• The Journal of Information Technology
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• v.7 no.4
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• pp.71-87
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• 2004

The present paper attempts to describe Area Marketing and develop an empirical model for Alcoholic Company. The focus is given on the several area in Korea. With both empirical case studies ad literature review, we aim to develop empirical case and propose a desirable area marketing strategy for specific area Area Market Research was adopted for several Area as an environment analysis and the action plan about sales promotion that each area was developed. After It was implemented for 5 years(1999-2003). The Jiro made a results as follow: The first is sales volume. It was risen Market Share 55.3%(2004.11) more than 38%(1998). The second is Relationship with retailer(wholesaler) and CRM(customer relationship management effects: Loyal customer was increased). The last one is Brand Power which was extended than before.

• Knowledge Management Research
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• v.22 no.1
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• pp.21-37
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• 2021

The purpose of this study is to explore financial investment knowledge related to multi-strategy, which is not generally shared. Through case studies, we will share it with the domestic hedge fund market. Since the era of full-fledged private equity hedge funds in Korea opens, many funds are created; however, reality is that there is a lack of diversity in strategies. Initially, it started with a simple stock long/short strategy, and various strategies such as mezzanine and alternative investments are in use but funds using multi-strategy are limited. This study aims to present an empirical application plan for hedge fund management strategies using a case study. It will specifically focus on process of achieving Absolute Return using the Multi Strategy technique actively used in securities firms' Prop Trading. With the results of this study, we intend to contribute to those fund managers and desired researchers who are utilizing multiple strategies in the hedge fund management to pursue Absolute Return and to help them strengthening their financial knowledge and competitiveness.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2010.05a
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• pp.184-205
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• 2010

The service industry is drawing economic growth, and the financial service sector among service industry takes major share. So it is needed to increase the productivity and efficiency through the service innovation of making a good process, standardization, automation. But contrary to manufacturing industry, the difficulty to measure the characteristic of productivity, quality and innovation in service sector requires more scientific and systematic method for service innovation. This paper will search for financial service innovation strategy with service science by the case review of KOTEC's technology rating system. The case may infer that strategic technology management capability along with customized financial service infrastructure is important.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.5 no.2
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• pp.115-135
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• 2010

In the past, markets were taken over by the firms which could maintain their competitive advantage through economies of scale and associated reductions in costs and prices. However, it has been changed to a new time that companies can secure their competitiveness through continuos improvements and customer orientations. Patent holders can claim protection against any infringer of their patents. Thus, in the future, firms' competitiveness will be decided by patents and intellectual property rights. How can strategic patents can be obtained and secured? The purpose of this article is to provide a couple of suggestions that can help companies secure strategic patents and build their competitive advantages. Until now, Korean companies have been interested only in the quantity of patents, not the quality of patents. In addition, from the beginning, they could not build distinctive strategic positions to secure future valuable technologies. In this article, we provided a couple of suggestions for strategic patent identification processes. First, strategic patents should be identified and created based on the company's vision. Second, the company should create technology maps through investigating previous R&D activities and patented technology information before stating its own R&D activities.

• Information Systems Review
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• v.7 no.2
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• pp.213-228
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• 2005

Due to the rapid progress of IT utilization, many firms have been perplexed how to increase the productivity and efficiency of the Information System and also to reduce the Total Cost of Ownership (TCO) of IS Organization. This paper employs the lens of the competitive advantages through Information System Outsourcing (ISO) arrangement. And also the concept of the "Utility Computing" of IBM-VNS. The Information Outsourcing System(ISO) is the fully or partly endorsed IT Outsourcing method, that supplies IT infrastructure, application system and system maintenance service, as well for the company networks. Many companies have implemented their own Information System. But some of the projects were not successfully carried out. We found many reasons for such a unsatisfaction with the quality of the new Information system. In this paper we select the "HanGlas Group" as the Case Study for Information System Outsourcing to overcome such difficulties. Through this Case Study we will learn the positive and negative aspects of ISO based on Utility Computing.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.298-305
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• 2018

The objective of this present study was to investigate the overall effects of strategy instruction on Korean students' English language learning. In order to do so, 55 individual experimental results in 46 journal articles were collected, and a meta-analysis was carried out to them. This study also analyzed the results of studies on strategy instruction according to various variables such as school types, treatment periods, and types of dependent variable. The mean effect size of strategy instruction in English language teaching is .536, which means the medium effects in general. No statistically significant differences were found among various moderators and dependent variables. Based on these results, suggestions for further research are discussed.

• Journal of Distribution Science
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• v.7 no.1
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• pp.5-34
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• 2009

This article describes a business case of ROSEWeb, a floral distribution service by internet of Newrun System Company. Newrun System is one of the floral distribution IT solution company. The purpose of this case study is to find out which factors of ROSEWeb solution of successful business model and internet distribution strategy that plays an important role as the floral distribution IT service. ROSEWeb has experienced many challenging obstacles while they prepare for this floral distribution IT service. This case study has found that Newrun System Company execute the rapidly transformation of business model to cope with changing situation. Specially, so far, ROSEWeb continuously keep on competitive advantage as floral distribution IT service through building core competence. this study shows that ROSEWeb's case broadly apply reference model to the building business model and formulating floral distribution service strategy and other internet business models. Finally, we intends to discuss about theses questions. the question is "by the existing state of entering Internet portal(Yahoo, Naver, Daum), Can ROSEWeb have sustainable competitive advantage in floral distribution service?", and "what is Newrun System's next business model?". Through the intensive interviews with people involved in the development of ROSEWeb, this article provides important implications to the business community who is preparing for new applications for mobile internet.

• Proceedings of the Korea Database Society Conference
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• 1999.10a
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• pp.99-109
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• 1999

최근 인터넷 쇼핑몰에 대한 연구는 초기 쇼핑몰 구축설계 기법 및 보안, 인증 등에 대한 관심을 넘어서 인터넷 쇼핑몰의 추진전략에 대한 연구로 확대되고 있다. 그러나 대부분의 경우에 인터넷 쇼핑몰 추진방식에 대한 단편적인 현황을 설명하는 수준에 그치고 있다. 특히, 실재 공간에서의 지원 활동이 차지하는 중요성에 대한 인식이 재평가되고 있으나, 이에 대한 연구의 추진은 거의 전무한 상황이다. 따라서 인터넷 쇼핑몰을 추진하고자 하는 기업이 수행하는 온라인(on-line) 및 오프라인(off-line) 활동의 특성과 이들 간의 균형을 위한 연구의 전략적 중요성이 매우 높다. 이에 본 연구에서는 성공적인 인터넷 쇼핑몰 사업을 추진하기 위한 전략 연구의 일환으로 사례분석을 통해 온라인상과 오프라인상의 균형된 시각을 수립하는 데 도움이 되는 프레임워크를 제시한다.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.275-276
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• 2011

지역 불균형문제 해소를 위하여 각 지자체에서는 다양한 정책을 수립하고 있으며, 그 대표적 사례로 지역관광 활성화전략을 들 수 있다. 다양한 지역관광활성화전략이 대두되고 있으나 대부분 점형관광전략이 지역관광 개발의 주를 이루고 있으며, 이는 통과형 관광을 유발하여 지역소득 증대에 큰 기여를 하지 못한다는 평가를 받고 있다. 이에 본 연구에서는 지역이 가진 자원을 다양하게 연계하여 잠재적 관광자원을 활성화할 수 있는 관광네트워크를 구축하였으며, 이를 바탕으로 체류형 관광을 설계함으로써 관광정책이 지역경제에 기여할 수 있는 기틀을 마련하였다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.21-24
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• 2008

감성 컨버전스 시대에 있어 상품의 성능이나 기술은 더 이상 소비자의 선택요소는 아니다. 소비자들은 능동적으로 상호작용이 가능한 체험을 원한다. 체험을 줄 수 있는 공간의 역할을 강조되고 총체적인 공간마케팅 전략의 필요성이 부각되고 있다. 본 연구는 사례를 분석하여 소비자 욕구 충족 요소와 체험요소의 관계를 파악하고 공간마케팅 전략의 방향성을 제언하고 있다.