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http://dx.doi.org/10.14400/JDC.2021.19.1.045

A study on the relationship between vagan beauty and the beauty industry  

Hwang, Je-I (Beauty Arts, Graduate School of Human Industry, Songwon University)
Kim, Keum-Ran (Graduate School of Human Industry, Songwon University)
Publication Information
Journal of Digital Convergence / v.19, no.1, 2021 , pp. 45-49 More about this Journal
Abstract
Recently, as more attention has been paid to the issues of environmental pollution and animal tests, vegan beauty has become a new trend as an large axis of consumption. Therefore, this study aimed to speculate on the vegan beauty and investigate its corelation with beauty industry through a survey, giving a focus on perception, characteristics, the current status and supplementation of vegan beauty. The results of the survey were: Only 31.3% of the subjects were aware of vegan beauty; In respect to characteristics, the mean value of advantage was 3.08, which was higher than that of disadvantages, 3.04. As for the current status, the rate of purchase intention was high, 81.7% and the rate of outlook was very high, 87.3%. Although vegan beauty has not been popular yet, if price is adjusted, products are diversified and generalized, and performance is improved, it is suggested that it will present positive outlook to future development of beauty industry.
Keywords
environmental protection; animal protection; vegan beauty; beauty industry and outlook;
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