Browse > Article

Analytic Approach to e-Transformation of Intermediary  

Han, Hyun-Soo (Information Technology Management Track, College of Information and Communications, Hanyang University)
Publication Information
Information Systems Review / v.5, no.2, 2003 , pp. 1-21 More about this Journal
Abstract
In this paper, we investigate industrial product intermediary's transformation strategy by exploiting advantages afforded by web based information technologies. Our motivation for this research stems from exploring intermediary's responding strategy to cope with supplier's threatening to disintermediation. From transaction cost perspective, internet can induce both the vertical quasi-integration (electronic hierarchy) and outsourcing (electronic market). Our rationale on directing one of these bi-directional movements is specified on intermediary's value adding on the supply chain. As such, we investigated supply chain performance, IT effects on customer's requirement of channel functions, and channel power structure. Propositions to suggest contingent e-transforming strategic alternatives are logically derived from dyadic nature of supply chain characteristics such as efficiency versus customer services, and supplier dominant versus easy replaceability of suppliers. The contingent e-transformation framework developed from intermediary's perspective is reviewed through longitudinal industry case analysis. Implications from the industry case analysis give us insights for the effectiveness of the framework to combine supply chain characteristics with intermediary's e-transformation.
Keywords
e-Commerce; Intermediary; Supply chain; e-Transformation; Transaction cost economics;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Brown, J. R., Lusch, R, and Muehling, D. D., 'Conflict and Power-Dependence Relations in RetailerSupplier Channels', Journal of Retailing, Vol. 59, Winter 1983, pp. 53-79.
2 Davidson, W. H., 'Beyond Re-engineering: the Three Phases of Business Transformation', IBM systems Journal, Vol. 32, No.1, 1993, pp. 65-79
3 Heide, J. B. and John, G., 'The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels', Journal of Marketing, Vol. 59, January 1988, pp. 20-35
4 Kaplan, S. and Sawhney, M., 'E-Hubs: The New B2B Marketplaces', Harvard Business Review, Vol. 78, No.3, May-June 2000, pp. 97-103   PUBMED
5 Kim, K. and Frazier, G. L., 'A Typology of Distribution Channel Systems: A Contextual Approach', International Marketing Review, Vol. 13, No.1, 1996, pp. 19-32   DOI   ScienceOn
6 Klein, S., Frazier, G. L., and Victor, J. R., 'A Transaction Cost Analysis Model of Channel Integration in International markets', Journal of Marketing Research, Vol. 27, May 1990, pp. 196-208
7 Lee, H. G. and Clark, T., 'Market Process Reengineering through Electronic Market Systems: Opportunities and Challenges', Journal of Management Information Systems, Vol. 13, No.3, Winter 1996-1997, pp. 113-136
8 Osterle, H., Fleisch, E., Alt, R., Business Networking: Shaping Collaboration Between Enterprises, 2nd and revised ed., Springer, 2001
9 Rosenbloom, B., Marketing Channels; A Managerial View, 6th ed., The Dryden Press, Chicago, IL, 1999
10 Scherer, F. M., Industrial Market Structure and Economic Performance, 2nd ed., Rand McNally, Chicago, IL, 1980
11 Subramanian, c., Shaw, M. J., and Gardner, D. M., 'Product Marketing and Channel Management in Electronic Commerce', Information Systems Frontiers, VoL 1, No.4, 2000, pp. 363-378
12 Venkatraman, N., 'IT-Enabled Business Transformation: from Automation to Business Scope Redefinition', Sloan Management Review, Vol. 35, No. 2, Winter 1994, pp. 73-87
13 Fisher, M., 'What is the Right Supply Chain for Your Product?', Harvard Business Review, March-April 1997, pp. 105-116
14 Manrodt, K. B., 'The State of Supply Chain Measurement', Proceedings of a Workshop on Supply Chain Management Practice and Research: Status and Future Directions, held at the University System of Maryland Rockville, Maryland, April, 2001
15 Chircu, A. M. and Kauffman, R, 'Limits to Value in Electronic Commerce-Related IT Investment', Journal of Management Information Systems, Vol. 17, No.2, Fall 2000, pp. 59-80
16 Sawy, O. A. E., Malhotra, A., Gossain, S., and Young, K. M., 'IT-Intensive Value Innovation in the Electronic Economy: Insights from Marshall Industries', MIS Quarterly, VoL 23, No.3, 1999, pp. 305-335
17 Zott, C., Amit, R, and Donlevy, J., 'Strategies for Value Creation in e- commerce: Best Practice in Europe', European Management Journal, Vol. 18, No.5, 2001, pp. 463-475
18 Clark, T. H. and Lee, H. G., 'Performance, Interdependence and Coordination in Business-to-Business Electronic Commerce', Information Technology and Management, Vol. 1, 2000, pp. 85-105
19 Karimi, J., Somers, T. M., and Gupta, Y. P., 'Impact of Information Technology Management on Customer Service', Journal of Management Informalion Systems, Vol. 17, No.4, 2001, pp. 125-128
20 McAdam, R. and McCormack, D., 'Integrating Business Processes for Global Alignment and Supply Chain Management', Business Process Manage- ment Journal, Vol. 7, No.2, 2001, pp. 113-130   DOI   ScienceOn
21 Williamson, O.E., Markets and Hierarchy: Analysis and Antitrust Implications, Free Press, New York, NY, 1975
22 Rayport, J. F. and Jaworski, B. J., e-Commerce, McGraw-Hill/Irwin, New York, NY, 2001
23 Gurbaxani, V. and Whang, S., 'The Impact of Information Systems on Organizations and Markets', Communications of ACM, Vol. 34, No.1, 1991, pp. 59-73   DOI
24 Galati, Rand Garino, J., 'Get the Right Mix of Bricks and Clicks', Harvard Business Review, May-June 2000, pp. 107-114
25 Coughlan, A. T., Anderson E., Stem, L. W., and EIAnsary, A. I, Marketing Channels, 6th ed., Prentice Hall, Upper Saddle River, NJ, 2001
26 Janssen, M. and Sol, H. G., 'Evaluating the Role Intermediaries in the Electronic Value Chain', Internet Research, Vol. 10, No.5, 2000, pp. 406-417   DOI   ScienceOn
27 Amit, Rand Zott, C; 'Value Creation in e-business', Strategic Management Journal, Vol. 22, No. 6/7, 2001, pp. 493-520
28 Bailey, J. P. and Bakos, J. Y., 'An Exploratory Study of the Emerging Role of Electronic Intermediaries', International Journal of Electronic Commerce, Vol. 1, No.3, 1997, pp. 7-20   DOI
29 Jones, C. J., Hesterly, W. A., and Borgatti, S. P., 'A General Theory of Network Governance: Exchange Conditions and Social Mechanisms', Academy of Management Review, Vol. 22, No.4, 1997, pp. 911-945   DOI   ScienceOn
30 Malone, T. W., Yates, J., and Benjamin, R.I., 'Electronic Markets and Electronic Hierarchies', in TJ. Allen & M.S. Morton (Eds.), Information Technology and the Corporation of the 19908, Oxford University Press, New York, NY, 1994, pp. 61-81
31 Kiang, M. Y., Raghu, T. S., Shang, K. H., 'Marketing on the Internet - Who can benefit from an Online Marketing Approach?', Decision Support System, Vol. 27, No.4, 1999, pp. 383-393   DOI   ScienceOn
32 Rangan, V. K., Menezes, M. A. J., and Maier E. P., 'Channel Selection for New Industrial Products: A Framework, Method, and Application', Journal of Marketing, Vol. 56, No.1, 1992, pp. 69-82   DOI   ScienceOn
33 Anderson, E., Day, G. S., and Rangan, V. K., 'Strategic Channel Design', Sloan Management Review, Vol. 38, No.4, Summer 1997, pp. 59-69
34 Clemons, E. K. and Row, M. C., 'Information Technology and Industrial Cooperation: The Changing Economics of Coordination and Ownership', Journal of Management Information Systems, Vol. 9, No.2, 1992, pp. 9-28
35 Konsynki, B. R, 'Strategic Control in the Extended Enterprise, IBM Systems Journal, Vol. 32, No.1, 1993, pp. 111-142
36 Bakos. J. Y., 'A Strategic Analysis of Electronic Marketplace', MIS Quarterly, Vol. 15, September 1991, pp. 295-310.
37 El-Sawy, O. A. and Bowles, G., 'Redesigning Customer Support Process for the Electronic Economy: Insights from Storage Dimension', MIS Quarterly, December 1997, pp. 457-483
38 Lucking-Reiley, D. and Spulbur, D. F., 'Business-toBusiness Electronic Commerce', Journal of Economic Perspectives, Vol.15, No. 1, 2001, pp. 55-68   DOI   ScienceOn