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http://dx.doi.org/10.5394/KINPR.2017.41.1.9

Perceptual Differences of Success Factors for a Maritime Tourism Complex Using Fuzzy Theory (Focusing on Golden Harbor, Incheon)  

Cha, Youg Doo (Graduate school of Logistics, Incheon University)
Gong, Jeong Min (Graduate school of Logistics, Incheon University)
Yeo, Gi Tae (Graduate school of Logistics, Incheon University)
Publication Information
Journal of Navigation and Port Research / v.41, no.1, 2017 , pp. 9-16 More about this Journal
Abstract
The maritime industry is recognized as an important national industry in the world today, and its importance is increasing. One of the most important marine industries is the marine leisure industry. Korea attracts many foreign visitors, and a wide variety of cultural and tourist resources are worth accessing. Among the visitors are Chinese tourists, who are called Youke and who represent a constantly increasing trend since 2007, when 1.06 million people visited, to 2015, when 5.98 million people visited Accordingly, a budget of about one trillion won has been committed to creating a resort complex called Golden Harbor at Incheon, which will focus on the development of a marine tourism complex In this study, we conduct a survey on the potential of Chinese tourism and marine tourism professionals only success of the targets of the Incheon Port Authority was analyzed by comparing the difference. A fuzzy analysis of the questionnaire results on Chinese tourists showed the importance of giving the highest priority to services being friendly(0.823), followed by safety(0.823) and convenience(0.773), highlighting the importance of recognize a variety of tourism products(0.755). Targeted surveys were conducted on 20 of Incheon Port Authority s employees They showed that various tourism products are the main issue(0.852), following by accessibility(0.850) and immigration(0.810), showed that convenience is important to recognize the order of (0.793).
Keywords
Golden Harbor; Marine Leisure Industry; Maritime Tourism Complex; Fuzzy Theory; Chinese Tourist (Youke);
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Times Cited By KSCI : 2  (Citation Analysis)
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