• Journal of Digital Convergence
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• v.18 no.2
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• pp.213-221
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• 2020

The purpose of this study was to apply Keller's ARCS motivational model to the business major English class and to investigate the effects of ARCS model on learning motivation and academic achievement. The subject for this study was 27 junior students majoring in business administration who took the business major English class. As a means of measurement, questionnaires and the results of written tests were used. The analysis on the results of the two groups, the experimental group applying ARCS model and the comparison group using the traditional lecture method, showed that the teaching-learning method applying ARCS model for the business major English class was effective in improving all elements of learning motivation such as attention, relevance, confidence and satisfaction, and in improving academic achievement in business English and business-related content.

• Venture DIGEST
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• s.74
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• pp.21-21
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• 2005

비즈니스상 편지를 작성하는 경우가 많지만 영어로 작성하는 일이 쉽지만은 않습니다. 비즈니스 영어라고 해서 길고 어려운 단어들을 사용하는 것이 옳은 것은 아닙니다. 작성자의 의사를 얼마나 쉽고 효과적으로 나타내느냐가 중요합니다. 오늘은 편지 작성에 유용한 몇 가지 팁을 알려드리겠습니다.

• Journal of Digital Convergence
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• v.13 no.2
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• pp.91-103
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• 2015

This research aimed to investigate the benefits of incorporating Problem-Based Learning(PBL) approach in Business English classes in a Korean university. This study focused on student experiences of learning in a PBL environment. The study examined the feasibility of cultivating students' key job competencies, that of their learning achievement and their satisfaction with the PBL approach. Data on student experiences were gathered from questionnaires. The analysis of the data showed, first, that the PBL could cultivate students' key job competencies. Second, the PBL could have a positive effect on students' acquisition of business content knowledge and their English language development. Third, the PBL approach achieved above moderate level of student satisfaction.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.91-100
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• 2019

The purpose of this study was to provide basic data for the selection of educational contents when developing a course for cultivating global business communication competence. Reviewing previous studies on sub-elements of global competence, the researcher selected the sub-elements of global business communication competence. A survey was conducted on 148 employees of 20 companies regarding the importance of the sub-elements of global business communication competence. As a result, it was concluded that the sub-elements of relatively high importance-English email writing, reading and understanding of English materials and documents, telephone English, business English conversation, understanding of other cultures, communication skills, business knowledge-should be included in the educational contents of a course for cultivating global business communication competence.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.35-46
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• 2017

According to domestic and foreign research, one of the common characteristics of good teaching is a variety of class activities. To make 'Business Major English' a good class, the researcher used a variety of class activities such as professor explanation, group activities & presentation, vocabulary quizzes, reading comprehension, homework and test feedback. The participants were 39 junior students who took 'Business Major English' in 2015 and 2016. Data on student perception were gathered from questionnaires. The analysis of the data showed, first, that the class activity the students preferred the most was professor explanation. Second, the class activity which was the most helpful in understanding text content and English sentence structures was professor explanation. Third, there were not many students preferring group activities & presentation and the students found group activities & presentation the least helpful in understanding text content and English sentence structures. Given the results, this study implies that for English class activities, students' preferences and the help they perceive have a relation to the characteristics of a class and students' English proficiency.

• English Language & Literature Teaching
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• v.11 no.1
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• pp.77-98
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• 2005

The purpose of the study is to investigate whether focus-on-form instruction is effective in promoting accuracy in writing and to make some suggestions regarding education in business English writing. For this purpose, an experiment, of which the participants were 29 college sophomores taking a course in business English, was made. The learners received instruction in the English nouns followed by modificatory phrases or clauses through the focus-on-form techniques, feedback and explicit explanation. The results were as follows: First, the learners who received focus-on-form instruction improved accuracy in writing. Second, there was a correlation between the learners' English proficiency levels and the effects of focus-on-form instruction. Third, the high level learners showed more positive attitude toward focus-on-form instruction than the low level ones. To promote accuracy in written business communication, the following suggestions were made on the basis of the results: First, focus-on-form instruction should be incorporated into a content-based business English class. Second, repeated focus-on-form instruction is needed. Third, learners' English proficiency levels should be taken into account when focus-on-form instruction is given.

• Korean Journal of English Language and Linguistics
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• v.4 no.2
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• pp.229-252
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• 2004

The TOEIC has widely used to evaluate business English proficiency in Korea, but those who achieved high scores still often face difficulties in performing their duties in English at work. This implies that the test may not evaluate business English proficiency effectively enough. With an ultimate goal of proposing an effective way of assessing business English proficiency, therefore, his study analyzed the predictive validity of the TOEIC. A correlation analysis was conducted between TOEIC scores of 64 office workers of multinational companies and their working skills in English evaluated by themselves, and their colleagues and seniors. Its results illustrated a significant correlation between their listening and reading scores and their working skills measured by all the groups, but not between their scores and their working skills in speaking and writing. In addition, the study did a delphi study to identify working skills in English to be assessed in business English tests and a contents analysis of the TOEIC. The results suggest business English tests should be able to assess working skills by work types and more direct testing of working skills in speaking and writing is needed.

• Journal of Convergence for Information Technology
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• v.7 no.1
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• pp.11-16
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• 2017

In the era of globalization, small and medium sized businesses (SMBs) are striving to attain competitive advantage in the rapidly changing and diversified markets. It is necessary for SMBs to enhance their global compentency in order to successfully enter overseas markets. In an attempt to shed light on how closely an SMB's global competency is related to how efficiently their employees can perform their tasks in the overseas market, this study examined the nature of English use in oral communication by twelve Korean men working in Dubai. Questionnaires and recordings were used to collect the data. The results show that English competency plays a crucial role in work efficiency in the overseas business context. Also, superior oral skills are considered the most important in doing business as it is the most frequently required form of communication. Participants of the study showed a tendency to make up for their lack of communicative competency by using various strategies. They tried to avoid communication breakdown by all means in order to get the task done.

• Journal of Fashion Business
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• v.1 no.1
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• pp.53-70
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• 1997

The purpose of this thesis is to make clear particulartity of young adult generation which leads industry in their demands so that fashion trends are foresaw, and to describe style of costume satisfied with picture of new male. This thesis is to consider young adult style of costume in terms of double root described by W$\ddot{o}$lfflin in the internal meaning and the external form, so as to analyze their unique style. In conclusion, domestic young adult style of costume is embodied in the internal meanings of individuality, aestheticism and new classicism in terms of the external forms which means body-priority-form by open-form, whole-form, integration-form, rounded-form, indeterminate-form. With these results, domestic fashion industry is demanded to be from classic to modern expressions so as to be reflected in sophisticated masculinity of young adult.

• Annual Conference of KIPS
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• 2023.11a
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• pp.936-937
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• 2023

본 논문에서는 LLM(Large Language Model) 모델의 fine-tuning 을 통한, 기초 수리 서술형 문항 풀이용 모델 및 Dall-E2 등 이미지 생성형 모델을 활용한 따른 영어 퀴즈풀이용 이미지 생성형 모델을 생성하여, 한국어 기반 LLM 자체 모델 학습 및 교육용 이미지 생성에 대한 방법을 고찰하였다.