• Knowledge Management Research
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• v.23 no.3
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• pp.285-311
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• 2022

In this study, based on the S-O-R framework, how individual's stimuli (i.e., video characteristics, YouTuber characteristics, real-time broadcasting characteristics of YouTube channel) form organisms (i.e., perceived usefulness, perceived pleasure, social presence), leading to viewers' responses (i.e., continuous watching intention, paid sponsorship intention) on real-time YouTube channels. For this purpose, a research model and hypotheses were constructed, and 369 questionnaire data collected from users of real-time broadcasting channel services on the YouTube platform were analyzed. Result findings confirmed that some video/YouTuber/real-time broadcasting characteristics significantly affect viewers' perceived usefulness/perceived pleasure/social presence, and further influence continuous watching/paid sponsorship intentions. Theoretical and practical implications of the findings are discussed in conclusion.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.12
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• pp.817-826
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• 2018

As malicious comments are emerging as social problems, the solution is needed. Many studies have been conducted in various perspectives to understand and prevent malicious comments. In the previous researches, the neutralization of malicious comments has attracted attention as an important factor explaining the malicious comments, but the difference of the degree of neutralization according to the gender has not been rarely considered. In addition, although there are many environmental characteristics that are different from reality in online, research with malicious comments is insufficient. Based on these facts, this study examined moderating effects of gender on relationship between malicious comments and neutralization, and demonstrated the effects of online environmental factors (anonymity, lack of social presence) on malicious comments. As a result of the study, we discovered that the influence of online environmental factors was not found, but neutralization of malicious comments had strong direct influence on malicious comments and moderating effect of gender difference. Based on the results of this study, we discuss academic and practical implications and suggest limitations of research and future research directions.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.5
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• pp.878-892
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• 2020

This study investigates the influence of social exclusion type and presence of others on consumers' on-going purchase intention when purchasing fashion luxury goods. This study also identifies the moderating role of self-efficacy in which the interaction effect of social exclusion type and presence of others on on-going purchase intention. For the experiment, 2(social exclusion type: being ignored vs being rejected)×2(presence of others: presence vs absence)×2(self-efficacy: high vs low) factorial design was used. The findings of this study are summarized as follows. First, the result showed that there was no difference in on-going purchase intention according to social exclusion type. Second, the result showed that there was a significant interaction effect between social exclusion type and presence of others. Third, the three-way interaction effect of social exclusion type, presence of others, and self-efficacy was statistically significant. The results of this study provide useful information on which direction is needed to mitigate negative consumer behavior caused by social exclusion at the service interface.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.157-166
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• 2015

The aim of this study is to understand the effects of a social capital discovery program on career identity and empowerment in adolescents under probation. As a result, it was discovered that the social capital discovery program had statistically significant differences in stability, goal orientation, distinctiveness and self-presence consciousness in the sub-area of career identity in adolescents under probation while there was no significant difference in the area of self-assertion. The social capital discovery program had statistically significant differences in internal and personal relationships among the sub-area of empowerment of the subjects while there were no significant differences in political-social areas. These results suggest that the social capital discovery program had significant effects on career identity and empowerment in adolescents under probation. In order to improve the career identity and empowerment in adolescents under probation, further studies on the social capital discovery program are needed and care should be paid to its usability.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.652-665
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• 2021

The purpose of this study was to verify relative effects of emotion and empathy on altruistic behavior. A survey including psychological well-being, depression, empathic concern, and perspective taking was conducted on 329 undergraduates. Results revealed that altruism was positively correlated with psychological well-being, empathy concern, and perspective taking but negatively correlated with depression. Test for relative effects of positive and negative emotional states on altruism revealed that psychological well-being, but not depression, significantly predicted altruism. Test for relative effects of emotional and cognitive empathy factors on altruism showed that empathic concern, but not perspective taking, significantly predicted altruism. Test for relative effects of all four factors on altruism revealed that the empathic concern was the strongest factor affecting altruism, followed by psychological well-being, while the remaining two factors did not have an effect on altruism. Implications and limitations of this study are also discussed in this study.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.698-709
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• 2021

The purpose of this study was to examine the mediating effect of alcohol abstinence self-efficacy in the relationship between the Alcoholics Anonymous affiliation and alcohol recovery. For these purposes, this study recruited 554 abstinent alcoholics participating in Alcoholics Anonymous. Based on structural equational modeling, the results can be summarized as follows: the relationship between the Alcoholics Anonymous affiliation and alcohol recovery was partially mediated by alcohol abstinence self-efficacy. In particular, age difference was found in the mediating relationship. Based on the findings, implications on practice and future research directions are discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.9
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• pp.190-198
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• 2020

The purpose of this study was to investigate the changing trajectory of self-esteem and to explore contemporaneous and lagged effects of social supports(family, friends, and teacher) of 4th graders in elementary school to 9th graders in middle school. The subjects were 1,296 multiethnic students, who participated in the Multicultural Children and Adolescents Panel Study(MCAPS) from 2011 to 2016. The results of piecewise growth function showed that students' self-esteem was increased during upper grade in elementary school but soon deceased during middle school. Individual differences were found at initial, 1st and 2nd changing status. Students with higher level at initial status in self-esteem showed less increased pattern during elementary school but greater decreased pattern during middle school. In addition, supports from family and teacher showed contemporaneous effects across all 6 years while supports from friends showed such effects only for 5 years except 9th grade. Lagged effects of family were found in elementary school and significant lagged effects with supports from friends were found at 6th and 8th grade. The results of this study imply that the social support of family, friends, and teacher has an important role to encourage the self-esteem of multicultural adolescents.

• Cartoon and Animation Studies
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• s.5
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• pp.490-492
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• 2001

현대인들은 매일 반복되는 일상 속에서 시간의 틀을 벗어나지 못한 채 항상 바쁘고 정신없이 살아간다. 이를 극복 못하는 것은 곧 실직을 의미하며, 그것은 자신의 사회적 존재가치를 상실했다는 의미가 아닐까 생각된다. 현대 물질 문명이라는 현실의 거대한 체제 아래서 물질이 종속적으로 인간을 지배함으로서 생기는 비인간화${\cdot}$익명화${\cdot}$공허감은 누구나 한 번쯤 느끼게 된다. ‘길(Way)' 이라는 것은 인생을 하나의 상징적 의미로 표현한 것이다. 현대인들은 성공이라는 인생을 목표를 향해 뒤돌아 볼 시간도 없이 너무 빠르게 앞으로 나아간다. 인생의 종착점은 누구나 알 수 없다. ’길(Way)' 이라는 작품을 통해 바쁘게 살아가는 현대인들의 삶을 한 번 돌이켜 보고자 한다.

• Korean Journal of Social Welfare
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• v.69 no.3
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• pp.241-265
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• 2017

This study was conducted to propose anti-stigma strategies by verifying the social stigma on behavioral addiction under the premise that social stigma is a main obstacle to the treatment of addiction. A research model was constructed by applying the attribution affection theory and the modified attribution affection theory, which are very useful for explaining emotional and behavioral responses to the persons with mental illness. In other words, when attributing the causes of behavioral addiction to the personally controllable things such as personality, will and lifestyle, social distance can be increased by the mediate of anger. However, when attributing the causes of behavioral addiction to biological factors that can not be controlled by an individual, there can exist two pathway, one is the arising of helping behaviors by the mediate of sympathy (the attribution affection theory), and the other is the aggravation in the social distance due to rising fear (the modified attribution affection theory). In order to verify the research model, 383 adult subjects mainly in South Gyeongsang Province were randomly presented with the vignettes of gambling addiction and internet game addiction, and asked about the causes of the problems and their emotional, prejudicial, and behavioral responses to them. As a result, all pathway had statistically significant predictive effect. Therefore, in the case of attributing to personal causes, social distance increased by the mediate of anger. In the case of attributing to biological causes, both pathway had significant predictive effect, but the indirect effect of the pathway predictive of the helping behavior by the mediate of sympathy was greater. Researchers suggested that anti-stigma strategies, which emphasize that behavioral addiction is a mental health problem requiring treatment, are necessary.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.295-296
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• 2013

중국 대학생의 미니블로그 이용 시, 이용동기에 있어서 두 매체 모두 '정보공유', '자아존재감', '대인커뮤니케이션', '엔터테인먼트' 요인이 나타났으며, 모바일에서는 '유명인 접근성'요인이 추가적으로 나타났다. 충족요인에 있어서 두 매체 모두 '콘텐츠', '사회적 교류', '관계형성' 요인이 나타났으며, 두 매체의 차이로 PC의 '기능성', '편리성' 요인에 반해, 모바일에서는 '정보공유', '엔터테인먼트'요인이 나타났다.