• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.4
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• pp.895-899
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• 2009

This paper presents a business models of the robot industry for copying with aging society that facilitates to create new business opportunities in the convergence age. In order to identify the market drivers for both convergence and aging society, the trends of them analyzed. Through constructing and analyzing market value chain, we design a set of the business model of the robot industry focused on u-health robots of a convergence service type integrated ubiquitous, health and robot. In addition, we describe the evolution path of the proposed business model in terms of technology development and market. Finally, we develop a matrix based evaluation framework to measure and assess the effectiveness of the business model.

• Journal of Korea Entertainment Industry Association
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• v.15 no.5
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• pp.33-43
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• 2021

Kakao M and Kakao page have been merged to form contents corporation, Kakao entertainment. Kakao M has 15 contents management agencies and 4 music labels, in addition to movie and drama productions. Kakao Page currently holds IP rights for about 8,500 content stories. This study explores the relationship between M&A for absorptive capacity and content value chain by considering the factors that determine boundary spanning behaviors. Using the Kakao entertainment in-depth case study as the practical lens, research results of this study are suggested. Kakao's effective M&A activities are critical key factor for absorptive capacity in the entertainment industry and has a strong network with advantage assets. Also, as the contents business becomes even more competitive, Kakao need to venture beyond entertainment boundaries to seize creative opportunities. Kakao entertainment with absorptive capacity and boundary spanning behaviors through M&A and contents value chain best qualified for entertainment dominant strategy.

• Information Systems Review
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• v.5 no.2
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• pp.1-21
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• 2003

In this paper, we investigate industrial product intermediary's transformation strategy by exploiting advantages afforded by web based information technologies. Our motivation for this research stems from exploring intermediary's responding strategy to cope with supplier's threatening to disintermediation. From transaction cost perspective, internet can induce both the vertical quasi-integration (electronic hierarchy) and outsourcing (electronic market). Our rationale on directing one of these bi-directional movements is specified on intermediary's value adding on the supply chain. As such, we investigated supply chain performance, IT effects on customer's requirement of channel functions, and channel power structure. Propositions to suggest contingent e-transforming strategic alternatives are logically derived from dyadic nature of supply chain characteristics such as efficiency versus customer services, and supplier dominant versus easy replaceability of suppliers. The contingent e-transformation framework developed from intermediary's perspective is reviewed through longitudinal industry case analysis. Implications from the industry case analysis give us insights for the effectiveness of the framework to combine supply chain characteristics with intermediary's e-transformation.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2003.05a
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• pp.298-303
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• 2003

Due to the changes in market place, new business types(e.g. e-business) have been rapidly emerged and increased. However, those new business types have not much been emerged n shipping and port related industries, and adoption rate of e-business in this area is very low, compared to other industries. Thus, to promote e-business in this area. many policies have been studied. However, most of previous studies have not been based on industrial structure, and results of these studies have mostly been case by case. Further, there have been no research based on the related theories. As a result, despite many of research and project for shipping and port related e-business, prominent achievements in this area have never to be presented. For these reasons, it can be stated that, first of all, basic studies related to new business types in shipping and port are needed. For these reasons, it can be stated that, first of all, basic studies related to new business types in shipping and port are needed, and then, various policies based on results of those basic studies should be discussed. The aim of this study is to classify business types existed (or expected) in a port related industry, ship bunkering. This taxonomy was based on theories related to business layer(BL) and value chain(VC), and these BL and VC combination enabled to acquire all possible business types.

• The Journal of the Korea Contents Association
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• v.8 no.9
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• pp.172-184
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• 2008

The purpose of this study analyzes services and the markets creating the profit of the national home network industry and the promotion strategy will be proposed. First, the technologies and products of the home network industry are analyzed, and the value chain of this industry is grasped. Second, the home network industry is classified into the communication common carrier, the construction carrier, the content/solution carrier, and the electronic business carrier. Third, The business model of the home network industry reconstructed based on the researches of Morris et al.(2005) and Chesbrough and Rosenbloom(2002), and the strategies are analyzed. We performed the industrial analysis as the company environment analysis, factor analysis of the value creation, business strategy analysis and so on.

• Management & Information Systems Review
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• v.36 no.4
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• pp.1-19
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• 2017

These days, the concept of creating shared value is drawn keen attentions to. This interest comes out of the expectation that Creating Shared Value(CSV) can offer an answer to some social issues by creating societal and economic values on the top of the achievements that existing Corporate Social Responsibility(CSR) has made. However, it is difficult to make a clear distinction between the achievements that the activities of CSR and CSV have made. In this regard, developing a methodology to make an actual proof analysis on the accomplishments of CSV and to verify customer's awareness of and attitude towards the CSV is necessarily required. A company needs to gain a competitive advantage in the marketplace as well as resolve a social issue by innovating value chain. The research has verified the cause and effect relationship between the CSV from the point of view of value chain and the purchase intention aroused by its economic, societal and cultural values through the company image and credibility with actual proof analysis and come up with following results. First, a societal and cultural value resulted in giving positive impact on a company's image, which implies that CSV activities can be the thin end of the wedge through which customers have a good image of the company involved in CSV. Second, a societal value makes a positive influence on the credibility of a company. In this regard, CSV should be recognized not just as a thing that generates a cost, but a way to win-win as well as future development. Third and last, the research results show that both company image and credibility influence on purchase intention. Considering that CSV generates a positive evaluation on a company that will ultimately cause continuous profit-making, the company's ultimate goal of activities, it should be approached from the perspective of making a mid-and-long term strategy.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.163-171
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• 2016

This study derived the policy implications and market strategies by analysis the e-book companies requirements & the CPND value chain structure, in order to revitalize the e-book market in Korea. Specifically, we examined the prospect of e-book market in Korea, current situations of production and distribution, awareness of service utilization and requirements for support policy with targets of 30 companies. As a research, the most needed item for e-book companies is 'PR and marketing support to enter and open the markets'(27%), which is the highest. 'Financial support such as labor costs and business expenses', 'support for retraining personnel to develop the expertise in respective fields' are followed and they account for 22%. Currently, the most effective support item is the external support program(35%) and funding power(30%) is followed. Unlike a paper book market, e-book is turned into a platform business in terms of the value chain. Based on these research content, e-book market activation and corporate competitive strategy was derived as follows : 1)literacy reinforcement about SNS marketing and e-pub3 authoring tool. 2)statistical DB construction of retail sales channels. 3)diversification of the billing system. 4)The quality of the e-book content certification.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.15-20
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• 2020

A manufacturing industry has secured its competitiveness through cost reduction, research for new products, development of manufacturing technology traditionally. However, many manufacturers are being required of innovative efforts for business sustainability by emergence of new technology and industry owing to fast technology development and convergence among technologies and industries. Continuous growth can not be expected with the way of simple manufacturing and sales under the 4^th industrial revolution era. Separation of service from product is getting more vague in some specific area and a service provider is often offering its own product together. Innovation destroying manufacturing value chain with servitization can only create the new value. Basic concept of servitization, paradigm change and future prospect of manufacturing industries suffering from the 4^th industrial revolution will be analyzed in this paper. Also, the strategy, application and methodology for servitization required in the convergence period will be researched.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.286-291
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• 2008

세계 IT 서비스산업의 최근 동향을 살펴보면, 2008년 시장규모가 5,259억 달러에 달하며, 이후 매년 6% 내외의 지속적인 성장률을 보일 것이라고 한다. 이는 기업들의 가치사슬의 중심이 기존의 제조업 중심에서 새로운 가치를 창출하는 R&D, 마케팅, 재무 등의 서비스 분야로 옮기는 시장흐름에 따라, IT 서비스산업 역시, 새로운 경제 성장엔진으로서 서비스산업의 중요한 영역으로 자리 매김하고 있음을 알 수 있다. 그러나 최근 국내 IT 서비스 기업들은 협소한 시장, 기업들간의 치열한 경쟁으로 성장률이 둔화되는 모습을 보이고 있다. 이에 따라 IT 서비스산업의 기업들은 최근 서비스산업의 성장과 함께 등장한 새로운 '서비스’에 대해 이해하고, 서비스 가치를 극대화시키는 혁신을 이끌기 위해 투자하고 있다. 즉, 단순히 IT 서비스를 기업의 하부구조를 위한 기능으로 이해하였던, 시각에서 벗어나, IT 조직의 상황을 고려하여 기업의 성장을 도모하는 전략으로 IT서비스를 이해하고, 이를 통해 서비스 혁신을 이끌어야 하는 필요성이 지각되고 있는 것이다. 기존 IT 서비스 관련 혁신관점의 연구들을 살펴보면, 기술중심의 시각에서 혁신 수준 또는 특성이 IT 수용성 및 성과에 미치는 영향에 대해 설명하는 연구들이 대부분으로, IT 서비스를 실제 서비스의 관점에서 이해하여 혁신과의 관계를 규명하는 실증 연구는 부족한 상태이다. 따라서 본 연구에서는 IT 지배구조와 서비스 혁신특성을 통합적으로 고려하여, IT 서비스와 서비스 혁신에 미치는 영향에 대해 알아보고자 한다. 이를 통해 본 연구는 IT 서비스산업의 발전을 위해 전통적인 기술중심의 시각을 극복하고, 비즈니스 관점에서 서비스 혁신을 이끌 수 있는 접근을 제시 할 수 있을 것으로 기대된다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.2
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• pp.129-146
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• 2014

In order to be successful in the very changeable competitive environment, the organization has to creative not only on the research and development but also on the Value Chain. Especially for the middle and small venture companies, they have to be creative on the Value Chain to get new profit. For the value innovation, kinds of factors which initiate the value innovation such as Meaningful Work, Risk Taking, Customer Orientation, Agile Decision-Making, Business Intelligence, Open Communication, Empowerment, Business Planning, Learning Organization and other similar factors should be included in the organization culture. By focusing on the above 9 factors with value innovation culture, the study practically analysis the effect of the Value Innovation Culture on the Individual Creativity, and the followings are the result of the study. Firstly, meaningful work, empowerment and risk taking are positively associated with expert knowledge which is one component of individual creativity. Secondly, open organization is confirmed to be positively associated with creative thinking skills. Thirdly, learning organization, empowerment and innovativeness are the factors which is positively associated with Intrinsic Motivation. These results have showed the employees' individual recognized Value Innovation Culture is confirmed to be helpful on inducing Individual Creativity.