functions. In the question of 11 kinds of forest products, the subjects were aware of bokbunja, balloon flower, wild flower, deodeok, bracken, durum, and mal, among which bokbunja and wild flower were recognized as the representative forest products of Jeongeup. A cluster of food and therapy product selection attributes was analyzed to find target consumers. As the group that is interested in forest products and values the safety and quality of products is highly recognized, the value of forest products should be increased in consideration of the quality and safety of forest products when developing products in the future.

• Journal of Navigation and Port Research
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• v.41 no.1
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• pp.9-16
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• 2017

The maritime industry is recognized as an important national industry in the world today, and its importance is increasing. One of the most important marine industries is the marine leisure industry. Korea attracts many foreign visitors, and a wide variety of cultural and tourist resources are worth accessing. Among the visitors are Chinese tourists, who are called Youke and who represent a constantly increasing trend since 2007, when 1.06 million people visited, to 2015, when 5.98 million people visited Accordingly, a budget of about one trillion won has been committed to creating a resort complex called Golden Harbor at Incheon, which will focus on the development of a marine tourism complex In this study, we conduct a survey on the potential of Chinese tourism and marine tourism professionals only success of the targets of the Incheon Port Authority was analyzed by comparing the difference. A fuzzy analysis of the questionnaire results on Chinese tourists showed the importance of giving the highest priority to services being friendly(0.823), followed by safety(0.823) and convenience(0.773), highlighting the importance of recognize a variety of tourism products(0.755). Targeted surveys were conducted on 20 of Incheon Port Authority s employees They showed that various tourism products are the main issue(0.852), following by accessibility(0.850) and immigration(0.810), showed that convenience is important to recognize the order of (0.793).

• FLOWER RESEARCH JOURNAL
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• v.26 no.4
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• pp.209-215
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• 2018

The survey conducted with 120 florists in Korean domestic flower shops to investigate the use and awareness of floral preservatives in Korea. As a result, only 19.8% of the domestic florists use floral preservatives frequently in their shops, whereas 45.5% do not use them at all, suggesting very low use frequency. Korean domestic florists considered the use of floral preservatives mostly for storing cut flowers to preventing bacteria growth. For the reasons not to use floral preservatives, 51.4% of the Korean domestic florists did not value its usefulness, showing a lack of awareness of floral preservatives. However, 44.2% of the florists who had the experience with floral preservatives satisfied with the effect of floral preservatives, and 49.5% of the respondents positively answered to recommend floral preservatives to others. General awareness on floral preservatives among Korean domestic florists was positive. 50.5% of the florists with the experience with the floral preservative had the high intention to re-purchase the flower preservatives. The low use frequency and lack of recognition of floral preservatives in Korea were likely due to very few floral preservative brands and little advertising. However, the high satisfaction level and repurchase intention rate shown by the florists indicates that increasing advertising and education for the floral preservatives would improve the accessibility and awareness of the products and their effects increasing the opportunity to use floral preservatives among Korean domestic florists, further enhancing consumers' satisfaction by improving the cut flower quality and its vase life.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.190-206
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• 2016

This study explores the meaning of life insurance planner's job experiences achieving job security, high performance and high income. After 6 of life insurance planners working in the field were chosen as the study participants, we use narrative approach to studying the meaning of their job experiences. The study shows that perception about job competency of planners depends on the level of experience: candidates who had no experience at all feel that anyone can perform planner's job, new employees after introduction training program see planners can do with product knowledge and consulting competency, and experienced people admit they can perform successfully only when they have good attitude towards customers and do all their work in a conscientious manner. Also, the meaning of planner's job experiences is identified as awareness of work value and serving customers with their commitment. The anticipated factors that make planner's job performed successfully are playing a role as a teacher, doctor, and angel, being regarded as happiness preacher for economic stability of individuals and families, and displaying their performance as experts.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.4
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• pp.489-493
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• 2020

The technological development of the Fourth Industrial Revolution is accelerating the development of the world and society. Fourth industrial technology is connected to Cyber World to develop national and social infrastructure. The application of the fourth industrial technology can create Cyber-city and Cyber-life systems. In the ICT business industry that connects Cyber with the real world, we need to connect Cyber with real-life work. It is to use AR business cards as one of the ways to connect Cyber business with real business. When an AR business card is recognized as a smartphone, a 3D character appears to introduce the main character of the business card. In addition, AR business cards are reflected in AR for product and service of business operators, enabling promotion of products, services, etc. Using connected wired and wireless 5G communication, real-time e-commerce is also possible. In this paper, AR business card will be produced with Source Coding and AR business card platform will be designed.