• Title/Summary/Keyword: 뷰티트렌드

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The appearance management interest of University Students and Appearance management behavior converged with Beauty trend (대학생들의 외모관리관심도 및 뷰티트렌드와 융합된 외모관리행동)

  • Oh, Jeong-Sun
    • Journal of Convergence for Information Technology
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    • v.8 no.6
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    • pp.305-315
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    • 2018
  • The purpose of this study is to investigate the relationship between university students' interest in appearance management and various forms of appearance management behaviors converged with beauty trends. The questionnaire was distributed for 15 days from April 15 to 30, 2018 to the students in the G district. The data of 267 students who explained and agreed on the purpose and method of the study were analyzed using SPSS 18. University students' interest in appearance management showed a difference of interest according to university students, male and female students in body composition management, skin care, hair care, and cosmetics use management except for interest in health care. In addition, students with a high level of interest in managing cosmetics use had a positive effect on the degree of interest in managing cosmetics usage in fashion styles, cosmetics style, skin care, and body management behavior factors that were converged with trends. And negative (-) influence on the use of health equipment. Based on the study of the trend management behaviors of college students, I will expect to utilize the reference materials for new product development research of the beauty industry and will continue to study the new management mode of appearance management.

Beauty Trend Analysis Services using Public Data and Social Web Data (공공데이터 및 소셜 웹 데이터를 이용한 뷰티 트렌드 분석 서비스)

  • Song, Je-O;Kim, Gyoung-Bae;Lee, Sang-Moon
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2017.01a
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    • pp.51-52
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    • 2017
  • 요우커를 중심으로 한 한류 열풍은 연예인, 미디어 콘텐츠 시장을 넘어서 한국산 제품에도 큰 영향을 미치고 있다. 특히, 화장품을 비롯한 뷰티 관련 제품은 가장 대표적인 시장으로 주목 받고 있다. 본 논문에서는 공공데이터 및 소셜 웹 데이터를 이용하여 화장품 관련 기업의 비즈니스를 위한 뷰티 트렌드 분석 서비스를 제안한다. 소셜 웹 데이터는 국내외 뷰티 시장에 대한 제품인지도를 중심으로 분석되며, 공공데이터는 국내에서 유통되는 화장품에 대한 안정성을 중심으로 분석한다.

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Analysis of Image Expression in Make-up Illustration (메이크업 일러스트레이션의 이미지 표현)

  • Lee, Kyung-Hee;Choi, Hee-Ja
    • The Journal of the Korea Contents Association
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    • v.10 no.7
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    • pp.233-243
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    • 2010
  • Thanks to the rapid advance of modern technology in industrial society, economic and material abundances have not only caused a variety of cultural industry to develop but also brought about the development of beauty treatment industry. Like this, the industry has continually expanded into the public rapidly by forming a new beauty trend along with the growth of mass media such as T.V, advertisement, vogue magazine, and film. And make-up is also broadening its artistic areas by utilizing various expression skills and consistently changing with beauty trends, which has influences on Make-up Illustration. As a result, it has been recognized as a new conception of 'art' expanding in interpretation of communicating with the masses under condition of modern culture and stressed in its part more and more. It is expected that Make-up Illustration playing an important role in the exchange of fashion trend information between beauty treatment industry and people will be studied in different-image-expression ways to raise its artistic value and be a useful material for research and creation activities in the foreseeable future by Make-up Illustration made of computer graphics.

A study on the relationship between vagan beauty and the beauty industry (비건 뷰티와 뷰티산업의 연관성에 관한 연구)

  • Hwang, Je-I;Kim, Keum-Ran
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.45-49
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    • 2021
  • Recently, as more attention has been paid to the issues of environmental pollution and animal tests, vegan beauty has become a new trend as an large axis of consumption. Therefore, this study aimed to speculate on the vegan beauty and investigate its corelation with beauty industry through a survey, giving a focus on perception, characteristics, the current status and supplementation of vegan beauty. The results of the survey were: Only 31.3% of the subjects were aware of vegan beauty; In respect to characteristics, the mean value of advantage was 3.08, which was higher than that of disadvantages, 3.04. As for the current status, the rate of purchase intention was high, 81.7% and the rate of outlook was very high, 87.3%. Although vegan beauty has not been popular yet, if price is adjusted, products are diversified and generalized, and performance is improved, it is suggested that it will present positive outlook to future development of beauty industry.

Effects of Beauty Commercial Advertising on Men and Women in Their 20's Purchase of Beauty Products (뷰티 상업광고가 20대 남,녀의 뷰티 상품 구매 결정에 미치는 영향)

  • Noh, Seung-Eun;Cheon, Seung-Hee;Sim, Bo-Ram
    • Journal of Convergence for Information Technology
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    • v.12 no.2
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    • pp.198-205
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    • 2022
  • The purpose of this study is to understand the influence of beauty commercial advertising by gender based on information on beauty trends among men and women in their 20s and to confirm the effectiveness of beauty advertising as a marketing tool. To this end, a survey was conducted on men and women in their 20s who are most interested in appearance and use SNS. Women chose YouTube as the most accessible, reliable, and informative ads, while men chose Instagram, TV, and YouTube respectively, and found that YouTube ads were the most influential for women in their 20s and Instagram ads for men in their 20s. These results can be used to build new strategies in the service and marketing sectors of the future beauty market.

A study on user experience of Instagram IGTV -Focus on fashion·beauty contents service (인스타그램 IGTV의 사용자 경험 연구 -패션·뷰티 콘텐츠 서비스를 중심으로-)

  • Woo, Soo-Hee;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.405-411
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    • 2019
  • The purpose of the study is to investigate a usability of using fashion and beauty service and suggest better user experience on Instagram's newly released mobile video platform, IGTV. The study expects to be a resource of improving the usability on fashion and beauty contents on IGTV and encourage further research for suggesting better guidelines. As a research method, it will experiment current mobile video service first with literature review. Afterwards, the research conducted tasks and in-depth interview with eight Instagram users to evaluate a usability of using fashion and beauty service on IGTV. As a result, it is able to derive two plans that needed improvement. Firstly, IGTV is required to have high accessibility for user's to use service longer and intuitive user experience. Secondly, unlike previous service that Instagram have offered, IGTV need to differentiate to share and get information of fashion and beauty trends.

Female college students' interests in make-up according to recognition types of them (여대생들의 메이크업 인식 유형에 따른 관심도)

  • Hong, Su-Kyung;Kim, Min-Kyung
    • Journal of Digital Convergence
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    • v.13 no.1
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    • pp.525-533
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    • 2015
  • This study presents a favoured pattern of makeup and psychology according to it by recognition type, through an examination of recognition for it in order to understand interest and awareness regarding it among female college students. The makeup is emotionally effective for confidence and positive thought, and is considered to be a category of social manner. The subjects can be grouped according to difference in recognition of makeup: contemplation, reception, observation and correspondence group. Although there is slight difference in the interest of four types of makeup depending on recognition difference, the behavior of makeup plays a large part in establishing personal relationships. The pattern of makeup favours natural style which places an emphasis on skin tone. The female college students in their 20s, who are at the center of current beauty trend market, were asked to conduct questionnaire of makeup, so interest and awareness of makeup behavior can be understand. If these findings are actively used in the beauty trend, various and effective beauty cultures are considered to be created.