• Cartoon and Animation Studies
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• s.50
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• pp.349-382
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• 2018

China is a great civilization which is a combination of various ethnic groups with long history change. As one of these important components of traditional culture, the lucky shape has been going through the ideological upheaval of the history change of China. Up to now, it has become the important parts which can stimulate the emotion of Chinese nation. The lucky shape becomes the basis of the rich traditional culture by long history of the Chinese nation. Even say it is the centre of this traditional culture resource. The lucky shape is a way of expressing the Chinese history and national emotions. It is the important part of people's living habits, emotion, as well as the cultural background. What's more, it has the value of beliefs of Surname totem. Meanwhile, it also has the function of passing on information. The symbol of information finally was created by the being of lucky shape to indicate its conceptual content. There are various kinds of lucky shapes. It will have its limitations when researching all kinds of them professionally. So, here the lucky shape of FISH will be researched. The shape of fish is the first good shape created by the Chinese nation. It is about 6000 years. Its special shape and lucky meaning embody the peculiar inherent culture and intension of the Chinese nation. It's the important component of the Chinese traditional culture. The traditional shape of fish was focused on the continuation of history and the patterns recognition, etc. It seldom indicated the meaning of the shape into the using of the modern design. So by searching the lucky meaning & the way of fish shape, the purpose of the search is to explore the real analysis of value of the fish shape in the modern enterprise identity design. The way of search is through the development of the history, the evolvement and the meaning of lucky of the traditional fish shape to analyse the symbolic meaning and the cultural meaning from all levels in nation, culture, art and life, etc. And by using the huge living example of the enterprise identity design of the traditional shape of the fish to analyse that how it works in positive way by those enterprise which is based on the trust with good image. In the modern Chinese enterprise identity design, the lucky image will be reinterpreted in the modern way. It will be proofed by the national perceptual knowledge of the consumer and the way of enlarge the goodwill of corporate image. It will be the conclusion. The traditional fish shape is the important core of modern design.So this search is taken through the instance of the design of enterprise image of the traditional fish shape to analysis the idea of the majority Chinese people of the traditional luck and the influence of corporation which based on trust and credibility. In modern image design of Chinese corporation, the auspicious sign reappear. The question survey is taken by people through the perceptual knowledge of the consumer and the cognition the enterprise image. According the result, people can speculate the improvement of consumer's recognition and the possibility of development of traditional concept.

• Journal of Information Technology Services
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• v.19 no.6
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• pp.31-53
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• 2020

The traditional media ecosystem is facing major changes with the expansion of over-the-top (OTT) services. While the percentage of people cutting the cord has already exceeded the percentage of people subscribing to pay TV services in the United States, due to the unique characteristics of the Korean market, it is uncertain whether the cord-cutting trend will have an impact on the Korean media industry despite of the advantages of OTT services. Accordingly, this study has directly determined the beneficial and sacrificial factors of switching to OTT services, as well as the personal and external influences behind the Korean OTT service users' intention to switch. To achieve this, the Value-based Adoption Model (VAM) was used to measure the benefits of OTT services with regards to their content and systems, as well as measure the financial and procedural switching costs of cord-cutting; further, personal innovativeness and consumers' social image were added as external variables. The results of this study showed that consumers take the content and system quality of OTT services and procedural switching costs and into consideration, and that their intention to switch was based on social image. These results could serve as data for consumer analysis regarding the expansion of OTT services into the Korean media industry, and also provide the strategic basis for preparing for sudden changes that may occur in the media ecosystem due to cord-cutting.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.145-158
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• 2022

Although the rapid development of technology has led to a swift increase in the number of companies using social networking services (SNS), it will not be accurate to say that they have fully "utilized" the functionality of SNS simply by "using" these services. Therefore, this study aims to increase the convenience of using digital technology and help SNS users in extending the functionality of these services beyond their regular use and thus, revitalize the field by increasing the service providers' efficiency. In this study, the Facebook usage status of a graduate school newspaper from an undisclosed university in Seoul was analyzed from February to December, 2021 using the participant observation method. The results of the study revealed the following: First, it is necessary to diversify the subject and type of content to ensure a continuous supply of quality content; Second, there is a need to examine the user categories and characteristics by utilizing SNS functionalities such as, the target reports and insights, and based on this, supply content that meets the needs of the users; Third, to resolve the problem of low levels of user participation and an inactive Facebook account, it is necessary to mobilize new marketing tools like online events. The significance of this study is that it confronts the real problems faced by some companies that cannot keep pace with market changes in a digital environment, identifies failure factors, and proposes solutions to them.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.9 no.11
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• pp.475-489
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• 2019

This study seeks to explore the method of imagination through creative new thinking in cultural heritage education and the most effective model of education in education. Research methods were organized by the methods of reviewing literature, browsing the Internet, and comparative analysis of prior research. We hope to realize the need for differentiated Korean cultural heritage and make efforts to incorporate our identity in the design. Through this study, we hope to realize the need for differentiated Korean cultural heritage and make efforts to incorporate our identity in the design. In the process of visualizing information, the focus should be on identifying the structure, characteristics, and the correlation between pattern and trend analysis, and the heterogeneity analysis, and should be made with the characteristics considered. Texting, graphics, sound, animation, lighting, and Navigation are often used as the expressive elements of information visualization for educational models. To facilitate the understanding of learners, accurate information transmission visuals should be presented. To do so, the use of infographic can be the answer. It is necessary to develop appropriate multimedia visual data, such as the use of infographic to be applied, and to develop various infographic multimedia visuals. These work should not be merely a research dimension, but should be carried out with the aim of helping develop actual cultural heritage educational content.

• Journal of Korea Entertainment Industry Association
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• v.14 no.2
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• pp.73-84
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• 2020

South Korea's newly branded musical industry 'K-Musical' is currently booming. The growth of K-Musical can be attributed to the popularity of other industries in the Korean wave, namely K-Pop and Korean dramas. With the inclusion of K-Musicals into the Korean wave, it is beginning to standout on its own as a cultural brand. In the first half of 2012, the popularity of K-Musicals grew 24%, higher than any other performance industry. Moreover, this industry grew 20% in the latter half of 2012 and grew to 300 billion won in 2013. One reason for this growth can be attributed to the increased output of musicals of Korean origin in large-scale theatres dedicated solely to musicals. This has became to necessary foundation for the export of korean musicals abroad. Now is a critical time for Korean musicals to expand to other countries in order to become the hub of Asia for musical industries. 2012 and 2013 saw the greatest increase in the export of musicals to Japan and China. The musical sales in 2018 totaled 257.1 billion won, an increase of 29% over the previous year. Therefore, understanding the importance of these two markets is pivotal in the continued sustainable growth of K-Musicals. This paper seeks to highlights the importance of becoming the canter of Asia musicals and to offer strategies to lead Korea's musical industry toward this goal.

• Journal of Korean Society of Forest Science
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• v.101 no.3
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• pp.387-394
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• 2012

The study was conducted to develop an effective forest resources use models for an alternate use of abandoned quarry by an attitude survey. According to the result of survey, a pessimistic view due to dust, noise pollution, and forest damage was 5% higher than an affirmative view by economic benefits from the development of quarry. The 42% of the respondents preferred the alternate use of abandoned quarry and the 25% of the respondents wanted an art and cultural space. The optimum size of alternate use was 5-10 ha (43%) with the requirement of nearby residents (32%). According to the SWOT analysis for abandoned quarry, the strength factors were an effective use of land, the content development of modern industrial inheritance + cultural and art fusion, attraction for nearby city and visitors, a harmony of beauty landscape and clean environment, and a sustainable increase of domestic and foreign visitors with the 5-day-work week. The opportunity factors were the improvement of traffic networks through KTX and local highway, the creation of the new growth engines with the establishment of artistic creation belts, the providing of unique cultural and art space through grafting of tour and education, the creation of local income through stone processed goods, and the vitalization of local development through eco-city. The weakness factors were a psychological remoteness and backwardness, and the weakness of staying tour infra. The threat factors were a poor financial support for sustainable development in nearby quarry and a modify of legal and institutional system for the alternated use of abandoned quarry. The developed restoration models for the alternate use in abandoned quarry are classified to a sculpture park, a waterfall and lake park, a rock-climbing, a sports park + forest park, a native botanical garden, a culture and art park, a complex park, a water storage site, a water storage site to extinguish forest fire, a geriatric hospital, an agricultural facility, and a school site types etc. The results suggest that the alternate use in the abandoned soil and stone quarry is needed to establish facility use models with consideration of user's preference.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.72-81
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• 2012

From the viewpoint of invigorating Korean film-market, the commercial success of films can be regarded as a very important virtue. Such marketability of films will be determined at the stage of planning and development before that of film-making. In order for ideas and scenarios which are the foundation of film-making to have any commercial virtue, a commercial verification at this stage should intervene, which should be the basis of the understanding a lot of texts and the trends in the entire culture. It is the very time that the efforts for improving the stage of planning and development and certain alternatives are needed for the qualitative growth of Korean films and the systematic development of their industrial aspects, for any efficient alternatives for the stage of planning and development will bring about an important result that the commercial success of Korean films expand the meaning into the domains of creativeness and artistry.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.576-586
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• 2017

This thesis is a result of studying the combination of text and image based on the achievement of LTP (Literacy Through Photography), a communication education program for young people. This paper presents the LTP program that emphasizes communication functions of images and introduces the results of education conducted to improve the ability of visual communication for adolescents. Adolescents's creative images are analyzed on the basis of three categories of anchors, ealais and illustrations. The questionnaire was a quantitative survey of communication conducted before and after the LTP training. As a result, LTP education showed higher achievement in communication with adolescents when using images than text. In conclusion, this study gives meaning to image utilization education for creativity enhancement and present it as a new education by examining the LTP works and questionnaires of adolescents from communication point of LTP.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.532-540
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• 2017

This study analyzes and compares the meaning and the value of storytelling with characteristics of the Playback Theatre, which is an improvisational play. On one side, the Playback Theatre, invented by Jonathan Fox in 1975, is an improvisational and communication-based theatre format; and it usually brings in the storytelling of audiences and often entails no play script. On the other side, storytelling requires imagination and creativity; presupposes the sympathy between the speaker and the listener. In fact, this theatre format is utilizing the educational and healing effects of verbal cultures, group sacrificial ceremonies, and/or psychodrama; and it is contextualizing them in our modern society. The Playback Theatre provides the audiences with opportunities to share their own stories within the play itself. The actors first listen to the stories of audiences; and then make them into a play impromptu, right in front of the speaker(s) and other audiences. For this very reason, it is called a "play-back". In this process, the individuals and the community are invited to experience the educational and healing effects.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.443-454
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• 2017

A positive destination image has an impact on the tourist arrivals and economic growth of the tourist destination. Recently, the content generated by sharing tourist experiences and destination information on the internet has been increasing. The online content has the potential to become a major tourist decision source and provide more in-depth materials and richer content to extract destination image, insight and tourist's perceptions of the destination. This study was designed to explore the destination image of Daegu online and draw lessons for successful image management in an era of big data. Text mining approach and social network analysis were conducted to extract destination image determining elements and assess the influence of the elements. The result showed that destination image elements related to tourist infra-structures and culture, history and art affected the overall destination image of Daegu. Destination marketers should make an effort to grasp these precise destination image and seek ways to boost competitiveness as a tourist destination.