• Journal of Fashion Business
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• v.27 no.1
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• pp.140-155
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• 2023

This study was undertaken to observe the influence of the model image and self-image congruence of consumers in Korean cosmetic advertisements on the advertising attitude and analyze the relationship between self-image congruence and advertising demand type, participation, and advertising effect, and to help develop plans to more effectively communicate advertising images. The experimental design of this study was 2 (self-image congruence: consistency vs. inconsistency) × 2 (advertising appeal: rational appeal vs. emotional appeal) × 2 (involvement: high vs. low) three-way ANOVA. The results of the study showed that the interrelationship between self-image congruence and advertising appeal type and involvement played an important role in determining the advertising attitude. More specifically, firstly, the self-image congruence of consumers in Korean cosmetic advertising affected the advertising attitude. Secondly, in the advertisements of Korean cosmetics, consumers preferred a rational advertising appeal to an emotional advertising appeal. Finally, statistical results showed significant differences in the influence of the interaction effect of the self-image congruence status of consumers and the advertising appeal on the attitude of advertising. The Korean cosmetic involvement of consumers had a significant impact on whether the Korean cosmetic advertising model image and consumer self-image were consistent with the type of advertising appeal and on the interaction effect of advertising attitude.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.381-393
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• 2016

The new paradigm of 3D printing is that no one is clearly easy to regulate or estimate the impact adverse on existing industry or the form of new business models. Nevertheless, it will be judged that there is no person to deny about potential possibility of implicated 3D printing technology by industrial and business aspects. This study has the purpose and significance of that to suggest practical education which is available as practical application because new creative tools in design department are expected to have greater impact and use of 3D printing technology. Based on the analysis of research on the work process of 3D printing technology for this purpose, we composed the step-by-step curriculum linkages which combined theory and practice for student to create the well-made final output.

• Journal of the Korea Convergence Society
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• v.10 no.2
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• pp.195-200
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• 2019

The purpose of this study is to investigate the phenomenon of user's use of services, focusing on Skyscanner apps, and to suggest improvements to provide better user experience. The service described in this paper is complicated in booking ticket and deficient its usability at a certain age. As a result, three point of improvement is derived. Provide clear information and countermeasures. And make operating procedure be convenient to learn. It is significant that this study suggested ways to improve ticket reservation services through Skyscanner, a major online ticket reservation service. In the follow-up study, I expected that this study will help the various business models improve its system such as UI design, improvement of information structure, and Skyscanner for silver generation.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.299-304
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• 2012

In this study, immersion elements of game fields were classified and analysis by dividing them into the steps of design, interface and fun element, after classifying in-game-advertisement by its purpose. In-game-advertisement business model analyzed by that and the direction that develops based on user immersion elements of in-game-advertisement was studied accordingly. The advertisement access to various immersion elements could be checked in the recent in-game-advertisement by that.

• Journal of Korea Society of Digital Industry and Information Management
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• v.13 no.1
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• pp.185-196
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• 2017

Today, companies and social actors at the beginning of the Fourth Industrial Revolution are focusing on active innovation and efforts to adapt to rapidly changing environmental changes. Design thinking refers to creative strategies designers utilize during the process of designing. Design thinking is also an approach that can be used to consider issues and resolve problems more broadly than within professional design practice, and has been applied in business and to social issues. However, there are some limitations in the design thinking methodology during the project in the field. This paper presents a novel design - thinking process that incorporates a lean start - up based business model into the design thinking process. We conducted a case study to verify the effectiveness of our new design thinking process in social innovation projects. In this paper, it is meaningful to suggest and verify a new process that combines business model Zen to complement the limit of design thinking. It will also provide guidelines for design thinking projects as tools for social innovation.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.203-207
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• 2006

기업의 시장개척과 경쟁 우위 확보에 있어 인간친화형 혁신 제품의 개발이 중요해지고 있다. 인간친화형 혁신 제품의 개발은 기술, 인간, 미학, 비즈니스와 경영, 윤리와 법에 대한 전공 지식 및 제품 개발 전 과정에 대한 통합적인 시각과 경험을 필요로 한다. 이를 위한 교육과정은 학제간 및 산학간 연계를 통해, 교과과정을 이수한 인력이 별도의 교육 없이 제품 개발 업무를 수행할 수 있도록 개발되어야 한다. 본 연구는 국내 대학의 산업공학, 기계공학, 산업디자인학과와 국외 MIT, Stanford, Carnegie Melon 대학의 제품 설계 및 개발 교육 프로그램을 대상으로 (1) 목표 및 대상 파악, (2) 교과과정 특성분석, (3) 운영 모델을 파악한다. 이를 바탕으로 국내외 현황에 대한 비교 분석 결과를 제시하고 대상과 목표, 이수방식 등에 따른 다양한 학제간/산학간/프로그램 운용 등에 필요한 모델을 정리하고 그 활용방안을 제안한다.

• Journal of Engineering Education Research
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• v.13 no.6
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• pp.180-187
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• 2010

Design and management of information and industrial engineering (DMIIE) is a project-oriented junior/senior class that integrates the methodologies of industrial and information engineering in order to solve real-world problems. It examines social issues, engineering approaches to solve the problems and business models that can generate sustainable value for society. This course help students use their engineering knowledge to assess and solve the problems faced by local community. By conducting real-world projects, students get an opportunity to refine their oral and written communication skills. In this paper, the experience of DMIIE course is presented. The effects of the community-based learning for a senior design course are discussed. The possibility of using this blended type of design course to meet the ABEEK outcomes is also stated.

• The Research Journal of the Costume Culture
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• v.31 no.6
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• pp.793-805
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• 2023

This study analyzes the body shapes of lower-body obese female adolescents and proposes a slacks pattern suitable for their body type. Lower-body obesity is a prevalent type of teenage obesity, and our proposals aim to improve consumer satisfaction in ready-to-wear clothes across this demographic. We first observe characteristics of obese lower bodies, noting significantly above-average thigh and hip circumference. These figures indicate a high degree of curvature in obese lower bodies, along with a large drop value. Leveraging this data, we develop a novel slacks pattern using 3D avatars in a virtual simulation system. The formulas for the main areas of the pattern are as follows: front waist girth W/4+0.75cm+0.5cm, back waist girth W/4+0.5cm-0.5cm, front hip girth H/4+1.25cm-0.5cm, back hip girth H/4+2cm+0.5cm, front crotch extension H/16+0.5cm, back crotch extension H/8+1cm. Results from appearance evaluations show that this pattern minimizes strain rate on the waist and hips, and its average score is significantly higher than that of an alternative pattern that was also evaluated. The minimized strain rate and high average score indicate that our pattern assigns a sufficient amount of space to the appropriate areas. Based on these results, we expect our research to inform slacks pattern development and production for obese consumers of all types.

• Korea Science and Art Forum
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• v.23
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• pp.111-122
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• 2016

The purpose of this multi-disciplinary convergent study is to establish Image Copyright Archive Model for Museums to protect image copyright and vitalize the use of images out of necessity of research and development on copyright services over the life cycle of art contents created by the museums and out of the necessity to vitalize distribution market of image copyright contents in creative industry and to formulate management system of copyright services. This study made various suggestions for enhancement of transparency and efficiency of art contents ecosystem through vitalization of use and recycling of image copyright materials by proposing standard system for calculation, distribution, settlement and monitoring of copyright royalty of 1,000 domestic museums, galleries and exhibit halls. First, this study proposed contents and structure design of image copyright archive model and, by proposing art contents distribution service platform for prototype simulation, execution simulation and model operation simulation, established art contents copyright royalty process model. As billing system and technological development for image contents are still in incipient stage, this study used the existing contents billing framework as basic model for the development of billing technology for distribution of museum collections and artworks and automatic division and calculation engine for copyright royalty. Ultimately, study suggested image copyright archive model which can be used by artists, curators and distributors. In business strategy, study suggested niche market penetration of museum image copyright archive model. In sales expansion strategy, study established a business model in which effective process of image transaction can be conducted in the form of B2B, B2G, B2C and C2B through flexible connection of museum archive system and controllable management of image copyright materials can be possible. This study is expected to minimize disputes between copyright holder of artwork images and their owners and enhance manageability of copyrighted artworks through prevention of such disputes and provision of information on distribution and utilization of art contents (of collections and new creations) owned by the museums. In addition, by providing a guideline for archives of collections of museums and new creations, this study is expected to increase registration of image copyright and to make various convergent businesses possible such as billing, division and settlement of copyright royalty for image copyright distribution service.

• Archives of design research
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• v.17 no.3
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• pp.81-90
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• 2004

The reason of the appearance of Internet is regarded as a milestone since we have shared information globally in a mutual way. The important thing on this point is what contents we choose for ourselves. The Internet could be meaningless unless we use it in a certain way, which ultimately means that the Internet has to deliver something valuable to us humans. Therefore, we have looked at how we can deliver and share humanity and emotion through the Internet, also how we can instill vital power into our real life, through the Internet. Fortunately, the current study must essentially be ongoing due to its nature with perhaps a multidisciplinary team brainstorming ideas. The reason for that is that not only could we find new business models for companies, but also find out new ways to appease the human mind in the modern age. In addition, as consumers needs become more specialized and diversified, companies are expected to face up to fierce competition with the help of innovative ideas. The ever-intensifying competition requires companies to cultivate new strategic tools in order to have new, powerful and sustainable comparative advantages. The goal of this research will be to explore ways of finding a new approach. Specifically, this research is about how to use the EVC(empathetic virtual character), which, this researcher believes, can deliver emotional benefits so as to make e-branding successful. According to reports, it has been proven that this new concept including the EVC can result in tremendous success. So the goal of this research is to explore the current situation and to anticipate the future concerning virtual characters.