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http://dx.doi.org/10.14400/JDC.2020.18.2.213

A Study of the Effects of Keller's ARCS Motivational Model on Learning Motivation and Academic Achievement in Business Major English Class  

Kim, Bu-Ja (Dept. of Global Business & Information, Seoul Christian University)
Publication Information
Journal of Digital Convergence / v.18, no.2, 2020 , pp. 213-221 More about this Journal
Abstract
The purpose of this study was to apply Keller's ARCS motivational model to the business major English class and to investigate the effects of ARCS model on learning motivation and academic achievement. The subject for this study was 27 junior students majoring in business administration who took the business major English class. As a means of measurement, questionnaires and the results of written tests were used. The analysis on the results of the two groups, the experimental group applying ARCS model and the comparison group using the traditional lecture method, showed that the teaching-learning method applying ARCS model for the business major English class was effective in improving all elements of learning motivation such as attention, relevance, confidence and satisfaction, and in improving academic achievement in business English and business-related content.
Keywords
ARCS model; Business Major English; Learning Motivation; Achievement in Business English; Achievement in Business-Related Content;
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Times Cited By KSCI : 2  (Citation Analysis)
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