• Title/Summary/Keyword: 방문객 만족도

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Characterizing visitors' awareness of trekking safety programs and regulations in the Jirisan National Park (지리산국립공원 탐방객의 산행 안전 대응 프로그램 및 제도에 대한 인식 특성)

  • Cho, Woo;Sung, Chan Yong
    • Korean Journal of Environment and Ecology
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    • v.28 no.5
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    • pp.588-596
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    • 2014
  • This study investigated the efficacy and drawbacks of a trekking accident prevention programs of the Jirisan National Park using visitor survey data. In total, 394 visitors were surveyed at the entrances to Seongsamjae, Jungsanri, Baekmudong, and Ssanggyesa trails on both weekdays and weekends. The trekking accident prevention training course has not been widely publicized. Only 23.4 % of the survey respondents have participated the training course. The training course itself appears to be useful in that 51.1 % of the course participants positively responded the contents of the course, suggesting that, if well publicized, the program can help prevent trekking accident. The trekking time regulation was relatively well publicized. Of the survey respondents, 72.4 % were aware of this regulation, and 72.2 % of them agreed on applying this regulation to other national parks. Accident vulnerability analysis shows that respondents who were aware of the regulation tend to be more experienced and skilled in trekking and more prepared for accident than those who were not. Also, respondents who were satisfied more on park safety facilities tend to be more experienced and skilled in trekking and more prepared for accident.

Visitor Behavior and Importance-Satisfaction Analysis in Provincial Wando-arboretum (도립 완도수목원 방문객의 이용행태 및 중요도-만족도 분석)

  • Kim, Min-Hee;Jin, Seung-Hyun;Park, Jong-Suk;Ahn, Young-Sang;An, Ki-Wan
    • Journal of Forest and Environmental Science
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    • v.28 no.1
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    • pp.37-45
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    • 2012
  • A study surveyed to visitor's user behavior and importance-satisfaction in the Provicial Wando-arboretum. As the results of the research, Most of the visitors are 40s and 50s and live in Jeonnam Region, Gwang-ju. The purpose of their visit was recreation, leisure or experience of a warm-temperate forest. Also the mean of importance was 3.94 and the mean of satisfaction was 3.51 in the Wando-arboretum. It appeared necessary for items of program development, homepage management and amenities including public toilet. The research results are expected to suggest efficient management measures. And expects with the research result that will be the possibility of raising the qualitative satisfaction of the visitor.

Service Quality Influencing Visitors' Satisfaction in Yesan Apple Festival (지역축제 서비스 품질의 방문객 만족 영향요인 -예산향토사과축제-)

  • Park, Duk-Byeong;Lee, Minsoo;Kim, So-Yun;Shin, Hyun-Bae
    • Journal of Agricultural Extension & Community Development
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    • v.24 no.3
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    • pp.185-197
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    • 2017
  • Service quality in local festivals is a crucial for visitors satisfaction. The study aims to identify the factors to influence visitors satisfaction in local festival. A field survey was used to collect data from 206 visitors to the Yesan Apple Festival in South Korea. The results showed that the program and products, staff, and landscape factors could significantly has a significant on visitors' overall satisfaction, whereas facility factor don not influence significantly. The study suggested that festival managers should allocate their marketing resources for the program and products, staff, and landscape factors to increase the visitors' perception of service quality. This study encourages festival managers to provide high level of festival quality to consider extension effects of the festival experiences from long-term perspectives.

Effect of Service Employees' Jeju Dialects on the Formation and Satisfaction of Tourist Destinations: Focusing on Tourists Visiting the Jungmun Tourist Complex in Jeju. (서비스 종사원의 제주 방언사용이 관광지 이미지 형성 및 만족에 미치는 영향: 제주특별자치도 중문관광단지 방문 관광객을 중심으로)

  • Lim, Hwasoon;Nam, Yoonseob
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.520-529
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    • 2018
  • The purpose of this study is to investigate the effect of Jeju dialect of service worker on tourist image, tourist satisfaction and revisit intention. The Regional dialect can be viewed as a cultural element that characterizes the region, It also serves as a medium to inform tourists of the feelings they experience while they are out of their area and visiting other areas. As a result of the study, it was found that the communication factors in the language communication of dialects had a positive(+) effect on the cognitive and emotional images of tourist sites. Interesting factors showed positive(+) effect on cognitive image of sightseeing spot, but did not affect emotional image. As a result of the study, it should be noted that excessive use of regional dialects may not necessarily have a positive effect on the emotions of tourists. If you want to develop tourist products using dialects, you need to pay attention to the use of words and expressions so that there is no misunderstanding.

Effect of Festival Impact Perception of Local Residents on Participation and Satisfaction Level - Focus on Boryeong, Korea - (축제개최 지역주민의 축제효과요인 인식이 축제참여도 및 만족도에 미치는 영향 - 한국 보령시를 중심으로 -)

  • Boo, Sug-Jin
    • International Area Studies Review
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    • v.12 no.3
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    • pp.567-588
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    • 2008
  • This study was proceeded with interest on residents' perception of local festival(Boryeong City, Korea) and tried to examine the relation with their participation level and satisfaction. This study used 'festival visiting experience' as moderating variable with the expectation of difference in residents' perception according to visit. This study result indicated that residents can recognize local festival negatively if they feel they have no benefit from the festival even though the festival has many visitors with growing reputation. Also, festival visiting experience has no moderating effect on residents' participation intention in this study. The facts also find that the residents-oriented festival planning and promotion is more important in the partnership with local government and private sector-local residents. Further, it is very important to notice internal customer as well as external customer to ensure residents' satisfaction and participation.

The Analysis of visitor′s Behavior in Hallasan National Park (한라산국립공원의 이용객 행태분석)

  • 이경재;최송현;김선희
    • Korean Journal of Environment and Ecology
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    • v.6 no.1
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    • pp.72-85
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    • 1992
  • The analysis of visitor's behavior in Hallasan National Park was executed for a month in september, 1990. In the characteristics of trip purpose, the nature-oriented motive was 68.9% of the total. And in the characteristics of the accompanied, the ratio of such items as company, friends,2-3 persons and above 12 persons was generally high. The ratio of lunch box was 62.7% and the item of bring back waste treatment was 69.6% in the characteristic of activity. The degree of landscape satisfaction was 3.98 and comparatively high on considering the maximum degree of 5.0, but in the degree of facility, the degree of dissatisfaction was high. Therefore the degree of total satisfaction was 3.43. In the opinion of users, the entrance by order of arrival, the adoption of reserved system and the limitation of the entrance of a group were gen- orally objected but the adoptation of nature rest-rotation system was comparatively assented Specially, visitor center was rarely used but many visitor who has attended there positively think about it. In factor analysis, 4 factors were extracted. Facilitate, social. user behavior and natural property were the most affecting factor to psychological satisfaction test. Multiple regression results showed that cleanness, land-scape, safety, no. of wastebasket and crowdness items affected the total satisfaction variable in total and local area.

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Study on Operating Strategy for Recreation Forests through Comparing the Level of User Satisfaction according to Clusters (군집별 만족도 비교를 통한 자연휴양림의 효율적 운영 방안 연구)

  • Gang, Kee-Rae;Lee, Kee-Cheol
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.1
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    • pp.39-48
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    • 2010
  • Recreation forests are in the spotlight as the place for personality development, mind and body comfort, companionship, and environment education in forests and valleys. Visitors to recreation forests have been on the increase along with booming in recreation forest building since 1988. Recreation forests are being categorized according to some features such as regional and environmental condition. Recreation forests, however, have not met the expectations of some visitors who want to take a rest with calmness due to the influence of the 5-day-work-week system, increasing interest in rest, leisure, and well-being, and users converge during weekends, summer, and the tourist season. In order to improve visitors' satisfaction efficiently, this study surveyed the level of satisfaction in each cluster based on the precedent study which had classified 85 national or public recreation forests in Korea into clusters. Questionnaires were distributed properly to each cluster and, of the 1,132 questionnaires collected, 1,015 were valid and used for analysis. Reliability of questionnaires and statistical validity of the model were verified. As a result, there are meaningful differences in the ranking of independent variables which affect the level of satisfaction according to clusters. Variables in rest and fatigue recovery have the strongest influence on the level of satisfaction in the clusters of potential factor, internal activation factor, and mixed potential capacity factor. In the use performance and visiting condition factor cluster, appropriateness of visit cost is most influential and, in the education cluster, connectivity with tourist attractions around it is most affective. These results can provide priority in services and maintenance of recreation forests for improving the level of satisfaction and differentiate the distribution of resources according to clusters.

Studies on Revitalization Schemes for Fishery Villages Based on Questionnaire Survey (어촌체험 만족도 설문조사를 통한 어촌체험마을 활성화 방안 연구)

  • Moon, Serng-Bae
    • Journal of Navigation and Port Research
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    • v.33 no.10
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    • pp.771-776
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    • 2009
  • The Ministry for Food, Agriculture, Forestry and Fisheries has been designating as Fishery village from 2001 to revitalize economy of fishery villages. But a few of the Fishery villages have been operated as general visiting tourist places or decreased the number of the tourists. In this study, a survey about some status of usage and satisfaction level with Fishery village, the preference for fishery village stay programs was conducted at 21 villages designated in Young-nam area. As a result, three revitalization plans were suggested to improve the fishery village stay program and to promote economic growth of the fishery villages.

The Effect of the Selection Attribute of Golf Course on Customer Satisfaction and Customer Loyalty (골프장의 선택속성이 고객만족과 고객충성도에 미치는 영향)

  • Han, Yoon Sang;Kim, Yon Hyong
    • The Korean Journal of Applied Statistics
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    • v.27 no.2
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    • pp.197-209
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    • 2014
  • This paper analyzes the relationship of the selection attribute of golf course, the service quality, service value, customer loyalty and revisiting golf course, which is a customer loyalty and orally transmitted effect. The selection attribute of golf course such as convenience, cost, course condition and service has a significant effect on service quality, service value, customer satisfaction and customer loyalty. Service quality has a significant effect on service value, customer satisfaction and customer loyalty. It is estimated that customer satisfaction has a significant effect on customer loyalty.

The Adoption of a Greenway System for Enhancing the of Open Space in Urban Areas : The Case of City of Taegu (도시자연녹지(都市自然綠地)의 이용실태(利用實態)와 효율적(效率的) 활용방안(活用方案)을 위한 Greenway 시스템 도입(導入)에 관한 연구(硏究) : 대구광역시(大邱廣域市)를 중심(中心)으로)

  • Lee, Ju-Hee;Han, Sang-Yoel;Kim, Bum-Su;Suh, Eung-Chul
    • Journal of Korean Society of Forest Science
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    • v.89 no.5
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    • pp.576-584
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    • 2000
  • The term 'greenways' is a fairly new one. The term greenways refer to linear corridors which set aside pieces of nature. The objective of this study was to find out the feasibility of developing greenways in Taegu. Sample of 446 trail users were asked to describe their use patterns and as well as their perceptions of the benefits and problems associated with trails through on-site interviews conducted during the months of July and August of 1999. Trail users in Taegu were predominately male(61%) and over half of the respondents used private vehicle to access to the study areas as compared to 2% of respondents used bicycle. Trail users responded that health & fitness and open space preservation were the two most important benefits, and the provision of trail access to disabled persons was ranked last. As problems at study areas, lack of interpretive information was the biggest problem followed by lack of drinking water, poor trail marking/signs and not enough information. Most(94.1%) of the trail users surveyed indicated that they would support greenways development and 96.8% of respondent would use after greenways development. Willingness to pay for developing greenways was assessed with hypothetical scenario. Average willingness to pay in the survey was 10,200 won as a tax. The development/application of greenways in Taegu would work best when establish a network of trails with environmentally sensitive manner.

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