Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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A Study on the Effect of Social Support on Entrepreneurial Intentions and Entrepreneurial Behaviors: Mediating Effects of Entrepreneurial Self-Efficacy and Entrepreneurial Intentions

사회적 지지가 창업의도 및 창업행동에 미치는 영향에 관한 연구: 창업자기효능감과 창업의도의 매개효과

  • 옥준우 (대전대학교 일반대학원 융합컨설팅학과 기술경영전공) ;
  • 현병환 (대전대학교 일반대학원) ;
  • 장은실 (고려대학교 일반대학원 사회체육학과 여가학.스포츠산업 및 정보전공) ;
  • 양재민 (대전대학교 일반대학원 융합컨설팅학과 기술경영전공)
  • Received : 2020.01.06
  • Accepted : 2020.02.20
  • Published : 2020.02.29
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Abstract

Recently, the government has been spending a large amount of money to support start-ups with its major policies aimed at economic growth and job creation under the keynote of innovative growth. Nevertheless, the Global Entrepreneurship Development Institute (GEDI) gave a very low assessment of the social and cultural support areas of Korea's start-up ecosystem in the 2018 Global Entrepreneurship Index (GEI), indicating that unlike the government's interest, our perception of start-ups has not been positive. This study surveyed 300 prospective entrepreneurs and entrepreneurs. In addition, this study empirically analyzes how social support of those around them is related to their entrepreneurial intentions and behaviors. As a result, it was not possible to confirm whether social support affects entrepreneurial intentions, but social support had positive influences on entrepreneurial behaviors. In addition, social support was found to have positive influences on entrepreneurial behaviors with dual mediation of entrepreneurial self-dfficacy and entrepreneurial intentions. Therefore, it was confirmed that social support is a factor that influences entrepreneurial behaviors and that entrepreneurial self-efficacy has important parametric effects. The findings of this study suggest that the government and entrepreneurship support agencies need to reflect programs in start-up support poject to promote social support for start-ups and to enhance entrepreneurial self-efficacy.

최근 정부는 경제성장과 일자리 창출을 위한 주요 정책으로 창업기업의 지원에 많은 예산을 투입하고 있다. 그럼에도 불구하고 세계기업가정신발전기구(GEDI)는 2018년 세계기업가정신지수(GEI)에서 한국의 창업생태계 세부영역에서 사회·문화적 지지 영역에 대하여 매우 낮은 평가를 내린 바 있어, 정부의 관심과는 달리 아직까지 우리 사회는 창업에 대한 인식이 긍정적이지 않다는 것을 보여준다. 본 연구는 예비창업자와 창업자 300명을 대상으로 설문을 실시하여 주변 인물들의 이들에 대한 사회적 지지가 창업의도, 창업행동에 어떠한 관련성이 있는지를 창업자기효능감의 매개효과를 중심으로 실증적으로 분석하였다. 그 결과 사회적 지지가 창업의도에 영향을 미치는 지는 확인할 수 없었지만 사회적 지지가 창업행동에 직접적으로 정(+)의 영향을 주거나 창업자기효능감을 매개로 창업행동에 정(+)의 영향을 미쳤으며, 창업자기효능감과 창업의도를 이중매개로 하여서도 창업행동에 정(+)의 영향을 미치는 것으로 확인되었다. 따라서 사회적 지지가 창업행동에 영향을 미치는 요인이라는 점과 창업자기효능감이 중요한 매개변수효과를 갖는다는 점을 확인할 수 있었다. 본 연구결과는 정부 및 창업지원기관은 사회로부터의 창업에 대한 지지를 도모하고 창업자의 창업자기효능감을 강화시킬 수 있는 창업지원프로그램을 창업지원사업에 반영할 필요가 있음을 시사한다.

Keywords

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