• Title/Summary/Keyword: 사회적 기업

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A Study on the Consumer Evaluation of CSR Activities, Risk Management, and Producing Ability of Entertain Companies on the Perception of Integrated Brand Assets : Focusing on SM, JYP, YG, and HYBE (국내 엔터테인먼트 기업의 CSR 활동, 리스크 관리, 프로듀싱 능력에 대한 소비자 평가가 통합 브랜드 자산 인식에 미치는 영향에 관한 연구 : SM, JYP, YG, 하이브를 중심으로)

  • Park, Ji-Eun;Woo, Hyung-Jin
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.5
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    • pp.19-31
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    • 2021
  • This study investigates how domestic entertainment companies' CSR activities, risk management, and producing abilities affect consumers' perception of their integrated brand assets. A survey was conducted on college students enrolled in a four-year university, and a total of 423 data were used for analysis. The result indicates the following. First, consumer evaluation of economic activity and philanthropic activity showed a positive causal relationship with the perception of integrated brand assets. Second, the higher the risk management and producing ability on evaluation of entertainment companies, the more positive the perception of integrated brand assets. Third, the main effect of producing ability was found to be significant among the four companies. In addition, regardless of the evaluation level of CSR activities and risk management, the group with a high producing ability evaluation showed a higher perception of integrated brand assets than the group with a low level of evaluation.

Mediating Effects of Social Support on the Relationship between Organizational Justice and Employees' Innovative Behavior in Hotel Firms (호텔기업 조직공정성과 종사원 혁신행동의 관계에서 사회적 지원 인식수준의 매개효과)

  • Ha, Yong-Kyu
    • The Journal of the Korea Contents Association
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    • v.10 no.10
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    • pp.368-377
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    • 2010
  • This study aimed to explore the relationships among organizational justice, social support, innovative behavior of employees in a deluxe hotel in Seoul. In addition, it tries to find out the mediating effects that the social support have contributed to organizational justice and innovative behavior. The results of this study are, organizational justice have a direct impact on social support, and innovative behavior, and social support directly influence to innovative behavior. And social support have a mediating effect between organizational justice and innovative behavior. These results suggest that the new direction of the importance of organizational managements on accumulating organizational justice and the importance of social support and innovative behavior of employees in the hotel industry.

POLICY & ISSUES 기획특집_4 - 기후변화 대응을 위한 기업의 녹색경영전략

  • Go, Sun-Hyeon
    • Bulletin of Korea Environmental Preservation Association
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    • s.400
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    • pp.19-21
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    • 2012
  • 우리나라는 그동안의 빠른 경제 성장 뿐만 아니라 기후변화 대응 분야에서도 어떤 선진국이나 개도국보다 리더십을 발휘해 온 것이 사실이다. 국제 탄소가격의 불안과 선진국의 탈퇴로 위기에 직면한 기후변화협약에도 불구하고 국가 발전의 패러다임으로 녹색성장을 선언했던 한국정부가 이제는 국가차원이 아닌 기업차원에서 녹색경영을 통한 성장의 가능성을 인식하고 시스템을 구축할 수 있는 실질적 정책 마련도 필요해 보인다. 우리 기업들도 과거와 달리 환경문제, 에너지 절감, 기후변화문제 등에 심각성을 인식하고 있는 바, 글로벌 시장에서의 경쟁력 강화와 기업의 사회적책임이라는 소명하에 녹색경영에 대한 장기적 전략수립이 필요한 때인 듯하다.

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The Financial Aids of the UK National Government for Promoting Small & Medium sized Enterprises' Growth and Investment (영국 중앙정부의 중소기업 육성을 위한 재정.금융 지원)

  • Byun, Pill-Sung
    • Journal of the Economic Geographical Society of Korea
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    • v.12 no.1
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    • pp.111-121
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    • 2009
  • This paper explores the financial aids for promoting businesses' growth and investment which the UK national government has implemented as a policy instrument for regional development. Especially, this work focuses on Small Firms Loan Guarantee, Community Investment Tax Relief for individuals and corporate bodies, and government-backed venture capital funds, all of which belong to the policy measures which pursue the growth of small and medium sized enterprises (SMEs) in UK. Concerning the promotion of SMEs' growth, I also discuss the policy implications of such measures for the Korean context.

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A Study on the Effect of Social Support on Entrepreneurial Intentions and Entrepreneurial Behaviors: Mediating Effects of Entrepreneurial Self-Efficacy and Entrepreneurial Intentions (사회적 지지가 창업의도 및 창업행동에 미치는 영향에 관한 연구: 창업자기효능감과 창업의도의 매개효과)

  • OK, Jun Woo;Hyun, Byung Hwan;Chang, Eun Sil;Yang, Jae Min
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.1
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    • pp.151-165
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    • 2020
  • Recently, the government has been spending a large amount of money to support start-ups with its major policies aimed at economic growth and job creation under the keynote of innovative growth. Nevertheless, the Global Entrepreneurship Development Institute (GEDI) gave a very low assessment of the social and cultural support areas of Korea's start-up ecosystem in the 2018 Global Entrepreneurship Index (GEI), indicating that unlike the government's interest, our perception of start-ups has not been positive. This study surveyed 300 prospective entrepreneurs and entrepreneurs. In addition, this study empirically analyzes how social support of those around them is related to their entrepreneurial intentions and behaviors. As a result, it was not possible to confirm whether social support affects entrepreneurial intentions, but social support had positive influences on entrepreneurial behaviors. In addition, social support was found to have positive influences on entrepreneurial behaviors with dual mediation of entrepreneurial self-dfficacy and entrepreneurial intentions. Therefore, it was confirmed that social support is a factor that influences entrepreneurial behaviors and that entrepreneurial self-efficacy has important parametric effects. The findings of this study suggest that the government and entrepreneurship support agencies need to reflect programs in start-up support poject to promote social support for start-ups and to enhance entrepreneurial self-efficacy.

A Study on Factors Affecting BigData Acceptance Intention of Agricultural Enterprises (농업 관련 기업의 빅데이터 수용 의도에 미치는 영향요인 연구)

  • Ryu, GaHyun;Heo, Chul-Moo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.1
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    • pp.157-175
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    • 2022
  • At this moment, a paradigm shift is taking place across all sectors of society for the transition movements to the digital economy. Various movements are taking place in the global agricultural industry to achieve innovative growth using big data which is a key resource of the 4th industrial revolution. Although the government is making various attempts to promote the use of big data, the movement of the agricultural industry as a key player in the use of big data, is still insufficient. Therefore, in this study, effects of performance expectations, effort expectations, social impact, facilitation conditions, based on the Unified Theory of Acceptance and Use of Technology(UTAUT), and innovation tendencies on the acceptance intention of big data were analyzed using the economic and practical benefits that can be obtained from the use of big data for agricultural-related companies as moderating variables. 333 questionnaires collected from agricultural-related companies were used for empirical analysis. The analysis results using SPSS v22.0 and Process macro v3.4 were found to have a significant positive (+) effect on the intention to accept big data by effort expectations, social impact, facilitation conditions, and innovation tendencies. However, it was found that the effect of performance expectations on acceptance intention was insignificant, with social impact having the greatest influence on acceptance intention and innovation tendency the least. Moderating effects of economic benefit and practical benefit between effort expectation and acceptance intention, moderating effect of practical benefit between social impact and acceptance intention, and moderating effect of economic benefit and practical benefit between facilitation condition and acceptance intention were found to be significant. On the other hand, it was found that economic benefits and practical benefits did not moderate the magnitude of the influence of performance expectations and innovation tendency on acceptance intention. These results suggest the following implications. First, in order to promote the use of big data by companies, the government needs to establish a policy to support the use of big data tailored to companies. Significant results can only be achieved when corporate members form a correct understanding and consensus on the use of big data. Second, it is necessary to establish and implement a platform specialized for agricultural data which can support standardized linkage between diverse agricultural big data, and support for a unified path for data access. Building such a platform will be able to advance the industry by forming an independent cooperative relationship between companies. Finally, the limitations of this study and follow-up tasks are presented.

친환경경영, 비전 및 전략

  • Korea Electronics Association
    • Journal of Korean Electronics
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    • v.25 no.7
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    • pp.10-13
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    • 2005
  • 국내외에서 환경규제가 엄격해지면서 환경이 기업경영의 덕목으로 자리 잡고 있다. 국내전자업체들의 경제적 성과중시의 환경경영과 사회적 책임을 강조하는 지속 가능경영(Sustainability Management)를 점검해본다.

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