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http://dx.doi.org/10.14400/JDC.2016.14.4.163

Study on analysis of the Corporate requirements and CPND Value chain for e-book Market Activation  

Na, Yun-Bin (Dept. of Culture-Art Business Administration, Chung Ang University)
Yu, Jong-Sun (Dept. of Literary Creation, Chung Ang University)
Lee, Seoung-Ha (Dept. of Literary Creation, Chung Ang University)
Publication Information
Journal of Digital Convergence / v.14, no.4, 2016 , pp. 163-171 More about this Journal
Abstract
This study derived the policy implications and market strategies by analysis the e-book companies requirements & the CPND value chain structure, in order to revitalize the e-book market in Korea. Specifically, we examined the prospect of e-book market in Korea, current situations of production and distribution, awareness of service utilization and requirements for support policy with targets of 30 companies. As a research, the most needed item for e-book companies is 'PR and marketing support to enter and open the markets'(27%), which is the highest. 'Financial support such as labor costs and business expenses', 'support for retraining personnel to develop the expertise in respective fields' are followed and they account for 22%. Currently, the most effective support item is the external support program(35%) and funding power(30%) is followed. Unlike a paper book market, e-book is turned into a platform business in terms of the value chain. Based on these research content, e-book market activation and corporate competitive strategy was derived as follows : 1)literacy reinforcement about SNS marketing and e-pub3 authoring tool. 2)statistical DB construction of retail sales channels. 3)diversification of the billing system. 4)The quality of the e-book content certification.
Keywords
E-Book; Publisher; Requirements; CPND; Value Chain;
Citations & Related Records
Times Cited By KSCI : 11  (Citation Analysis)
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