• Title/Summary/Keyword: 미디어패널조사

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A Study on the Effect of Digital Literacy in the Elderly on Critical Thinking Disposition: Focused on the Moderating Effect of Need for Cognition (노인의 디지털 리터러시가 정보의 비판적 수용에 미치는 영향: 인지욕구의 조절효과를 중심으로)

  • Jang, Hye-Yoon
    • Journal of Industrial Convergence
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    • v.20 no.6
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    • pp.17-25
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    • 2022
  • As social problems related to the digital divide are increasing, the elderly are facing various problems as an information alienated group. In particular, there is a need to strengthen the ability to critically understand and accept information. In this study, using the 2020 media panel survey, the effects of digital literacy in the elderly on critical thinking disposition of information were analyzed, focusing on the moderating effect of need for cognition. As a results of the analysis, it was confirmed that the operational and the information skill had a positive effect on the critical thinking disposition of information. Also, as a result of analyzing the moderating effect of NFC(Need for Cognition), it was found that NFC strengthens the influence of operational skill and reduces the influence of information skill. This suggests that the digital literacy education for the elderly needs to change from strengthening accessibility to improving information judgment.

Studying the Viewers' Acceptability on the Image Resolutions and Assessing the ROI-Based Scheme for Mobile Displays (이동형 단말기에서의 축구경기 시청을 위한 해상도 및 관심 영역 크기에 관한 사용자 만족도 조사)

  • Ko Jae-Seung;Ahn Il-Koo;Lee Jae-Ho;Seo Ki-Won;Kwon Jae-Hoon;Joo Young-Hun;Oh Yun-Je;Kim Chang-Ick
    • Journal of Broadcast Engineering
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    • v.11 no.3 s.32
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    • pp.336-348
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    • 2006
  • The recent advances in multimedia signal coding and transmission technologies allow lots of users to watch videos on small LCD displays. In this paper, we briefly describe an intelligent display technique to provide small-display-viewers with comfortable experiences, and study the minimum image size tolerated and utility of displaying region of interest (ROI) only when needed. The study, with 111 participants, examines minimum image size to ensure viewers pleasant viewing experiences, and evaluates the degree of satisfaction when they are viewed with region of interest (ROI) only. The experimental results show that the ROI display enhances the viewers' satisfaction when the image size becomes less than $320{\times}240$, and thus it is useful to provide the intelligent display, if necessary, which can extract and display ROI only.

How Does Smart-device Literacy Shape Privacy Concerns: The Moderation of Privacy and the Mediation of Online Social Participation and Information Veracity (스마트기기 활용역량과 프라이버시 우려: 온라인 사회참여 활동과 정보 사실성 판단 능력의 매개효과 및 프라이버시의 조절효과)

  • Hyeon-jeong Kim;Beomsoo Kim
    • Knowledge Management Research
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    • v.24 no.1
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    • pp.51-72
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    • 2023
  • Digital literacy is vital knowledge and ability of an individual in the information society. As the level of digital literacy increases, the interest in privacy protection increases. This change may hinder the use of digital technologies and services. This research examines (1) the mediating effect of online social participation and information veracity on smart device literacy and privacy concerns, and (2) the moderating effect of privacy literacy. Using Korean media panel survey data reported in 2020 and in 2021, this study analyzes the responses of 7,737 people who use smart devices and participate in online activities. SPSS and PROCESS Macro are used to test the research model and hypotheses. In the analysis of 2020 and 2021 survey, this research shows that smart device literacy has major effects on privacy concerns; confirms that the mediating effect of online social participation; moderated meditating effect of privacy literacy. Although information veracity is not significant in 2020, mediating and moderated mediating effects are found in 2021.

Moderating Effect of Security Ability on the Relation between Privacy Concern and Internet Activities

  • Hong, Jae-Won
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.1
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    • pp.151-157
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    • 2020
  • This study explored the moderating effects of security ability on the influence of privacy concerns on internet activity using Korea media panel survey data. To this end, we applied between-subjects factorial design between 2 (privacy concern high / low) × 2 (security ability high / low) groups and compared five types of internet activity among four groups by variance analysis. As a result, privacy concerns have a main effect on internet activity, and security ability have a moderating role in this relationship. Despite the privacy concerns, people do their internet activities in order to enjoy the benefit from the internet. This study have academic implication in that it focus on the issue of privacy paradox in terms of the type of internet activity. In addition, practical implications are that, in order to activate online activities of individuals in an internet-connected society, efforts for enhancing their security abilities are necessary.

Effects of Online Engagement on Uses of Digital Paid Contents (온라인 관여가 디지털 유료 콘텐츠 이용에 미치는 영향)

  • Yang, JungAe;Song, Indeok
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.468-481
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    • 2018
  • This study aims to empirically investigate how users' online engagement behaviors predict their uses of paid contents. To this end, the data from the 2016 Korean Media Panel Survey, which has been conducted annually by the Korea Information Society Development Institute(KISDI), were analyzed. Major findings(N=8.313) were as follows. First, the active type of online engagement(e.g., posting, commenting), which contributes to direct creation of online contents, was the most powerful predictor to explain the DV. On the other hand, relatively passive actions of user engagement(e.g., sharing, endorsing, voting) turned out to have no significant effects on the uses of paid contents, just as personality traits and online privacy concerns did. Based on these results, it is recommended that online contents or platform service providers should try to establish clearly-targeted marketing strategies, after thoroughly collecting and analyzing the data of users' various online behaviors.

Moderating Effect of Internet Activity on Privacy Attitude and Expectations of the fourth Industrial Revolution

  • Park, Seungbae;Hong, Jaewon
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.1
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    • pp.253-258
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    • 2021
  • In this study, we explored consumers' the privacy attitudes and Internet activities on the expectations of the fourth industrial revolution. Furthermore, we examined the moderating effect of Internet activities between the privacy attitudes and the expectations of the fourth industrial revolution. Research data are 2018 Korea media panel survey provided by Korea Information Society Development Institute. As a result, concerns about privacy were negative on the expectations of the fourth industrial revolution. Consumer's internet activities had a positive effect on the expectations of the fourth industrial revolution. Concerns about privacy have a negative effect on the expectations of the fourth industrial revolution, but active internet activities have mitigated it or turned it into a positive. This study will contribute as basic data for more active responses in the economic structure facing the 4th industrial revolution.

An Analysis of the Impact of Digital Content Usage on Smart TV Usage (디지털 콘텐츠 이용이 스마트TV 이용에 미치는 영향 연구)

  • Lee, Seonmi
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.319-326
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    • 2022
  • As digital content services, especially OTT(over-the-top) video services, diffuse rapidly, so do smartTVs. Based on the indirect network effect theory and the complementarity theory, this study explores the relationship between digital content services and smartTV. Using the Media panel dataset, this study analyzes how the usage of digital content service (OTT usage, OTT usage volume, the usage of various OTT service types, and online game/music/education/news service) affects smartTV usage. This study shows that OTT usage and its usage volume is positively associated with smartTV usage, and that the usage of various OTT service types is positively associated with smartTV usage compared with non-OTT users. As for online content services, the usage of online education service is positively associated with smartTV usage while the usage of online news service is associated negatively. These results support the indirect network effect theory and the complementarity theory.

The Effect of the Use of Smart Devices by the Elderly on Life Satisfaction : Focusing on the Mediating Effects of Self-esteem (노인의 스마트기기 활용이 삶의 만족도에 미치는 영향 : 자아존중감의 매개효과를 중심으로)

  • Kim, Ja-Young
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.424-434
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    • 2022
  • This study is to verify the mediating effect of self-esteem on the effect of the elderly's smart device use on life satisfaction. To this end, secondary data analysis was conducted using the Korea Media Panel Survey conducted by the Information and Communication Policy Institute in 2021. The responses of 3,211 people in their 60s or older who are the subjects of this study were utilized. For analysis, descriptive statistics, correlation, and multiple regression analysis were performed using SPSS, and the Sobel test was conducted to verify mediating effects. As a result, smart device utilization averaged 2.13 points out of 5, indicating that the actual utilization level was less than half. The use of smart devices, an independent variable, had a positive effect on the dependent variable, life satisfaction. Self-esteem, which is a parameter, has been verified as a partial mediating effect in that smart device use affects life satisfaction. Based on the results of this study, various policy and practical measures were proposed to increase the smart device utilization rate of the elderly in Korea, improve self-esteem and life satisfaction, so that they can spend a happy old age.

Effects of Smartphone Addiction on Quality of Peer Relationships among Adolescents : The Mediating Role of Depression (청소년의 스마트폰 중독이 또래 관계의 질에 미치는 영향 : 우울의 매개 역할)

  • Yesolran Kim
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.24 no.2
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    • pp.161-166
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    • 2024
  • The current generation of adolescents stands out as the most digitally interconnected in the annals of history, navigating an era characterized by unprecedented levels of technological connectivity. This study explored the impact of smartphone addiction on the quality of peer relationships among adolescents, with a focus on the mediating role of depression. Analyzing data from 2,288 responses of 14-year-old adolescents extracted from the 2022 cross-sectional data of the Korean Children and Youth Panel Survey 2018, research questions were tested. The findings showed that smartphone addiction among adolescents exacerbates depression, consequently leading to a deterioration in the quality of peer relationships. The results contribute to expanding scholarly understanding of the intersection between digital technology and the mental and social well-being of adolescents. Furthermore, there is a call to action for parents, teachers, counselors, policy maker, and practitioner in education institutions to establish programs that monitor and intervene in cases of excessive smartphone use among adolescents.

A Study on the Utilization of Online Contents Subscription Services : Focusing on Digital Literacy, Purchase Tendencies, Personality Types, and Contents Consumption Experience (온라인 콘텐츠 구독 서비스 이용에 대한 연구: 디지털 리터러시, 제품 구매 성향, 성격 유형, 이용 경험을 중심으로)

  • Lim, Ji-an;Sung, WookJoon
    • Informatization Policy
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    • v.31 no.2
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    • pp.105-132
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    • 2024
  • This study seeks to investigate the factors influencing the utilization of online contents subscription services. In this study, the current number of online contents services subscribed to is set as the dependent variable. The independent variables include conspicuous product purchasing tendencies, personality types, experience with online contents consumption, and digital literacy. The research results indicate that digital literacy, agreeableness, and sociability among personality traits, as well as experience with online contents consumption, significantly impact the use of online contents subscription services. However, conspicuous product purchasing tendencies and personality traits such as openness and extroversion did not have a significant effect on the utilization of online contents subscription services.