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http://dx.doi.org/10.14400/JDC.2019.17.3.405

A study on user experience of Instagram IGTV -Focus on fashion·beauty contents service  

Woo, Soo-Hee (Digital Media Design, HongIk University, International Design School for Advanced Studies)
Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
Publication Information
Journal of Digital Convergence / v.17, no.3, 2019 , pp. 405-411 More about this Journal
Abstract
The purpose of the study is to investigate a usability of using fashion and beauty service and suggest better user experience on Instagram's newly released mobile video platform, IGTV. The study expects to be a resource of improving the usability on fashion and beauty contents on IGTV and encourage further research for suggesting better guidelines. As a research method, it will experiment current mobile video service first with literature review. Afterwards, the research conducted tasks and in-depth interview with eight Instagram users to evaluate a usability of using fashion and beauty service on IGTV. As a result, it is able to derive two plans that needed improvement. Firstly, IGTV is required to have high accessibility for user's to use service longer and intuitive user experience. Secondly, unlike previous service that Instagram have offered, IGTV need to differentiate to share and get information of fashion and beauty trends.
Keywords
Fashion.Beauty Video Service; Mobile Video Service; Instagram IGTV; User Experience; Service Experience;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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