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http://dx.doi.org/10.5351/KJAS.2014.27.2.197

The Effect of the Selection Attribute of Golf Course on Customer Satisfaction and Customer Loyalty  

Han, Yoon Sang (Department of Statistics, Graduate School of Jeonju University)
Kim, Yon Hyong (Department of Statistics, Jeonju University)
Publication Information
The Korean Journal of Applied Statistics / v.27, no.2, 2014 , pp. 197-209 More about this Journal
Abstract
This paper analyzes the relationship of the selection attribute of golf course, the service quality, service value, customer loyalty and revisiting golf course, which is a customer loyalty and orally transmitted effect. The selection attribute of golf course such as convenience, cost, course condition and service has a significant effect on service quality, service value, customer satisfaction and customer loyalty. Service quality has a significant effect on service value, customer satisfaction and customer loyalty. It is estimated that customer satisfaction has a significant effect on customer loyalty.
Keywords
Selection attribute; service quality; service value; customer satisfaction; customer loyalty;
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Times Cited By KSCI : 1  (Citation Analysis)
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